NIL is now a market. Markets need a price.

The House settlement converted college sport into a regulated economy overnight. Tens of thousands of athletes, hundreds of collectives, and an entire generation of brand spend are now operating without a common unit of value. Deals are priced on group chats and gut feel.

RUTS is the unit of value. We score every athlete on five independent dimensions — Performance, Social, Identity, Demographics, Market — and blend them into the RUTS Score. Around that score we built the workspace that collectives, agencies and athletes use to run the day-to-day: pipeline, activation, stakeholder graph, valuation.

The market is moving with or without infrastructure. We're building the infrastructure.