RUTS Analysis
Deontae Lawson
Context-light profile — add school, position or hometown to the link to sharpen the score.
Composite
0% CONFIDENCE
40.2
Tier 5 · Watch
Watch — monitor, no spend committed
Value band $29,000 – $100,000
12-mo pipeline $42,000
Weighted reach 0.0M
Five categories
RPS · Performance
49.6
On-field / on-court output, level of competition and availability.
Level of competition
50
Role & usage
44
Production percentile
50
Availability / durability
62
Honors & postseason
45
DSPS · Social
45.6
Owned audience size, engagement quality and publishing cadence.
Total followers (all platforms)
45
Average engagement rate
63
Posting cadence
38
Video / short-form output
36
Platform spread
32
RII · Identity
41.0
Story assets, market pull and brand clarity — who they are, not just what they do.
Story assets
52
Home-market pull
6
Media comfort & voice
58
Cause & community work
46
Brand clarity
44
RDP · Diaspora
25.5
Heritage pools, language reach and international fan density.
Heritage nation strength
46
Diaspora population in market
8
International audience share
6
Language / bilingual reach
38
Heritage content activity
34
RCPx · Fan Economy
39.3
Proven willingness of the audience to transact — commerce, deals, gate.
Merch / commerce history
42
Existing deals & renewals
41
Gate / attendance pull
37
Collectible / game-worn supply
44
Conversion quality
30
Supportive data
2 SOURCES
Geographic reach
0.0M weighted
No market resolved
RUTS geo-reach model
Program draft capital
452 on board
148 inside the top 32 — program sentiment lift +14
2027 draft boards
Actions
Lead every pitch with Performance (50) — it is the sellable edge.
Diaspora at 26 is the ceiling. Fix it first: heritage pools, language reach and international fan density.
Lowest single input: Identity · Home-market pull (6). Assign an owner and a 30-day target.
No proven commerce signal — run one low-risk drop (signed or game-worn) before quoting deal value.
Heritage angle is thin — verify family/national ties before claiming diaspora reach in a deck.
Re-score in 90 days; trigger an early re-score on any level change, viral moment, or signed partner.
What we still need
No verified social handle — Social scores run on modeled defaults, not measured audience.
Hometown missing — diaspora and identity reach are under-counted.
School not matched to the institution index — program baseline is modeled from division only.
Position unknown — positional demand defaults to the league median.
Live search · articles, sentiment & social
LOADING
X
YouTube
TikTok
Instagram
Reddit
Pulling live mentions…