RUTS Analysis
Massamba Diop
Gonzaga University Bulldogs
Composite
17% CONFIDENCE
45.6
Tier 4 · Develop
Develop — story bank first, monetize later
Value band $39,000 – $133,000
12-mo pipeline $56,000
Weighted reach 0.1M
Five categories
RPS · Performance
60.5
On-field / on-court output, level of competition and availability.
Level of competition
78
Role & usage
58
Production percentile
50
Availability / durability
62
Honors & postseason
45
DSPS · Social
46.1
Owned audience size, engagement quality and publishing cadence.
Total followers (all platforms)
51
Average engagement rate
58
Posting cadence
38
Video / short-form output
36
Platform spread
32
RII · Identity
45.7
Story assets, market pull and brand clarity — who they are, not just what they do.
Story assets
52
Home-market pull
22
Media comfort & voice
64
Cause & community work
46
Brand clarity
44
RDP · Diaspora
32.9
Heritage pools, language reach and international fan density.
Heritage nation strength
46
Diaspora population in market
27
International audience share
19
Language / bilingual reach
38
Heritage content activity
34
RCPx · Fan Economy
42.9
Proven willingness of the audience to transact — commerce, deals, gate.
Merch / commerce history
44
Existing deals & renewals
51
Gate / attendance pull
41
Collectible / game-worn supply
44
Conversion quality
30
Supportive data
2 SOURCES
Program baseline
55.3
Gonzaga University · NCAA D-I (non-football) · Pac-12 · 9 sponsored sports · 7,500 enrolled
RUTS shared baseline engine (BVS)
Geographic reach
0.1M weighted
College market
RUTS geo-reach model
Actions
Lead every pitch with Performance (61) — it is the sellable edge.
Diaspora at 33 is the ceiling. Fix it first: heritage pools, language reach and international fan density.
Lowest single input: Diaspora · International audience share (19). Assign an owner and a 30-day target.
No proven commerce signal — run one low-risk drop (signed or game-worn) before quoting deal value.
Heritage angle is thin — verify family/national ties before claiming diaspora reach in a deck.
Re-score in 90 days; trigger an early re-score on any level change, viral moment, or signed partner.
What we still need
No verified social handle — Social scores run on modeled defaults, not measured audience.
Hometown missing — diaspora and identity reach are under-counted.
Position unknown — positional demand defaults to the league median.
Live search · articles, sentiment & social
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X
YouTube
TikTok
Instagram
Reddit
Pulling live mentions…