RUTS Analysis
Juke Harris
Tennessee Volunteers
Composite
17% CONFIDENCE
47.3
Tier 4 · Develop
Develop — story bank first, monetize later
Value band $49,000 – $170,000
12-mo pipeline $72,000
Weighted reach 3.2M
Five categories
RPS · Performance
49.6
On-field / on-court output, level of competition and availability.
Level of competition
50
Role & usage
44
Production percentile
50
Availability / durability
62
Honors & postseason
45
DSPS · Social
47.7
Owned audience size, engagement quality and publishing cadence.
Total followers (all platforms)
52
Average engagement rate
63
Posting cadence
38
Video / short-form output
36
Platform spread
32
RII · Identity
50.8
Story assets, market pull and brand clarity — who they are, not just what they do.
Story assets
52
Home-market pull
46
Media comfort & voice
63
Cause & community work
46
Brand clarity
44
RDP · Diaspora
45.2
Heritage pools, language reach and international fan density.
Heritage nation strength
46
Diaspora population in market
58
International audience share
41
Language / bilingual reach
38
Heritage content activity
34
RCPx · Fan Economy
43.0
Proven willingness of the audience to transact — commerce, deals, gate.
Merch / commerce history
49
Existing deals & renewals
49
Gate / attendance pull
37
Collectible / game-worn supply
44
Conversion quality
30
Supportive data
2 SOURCES
Geographic reach
3.2M weighted
Club market
RUTS geo-reach model
Forward draft stock
+5.3
NBA 2027 board #39 — day 2 projection
2027 draft boards
Actions
Lead every pitch with Identity (51) — it is the sellable edge.
Fan Economy at 43 is the ceiling. Fix it first: proven willingness of the audience to transact — commerce, deals, gate.
Lowest single input: Fan Economy · Conversion quality (30). Assign an owner and a 30-day target.
No proven commerce signal — run one low-risk drop (signed or game-worn) before quoting deal value.
Heritage angle is thin — verify family/national ties before claiming diaspora reach in a deck.
Re-score in 90 days; trigger an early re-score on any level change, viral moment, or signed partner.
What we still need
No verified social handle — Social scores run on modeled defaults, not measured audience.
Hometown missing — diaspora and identity reach are under-counted.
School not matched to the institution index — program baseline is modeled from division only.
Position unknown — positional demand defaults to the league median.
Live search · articles, sentiment & social
LOADING
X
YouTube
TikTok
Instagram
Reddit
Pulling live mentions…