A player's Instagram following plus the hometown, college, high school, team and position audiences around them, and how a brand can target them.
Audience size estimates are modeled illustrations based on public follower counts and typical community sizes. They are not live Instagram analytics. Real activation requires connecting creator accounts and importing into Ads Manager.
Pick a player to see their full addressable audience.
Followers: User-supplied Instagram counts, as of 2026-10-01. Hometown populations: U.S. Census Bureau city estimates, July 1, 2025. Flawless audience bundles →