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RUTS Analysis
Score anything. Athlete, team, league, school or brand.
Pull an existing subject out of the RUTS universe as a starting point, or enter a new one cold. Fill the standard input sheet and the engine returns a five-category decomposition, composite score, tier, modeled value band and a 90-day action list.
Subject lookup
842 INDEXED
Subject profile
REQUIRED
Name
Person, team, league, school or brand
Subject type
Sets the category weighting model
Context line
Sport · position · org · level · market
Total audience reach
Followers or engagement volume — scales the value band
RPS · Performance
WEIGHT 20% · SCORE 50
On-field / on-court output, level of competition and availability.
Level of competition28%50
Pro tier / P4 / G5 / D2 / HS / club
Role & usage22%50
Starter share, minutes/snaps, leadership role
Production percentile28%50
vs. positional peers in the same league
Availability / durability12%50
Games available, injury history, eligibility
Honors & postseason10%50
All-conference, awards, tournament runs
DSPS · Social
WEIGHT 20% · SCORE 50
Owned audience size, engagement quality and publishing cadence.
Total followers (all platforms)30%50
IG + TikTok + X + YT + FB combined
Average engagement rate26%50
Likes+comments+shares ÷ reach
Posting cadence16%50
Posts per week across owned channels
Video / short-form output16%50
Reels, Shorts, TikToks produced monthly
Platform spread12%50
How many platforms carry real audience
RII · Identity
WEIGHT 20% · SCORE 50
Story assets, market pull and brand clarity — who they are, not just what they do.
Story assets28%50
Origin, adversity, family, faith, first-gen, comeback
Home-market pull22%50
Hometown / city affinity and local media appetite
Media comfort & voice20%50
Interview quality, on-camera presence
Cause & community work16%50
Foundations, camps, service, school ties
Brand clarity14%50
One-line positioning a buyer can repeat
RDP · Diaspora
WEIGHT 20% · SCORE 50
Heritage pools, language reach and international fan density.
Heritage nation strength28%50
National-team ties, birth/parent nation
Diaspora population in market24%50
Local heritage community size
International audience share22%50
% of followers outside the home country
Language / bilingual reach14%50
Content usable in a second language
Heritage content activity12%50
How often heritage shows up in content
RCPx · Fan Economy
WEIGHT 20% · SCORE 50
Proven willingness of the audience to transact — commerce, deals, gate.
Merch / commerce history26%50
Drops run, sell-through, Players Trunk-type sales
Existing deals & renewals24%50
Active partners, repeat buyers, deal size
Gate / attendance pull18%50
Ticket lift attributable to the subject
Collectible / game-worn supply16%50
Auctionable inventory, signed assets
Conversion quality16%50
Click-to-buy, email/SMS list, DTC signal
RUTS Analysis output
LIVE
50
Untitled subject
Person
Tier 4 · Develop
Develop — story bank first, monetize later
RPS · Performance50.0
DSPS · Social50.0
RII · Identity50.0
RDP · Diaspora50.0
RCPx · Fan Economy50.0
Modeled value band
$49K–$170K
Y1 pipeline target
$72K
Audience scale
—
Weighting model
Person
Strengths & gaps
TOP 5 EACH
Sell these
Performance · Level of competition 50
Performance · Role & usage 50
Performance · Production percentile 50
Performance · Availability / durability 50
Performance · Honors & postseason 50
Fix these
Performance · Level of competition 50
Performance · Role & usage 50
Performance · Production percentile 50
Performance · Availability / durability 50
Performance · Honors & postseason 50
Action plan
NEXT 90 DAYS
- 01Lead every pitch with Performance (50) — it is the sellable edge.
- 02Performance at 50 is the ceiling. Fix it first: on-field / on-court output, level of competition and availability.
- 03Lowest single input: Performance · Level of competition (50). Assign an owner and a 30-day target.
- 04No proven commerce signal — run one low-risk drop (signed or game-worn) before quoting deal value.
- 05Heritage angle is thin — verify family/national ties before claiming diaspora reach in a deck.
- 06Re-score in 90 days; trigger an early re-score on any level change, viral moment, or signed partner.