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RUTS Compare
Head-to-head. Any two subjects, same spine.
Load two subjects out of the RUTS universe — player vs player, player vs league, team vs school — or enter them cold. The engine returns category bars, the weighted composite gap and the field-level drivers doing the most work.
Subject A
LOADED
ADJUST INPUT SHEET (25 INPUTS)
RPS · Performance · weight 20%
Level of competition78
Role & usage82
Production percentile75
Availability / durability80
Honors & postseason73
DSPS · Social · weight 20%
Total followers (all platforms)71
Average engagement rate75
Posting cadence68
Video / short-form output73
Platform spread66
RII · Identity · weight 20%
Story assets82
Home-market pull86
Media comfort & voice79
Cause & community work84
Brand clarity77
RDP · Diaspora · weight 20%
Heritage nation strength74
Diaspora population in market78
International audience share71
Language / bilingual reach76
Heritage content activity69
RCPx · Fan Economy · weight 20%
Merch / commerce history75
Existing deals & renewals79
Gate / attendance pull72
Collectible / game-worn supply77
Conversion quality70
Subject B
LOADED
ADJUST INPUT SHEET (25 INPUTS)
RPS · Performance · weight 18%
Level of competition100
Role & usage100
Production percentile100
Availability / durability100
Honors & postseason100
DSPS · Social · weight 22%
Total followers (all platforms)100
Average engagement rate100
Posting cadence100
Video / short-form output100
Platform spread100
RII · Identity · weight 14%
Story assets100
Home-market pull100
Media comfort & voice100
Cause & community work100
Brand clarity100
RDP · Diaspora · weight 20%
Heritage nation strength100
Diaspora population in market100
International audience share100
Language / bilingual reach100
Heritage content activity100
RCPx · Fan Economy · weight 26%
Merch / commerce history100
Existing deals & renewals100
Gate / attendance pull100
Collectible / game-worn supply100
Conversion quality100
Head-to-head verdict
LIVE
76
Darius Taylor
Person · Football · RB · Minnesota · D1
Tier 2 · Core
Composite gap
-24.0
value Δ −$13.5M
100
NFL
League · Football · Pro · 32 teams · 1,696 athletes
Tier 1 · Anchor
NFL leads by 24.0 composite points, driven mostly by Fan Economy.
Category decomposition
MIRRORED BARS
77.8RPS · Performancew 20% / 18%100.0
-22.2
weighted contribution to gap
-2.44 pts
71.3DSPS · Socialw 20% / 22%100.0
-28.7
weighted contribution to gap
-7.74 pts
81.9RII · Identityw 20% / 14%100.0
-18.1
weighted contribution to gap
+2.38 pts
74.0RDP · Diasporaw 20% / 20%100.0
-26.0
weighted contribution to gap
-5.20 pts
74.9RCPx · Fan Economyw 20% / 26%100.0
-25.1
weighted contribution to gap
-11.02 pts
Biggest differential drivers
WEIGHTED COMPOSITE PTS
| Input | A | B | Δ | Impact |
|---|---|---|---|---|
Merch / commerce history Fan Economy | 75 | 100 | -25 | -2.86 |
Existing deals & renewals Fan Economy | 79 | 100 | -21 | -2.45 |
Total followers (all platforms) Social | 71 | 100 | -29 | -2.34 |
Gate / attendance pull Fan Economy | 72 | 100 | -28 | -2.09 |
Conversion quality Fan Economy | 70 | 100 | -30 | -1.92 |
Average engagement rate Social | 75 | 100 | -25 | -1.82 |
Collectible / game-worn supply Fan Economy | 77 | 100 | -23 | -1.70 |
Heritage nation strength Diaspora | 74 | 100 | -26 | -1.46 |
Where each side wins
TOP 5
Darius Taylor edges
Home-market pull+0.70
Story assets+0.67
Cause & community work+0.45
Media comfort & voice+0.36
Brand clarity+0.20
NFL edges
Merch / commerce history-2.86
Existing deals & renewals-2.45
Total followers (all platforms)-2.34
Gate / attendance pull-2.09
Conversion quality-1.92
Analyst readout
AUTO
- 01NFL leads by 24.0 composite points, driven mostly by Fan Economy.
- 02Fan Economy is the single biggest weighted separator: 75 vs 100 (-11.0 composite pts).
- 03Largest field-level driver: Fan Economy · Merch / commerce history — 75 vs 100 (-2.86 pts).
- 04Darius Taylor's counter-punch is Identity — that is the lane to sell them in rather than head-on.
- 05Modeled value spread: NFL carries roughly $13,485,000 more midpoint value.
- 06Note: different subject types (Person vs League) use different category weightings — compare category bars, not just the composite.
Modeled economics
BOTH SIDES
A value band
$221K–$765K
B value band
$6.3M–$21.7M
A Y1 pipeline
$322K
B Y1 pipeline
$9.1M
A reach
62K
B reach
24.7M