Internal workflow · Minnesota Vikings

Player Storyline Activation

Expand the usable roster narrative beyond the highest-attention players: identify → storyline → content thread → targeted reach → sell activation.

Audience page

1. Identify
2. Potential reach
3. Fix or test storyline
4. Content thread
5. Ecosystem activation
6. Sell activation

Followers, press counts and RUTS come from stored data (dates shown). Hometown and college reach are Census / your college workbook figures. Everything in steps 2–5 is a proposal, not a forecast.

Roster median RUTS 0.0 Gap / concealed only

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1. Identify — Bangally Kamara

Sales Analytics & Engagement

RUTS

Attention

Gap

Instagram

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Press · 90d

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Outlets

—

Practice squad · concealed-value opportunity (status per your brief).

No RUTS score on file yet — included from your brief as a low-visibility player.

Listed in your brief as a lower-visibility player — a concealed-value candidate. No verified follower count on file.

Hometown

Unknown — not in Census city list, not counted

College

Kansas — no reach figure supplied yet

2. Potential reach

Sales Analytics · Content

Instagram (handle not supplied) · no count followers

Hometown / local audiencenot counted

Hometown not supplied — not in Census city list, not counted

College alumni + fans (Kansas)1,500,000

Assumed power-conference fan base (workbook row not filled)

High school / communitynot counted

Hometown unknown, not counted

Vikings fans interest1,749,122

5,830,405 Minnesota residents (Census 2025) × 30% assumed fans — team audience, not the player's own

Total potential addressable audience

Followers + segments (3,249,122) minus 25% assumed overlap · modeled, not Instagram analytics

2,436,841

Use it for targeting, not spraying: boost Bangally's pieces to his hometown and Kansas audiences first, then lookalikes of those engagers, instead of broad Advantage+ delivery to all football fans.

Heritage: Mali (heritage per your workbook, pending player confirmation). Community audience is unmeasured and not added to the total.

3. Fix or test storyline

Content & Creative

Status:saved on this device

Process / preparation. Fans rarely see the work behind a role player's Sunday; showing it builds respect that generic highlight content can't.

★ suggested: no coverage read yet — process is the lowest-risk default.

4. Content thread

Content & Creative · VEN

Short-form series (5)

5:30 a.m. — the first hour of a game week
Film room: one rep, broken down by him
Recovery routine nobody films
Friday walk-through: what changes
Postgame: the one play he'd redo

Long-form / Vikings Entertainment Network (VEN): Weekly 6–8 minute 'Game Week' episode following his prep from Monday install to Sunday.

Consistent beats: Same opening shot (alarm/clock), same handheld style, ends on a Sunday result card. Key visual: Clock motif + muted purple grade.

Built around the storyline, not highlights: each piece earns its place by advancing the "process / preparation" arc; game clips only appear as proof points.

5. Ecosystem activation — targeted reach

Content & Creative · Sales Analytics

Geo: geo audience around hometown once the place is confirmed, plus the Twin Cities metro.
Interest / alumni: Kansas alumni and fan interests; lookalikes seeded from engagers of the first two pieces.
Community: local high school, youth football and community-partner pages share the roots/community pieces.
Channels: team accounts post the long-form; Bangally's own account posts the shorts as collabs; partner channels carry the sponsor piece.
Beyond organic: small fixed test budget per piece in narrow geo/alumni audiences instead of broad Advantage+ spend; compare cost per engaged view against star-player posts.

6. Sell activation

Events & Premium · Sponsorship

In person: small-group meet-and-greet or practice-access add-on for premium holders; community clinic tied to the series finale.
Merch: limited storyline-themed item (e.g. "Process / preparation" tee or signed series print) sold as a short drop; track units and sell-through.
Sponsorship: one partner presents the series where the fit is earned (e.g. recovery brand for process, local bank for roots, youth sports brand for craft).
Measure: follower and engagement lift vs. dated baseline, completion rate, premium/ticket inquiries, sponsor response, merch signals. Results labeled measured only once recorded.

7. 30–60 day pilot scope

Weeks	Work	Owner	Effort
1	Lock baseline, confirm storyline with player	Sales Analytics & Engagement	Low
1–2	Shoot shorts 1–3 with existing creative crew	Content & Creative	Low
2–4	Publish shorts + targeted boosts; record Vikings Entertainment Network (VEN) segment	Vikings Entertainment Network	Medium
4–6	Premium meet-and-greet / clinic + merch drop	Events & Premium Services	Medium
5–8	Sponsor test, readout vs baseline	Sponsorship Activation	Low

Low-lift, high-signal: uses existing creative, events and VEN resources; no new staff. Departments: Content & Creative · Sponsorship Activation · Events & Premium Services · Sales Analytics & Engagement · Vikings Entertainment Network.