Money

Bundle athlete audiences — followers, engagers, lookalikes — for brands' ad accounts.

Player Audience Intelligence — followers plus modeled hometown, college, team and position reach.

Player Storyline Activation — identify, storyline, content thread, targeted reach, sell activation.

HSMG × RUTS × LookHu partnership proposal builder.

Lock baselines, set targets, log interventions, prove return.

Four cited content paths per player, with approval gates.

Real pay bands for 10 pro leagues plus NIL valuations.

Caps, escalation, roster limits and program pay capacity.

Live deals and terms.

Distributions and settlement.