Coverage universe · 1653 institutions · 53 states

Every program we can score.

Power 4 through NAIA and JUCO. Division, conference, enrollment and varsity sport count for every department in the RUTS master list — the denominator behind the athlete index.

Institutions

1653

States covered

Modeled athletes

425K

Student enrollment

12.3M

Division mix

The book by tier

Actionable coverage · where to go first

Highest-opportunity departments

Composite of modeled athlete population (40), tier whitespace (30), fanbase scale (20) and content density (10).

Annual events modeled

334K

Clip slots / year

2.0M

Departments w/ sport gaps

574

Underserved (60%+ whitespace)

1371

Target	Athletes	Events	Clip slots	Sport gap	Whitespace	Score	Brief
1 Grand Canyon University D-I (non-FB) · Mountain West (verify 2026) · AZ	336	264	2K	—	65%	67	RUTS analysis →
2 Columbia University FCS · Ivy League · NY	504	396	2K	—	56%	64	RUTS analysis →
3 Cornell University FCS · Ivy League · NY	504	396	2K	—	56%	63	RUTS analysis →
4 University of Pennsylvania FCS · Ivy League · PA	504	396	2K	—	56%	63	RUTS analysis →
5 Harvard University FCS · Ivy League · MA	504	396	2K	—	56%	62	RUTS analysis →
6 Ohio State University Power 4 · Big Ten · OH	560	440	3K	—	8%	60	RUTS analysis →
7 Yale University FCS · Ivy League · CT	504	396	2K	—	56%	60	RUTS analysis →
8 Dartmouth College FCS · Ivy League · NH	504	396	2K	—	56%	59	RUTS analysis →
9 Princeton University FCS · Ivy League · NJ	504	396	2K	—	56%	59	RUTS analysis →
10 Brown University FCS · Ivy League · RI	504	396	2K	—	56%	59	RUTS analysis →
11 Arizona State University Power 4 · Big 12 · AZ	476	374	2K	—	8%	57	RUTS analysis →
12 University of California, San Diego D-I (non-FB) · Big West · CA	364	286	2K	—	65%	57	RUTS analysis →

Sport gap = varsity sports below the tier median. Whitespace = share of the tier not yet served by existing NIL infrastructure.

Run the activation playbook →

1653 shown

Institution	Division	Conference	Enrollment	Varsity sports	Brief
Grand Canyon University Phoenix, AZ	D-I (non-FB)	Mountain West (verify 2026)	100K	12	RUTS analysis →
Arizona State University Tempe, AZ	Power 4	Big 12	80K	17	RUTS analysis →
Texas A&M University College Station, TX	Power 4	SEC	74K	11	RUTS analysis →
University of Central Florida (UCF) Orlando, FL	Power 4	Big 12	69K	11	RUTS analysis →
Ohio State University Columbus, OH	Power 4	Big Ten	61K	20	RUTS analysis →
University of Illinois Champaign, IL	Power 4	Big Ten	56K	12	RUTS analysis →
Florida International University (FIU) Miami, FL	FBS-Other	Conference USA	56K	12	RUTS analysis →
University of Florida Gainesville, FL	Power 4	SEC	55K	13	RUTS analysis →
University of Minnesota Minneapolis, MN	Power 4	Big Ten	54K	15	Open brief →
University of Arizona Tucson, AZ	Power 4	Big 12	53K	13	RUTS analysis →
University of Michigan Ann Arbor, MI	Power 4	Big Ten	52K	17	RUTS analysis →
University of Texas Austin, TX	Power 4	SEC	52K	12	RUTS analysis →
Georgia State University Atlanta, GA	FBS-Other	Sun Belt	52K	11	RUTS analysis →
Purdue University West Lafayette, IN	Power 4	Big Ten	51K	12	RUTS analysis →
Michigan State University East Lansing, MI	Power 4	Big Ten	51K	16	RUTS analysis →
Rutgers University Piscataway/New Brunswick, NJ	Power 4	Big Ten	50K	16	RUTS analysis →
University of South Florida Tampa, FL	FBS-Other	American	50K	11	RUTS analysis →
USC Los Angeles, CA	Power 4	Big Ten	48K	14	RUTS analysis →
University of Washington Seattle, WA	Power 4	Big Ten	48K	13	RUTS analysis →
University of Wisconsin Madison, WI	Power 4	Big Ten	48K	14	RUTS analysis →
Georgia Tech Atlanta, GA	Power 4	ACC	47K	10	RUTS analysis →
Indiana University Bloomington, IN	Power 4	Big Ten	47K	14	RUTS analysis →
Pennsylvania State University University Park, PA	Power 4	Big Ten	47K	19	RUTS analysis →
University of Houston Houston, TX	Power 4	Big 12	47K	11	RUTS analysis →
UCLA Los Angeles, CA	Power 4	Big Ten	46K	15	RUTS analysis →
University of Cincinnati Cincinnati, OH	Power 4	Big 12	46K	11	RUTS analysis →
University of North Texas Denton, TX	FBS-Other	American	46K	10	RUTS analysis →
University of California (Cal) Berkeley, CA	Power 4	ACC	45K	17	RUTS analysis →
Kennesaw State University Kennesaw, GA	FBS-Other	Conference USA	45K	12	RUTS analysis →
Florida State University Tallahassee, FL	Power 4	ACC	44K	14	RUTS analysis →
Utah Valley University Orem, UT	D-I (non-FB)	WAC (verify 2026)	44K	9	RUTS analysis →
University of California, San Diego La Jolla, CA	D-I (non-FB)	Big West	42K	13	RUTS analysis →
University of Maryland College Park, MD	Power 4	Big Ten	41K	13	RUTS analysis →
Texas Tech University Lubbock, TX	Power 4	Big 12	41K	11	RUTS analysis →
University of Texas at Arlington Arlington, TX	D-I (non-FB)	WAC (verify 2026)	41K	8	RUTS analysis →
University of Georgia Athens, GA	Power 4	SEC	40K	12	RUTS analysis →
Texas State University San Marcos, TX	FBS-Other	Pac-12	40K	10	RUTS analysis →
University of California, Davis Davis, CA	FCS	Big Sky	40K	10	RUTS analysis →
California State University, Fullerton Fullerton, CA	D-I (non-FB)	Big West	40K	8	RUTS analysis →
University of Alabama Tuscaloosa, AL	Power 4	SEC	39K	14	RUTS analysis →
California State University, Long Beach (Long Beach State) Long Beach, CA	D-I (non-FB)	Big West	39K	11	RUTS analysis →
Virginia Tech Blacksburg, VA	Power 4	ACC	38K	14	RUTS analysis →
George Mason University Fairfax, VA	D-I (non-FB)	Atlantic 10	38K	11	RUTS analysis →
California State University, Northridge Northridge, CA	D-I (non-FB)	Big West	38K	12	RUTS analysis →
University of Colorado Boulder, CO	Power 4	Big 12	37K	10	RUTS analysis →
Louisiana State University (LSU) Baton Rouge, LA	Power 4	SEC	37K	13	RUTS analysis →
North Carolina State University Raleigh, NC	Power 4	ACC	37K	14	RUTS analysis →
University of Tennessee Knoxville, TN	Power 4	SEC	37K	11	RUTS analysis →
San Diego State University San Diego, CA	FBS-Other	Pac-12	37K	14	RUTS analysis →
University of South Carolina Columbia, SC	Power 4	SEC	36K	12	RUTS analysis →
San Jose State University San Jose, CA	FBS-Other	Mountain West	36K	13	RUTS analysis →
University of California, Irvine Irvine, CA	D-I (non-FB)	Big West	36K	10	RUTS analysis →
University of Utah Salt Lake City, UT	Power 4	Big 12	35K	13	RUTS analysis →
Brigham Young University (BYU) Provo, UT	Power 4	Big 12	34K	13	RUTS analysis →
Oregon State University Corvallis, OR	FBS-Other	Pac-12	34K	11	RUTS analysis →
University of Texas at San Antonio (UTSA) San Antonio, TX	FBS-Other	American	34K	10	RUTS analysis →
University of Illinois Chicago (UIC) Chicago, IL	D-I (non-FB)	Missouri Valley	34K	11	RUTS analysis →
Boston University Boston, MA	D-I (non-FB)	Patriot League	34K	12	RUTS analysis →
Auburn University Auburn, AL	Power 4	SEC	33K	13	RUTS analysis →
University of Kentucky Lexington, KY	Power 4	SEC	33K	14	RUTS analysis →
Colorado State University Fort Collins, CO	FBS-Other	Pac-12	33K	10	RUTS analysis →
Temple University Philadelphia, PA	FBS-Other	American	33K	14	RUTS analysis →
University of North Carolina Chapel Hill, NC	Power 4	ACC	32K	17	RUTS analysis →
University of Massachusetts Amherst (UMass) Amherst, MA	FBS-Other	MAC	32K	14	RUTS analysis →
University at Buffalo Buffalo, NY	FBS-Other	MAC	32K	13	RUTS analysis →
University of Arkansas Fayetteville, AR	Power 4	SEC	31K	13	RUTS analysis →
University of Missouri Columbia, MO	Power 4	SEC	31K	13	RUTS analysis →
Sacramento State (California State University, Sacramento) Sacramento, CA	FCS	FCS Independent	31K	10	RUTS analysis →
Columbia University New York, NY	FCS	Ivy League	31K	18	RUTS analysis →
Iowa State University Ames, IA	Power 4	Big 12	30K	12	RUTS analysis →
University of Iowa Iowa City, IA	Power 4	Big Ten	30K	14	RUTS analysis →
Florida Atlantic University Boca Raton, FL	FBS-Other	American	30K	11	RUTS analysis →
University of North Carolina at Charlotte Charlotte, NC	FBS-Other	American	30K	11	RUTS analysis →
University of Nevada, Las Vegas (UNLV) Las Vegas, NV	FBS-Other	Mountain West	30K	11	RUTS analysis →
University of Pittsburgh Pittsburgh, PA	Power 4	ACC	29K	14	RUTS analysis →
Weber State University Ogden, UT	FCS	Big Sky	29K	10	RUTS analysis →
University of Kansas Lawrence, KS	Power 4	Big 12	28K	12	RUTS analysis →
University of Oklahoma Norman, OK	Power 4	SEC	28K	12	RUTS analysis →
Clemson University Clemson, SC	Power 4	ACC	28K	11	RUTS analysis →
East Carolina University Greenville, NC	FBS-Other	American	28K	11	RUTS analysis →
Ohio University Athens, OH	FBS-Other	MAC	28K	14	RUTS analysis →
Utah State University Logan, UT	FBS-Other	Pac-12	28K	10	RUTS analysis →
Northern Arizona University Flagstaff, AZ	FCS	Big Sky	28K	10	RUTS analysis →
University of Pennsylvania Philadelphia, PA	FCS	Ivy League	28K	18	RUTS analysis →
Virginia Commonwealth University (VCU) Richmond, VA	D-I (non-FB)	Atlantic 10	28K	10	RUTS analysis →
University of Connecticut (UConn) Storrs, CT	FBS-Other	FBS Independent	27K	14	RUTS analysis →
Georgia Southern University Statesboro, GA	FBS-Other	Sun Belt	27K	12	RUTS analysis →
Oklahoma State University Stillwater, OK	Power 4	Big 12	26K	11	RUTS analysis →
University of Virginia Charlottesville, VA	Power 4	ACC	26K	16	RUTS analysis →
West Virginia University Morgantown, WV	Power 4	Big 12	26K	14	RUTS analysis →
Boise State University Boise, ID	FBS-Other	Pac-12	26K	12	RUTS analysis →
Kent State University Kent, OH	FBS-Other	MAC	26K	13	RUTS analysis →
Cornell University Ithaca, NY	FCS	Ivy League	26K	18	RUTS analysis →
Stony Brook University Stony Brook, NY	FCS	CAA	26K	10	RUTS analysis →
George Washington University Washington, DC	D-I (non-FB)	Atlantic 10	26K	12	RUTS analysis →
University of California, Riverside Riverside, CA	D-I (non-FB)	Big West	26K	8	RUTS analysis →
University of California, Santa Barbara Santa Barbara, CA	D-I (non-FB)	Big West	26K	11	RUTS analysis →
Fresno State (California State University, Fresno) Fresno, CA	FBS-Other	Pac-12	25K	14	RUTS analysis →
Indiana University Indianapolis (IU Indy) Indianapolis, IN	D-I (non-FB)	Horizon	25K	9	RUTS analysis →
University of Mississippi (Ole Miss) Oxford, MS	Power 4	SEC	24K	10	RUTS analysis →
University of Nebraska Lincoln, NE	Power 4	Big Ten	24K	14	RUTS analysis →
University of Delaware Newark, DE	FBS-Other	Conference USA	24K	13	RUTS analysis →
University of Texas at El Paso (UTEP) El Paso, TX	FBS-Other	Mountain West	24K	10	RUTS analysis →
University of Louisville Louisville, KY	Power 4	ACC	23K	15	RUTS analysis →
Mississippi State University Starkville, MS	Power 4	SEC	23K	10	RUTS analysis →
University of Oregon Eugene, OR	Power 4	Big Ten	23K	12	RUTS analysis →
Wichita State University Wichita, KS	FBS-Other	American	23K	10	RUTS analysis →
Missouri State University Springfield, MO	FBS-Other	Conference USA	23K	12	RUTS analysis →
University of New Mexico Albuquerque, NM	FBS-Other	Mountain West	23K	11	RUTS analysis →
Old Dominion University (ODU) Norfolk, VA	FBS-Other	Sun Belt	23K	14	RUTS analysis →
Northwestern University Evanston, IL	Power 4	Big Ten	22K	14	RUTS analysis →
Syracuse University Syracuse, NY	Power 4	ACC	22K	13	RUTS analysis →
University of Memphis Memphis, TN	FBS-Other	American	22K	11	RUTS analysis →
James Madison University Harrisonburg, VA	FBS-Other	Sun Belt	22K	13	RUTS analysis →
California Polytechnic State University (Cal Poly) San Luis Obispo, CA	FCS	Big Sky	22K	10	RUTS analysis →
University of Wisconsin-Milwaukee Milwaukee, WI	D-I (non-FB)	Horizon	22K	9	RUTS analysis →
Drexel University Philadelphia, PA	D-I (non-FB)	CAA	22K	12	RUTS analysis →
Northeastern University Boston, MA	D-I (non-FB)	CAA	22K	11	RUTS analysis →
University of Alabama at Birmingham (UAB) Birmingham, AL	FBS-Other	American	21K	12	RUTS analysis →
Appalachian State University Boone, NC	FBS-Other	Sun Belt	21K	12	RUTS analysis →
University of Nevada, Reno Reno, NV	FBS-Other	Mountain West	21K	12	RUTS analysis →
Sam Houston State University Huntsville, TX	FBS-Other	Conference USA	21K	11	RUTS analysis →
Harvard University Cambridge, MA	FCS	Ivy League	21K	18	RUTS analysis →
Portland State University Portland, OR	FCS	Big Sky	21K	10	RUTS analysis →
DePaul University Chicago, IL	D-I (non-FB)	Big East	21K	8	RUTS analysis →
Kansas State University Manhattan, KS	Power 4	Big 12	20K	11	RUTS analysis →
Baylor University Waco, TX	Power 4	Big 12	20K	12	RUTS analysis →
Ball State University Muncie, IN	FBS-Other	MAC	20K	12	RUTS analysis →
Middle Tennessee State University Murfreesboro, TN	FBS-Other	Conference USA	20K	10	RUTS analysis →
Washington State University Pullman, WA	FBS-Other	Pac-12	20K	11	RUTS analysis →
Illinois State University Normal, IL	FCS	Missouri Valley (MVFC)	20K	10	RUTS analysis →
St. John's University Queens, NY	D-I (non-FB)	Big East	20K	9	Open brief →
University of Miami Coral Gables, FL	Power 4	ACC	19K	10	RUTS analysis →
Georgetown University Washington, DC	FCS	Patriot League	19K	15	RUTS analysis →
Towson University Towson, MD	FCS	CAA	19K	10	RUTS analysis →
Troy University Troy, AL	FBS-Other	Sun Belt	18K	10	RUTS analysis →
University of Hawaii at Manoa Honolulu, HI	FBS-Other	Mountain West	18K	14	RUTS analysis →
Oakland University Rochester, MI	D-I (non-FB)	Horizon	18K	9	RUTS analysis →
Binghamton University Binghamton, NY	D-I (non-FB)	America East	18K	12	RUTS analysis →
University of Massachusetts Lowell Lowell, MA	D-I (non-FB)	America East	18K	11	RUTS analysis →
University of North Carolina Wilmington Wilmington, NC	D-I (non-FB)	CAA	18K	11	RUTS analysis →
Stanford University Stanford, CA	Power 4	ACC	17K	22	RUTS analysis →
Duke University Durham, NC	Power 4	ACC	17K	16	RUTS analysis →
Western Kentucky University Bowling Green, KY	FBS-Other	Conference USA	17K	11	RUTS analysis →
Western Michigan University Kalamazoo, MI	FBS-Other	MAC	17K	13	RUTS analysis →
Bowling Green State University Bowling Green, OH	FBS-Other	MAC	17K	13	RUTS analysis →
Miami University Oxford, OH	FBS-Other	MAC	17K	13	RUTS analysis →
Montana State University Bozeman, MT	FCS	Big Sky	17K	10	RUTS analysis →
University at Albany (SUNY) Albany, NY	FCS	CAA	17K	10	RUTS analysis →
University of Rhode Island Kingston, RI	FCS	CAA	17K	10	RUTS analysis →
Lamar University Beaumont, TX	FCS	Southland	17K	10	RUTS analysis →
Loyola University Chicago Chicago, IL	D-I (non-FB)	Atlantic 10	17K	9	RUTS analysis →
University of North Florida (UNF) Jacksonville, FL	D-I (non-FB)	ASUN	17K	11	RUTS analysis →
University of North Carolina at Greensboro Greensboro, NC	D-I (non-FB)	Southern (SoCon)	17K	9	RUTS analysis →
Northern Illinois University DeKalb, IL	FBS-Other	Mountain West	16K	13	RUTS analysis →
University of Louisiana at Lafayette Lafayette, LA	FBS-Other	Sun Belt	16K	10	RUTS analysis →
Eastern Kentucky University Richmond, KY	FCS	United Athletic (UAC)	16K	10	RUTS analysis →
Fordham University Bronx, NY	FCS	Patriot League	16K	15	RUTS analysis →
Long Island University (LIU) Brookville, NY	FCS	Northeast (NEC)	16K	10	RUTS analysis →
Cleveland State University Cleveland, OH	D-I (non-FB)	Horizon	16K	12	RUTS analysis →
Northern Kentucky University Highland Heights, KY	D-I (non-FB)	Horizon	16K	9	RUTS analysis →
University of Missouri-Kansas City (Kansas City) Kansas City, MO	D-I (non-FB)	Summit	16K	9	RUTS analysis →
Florida Gulf Coast University (FGCU) Fort Myers, FL	D-I (non-FB)	ASUN	16K	11	RUTS analysis →
Brigham Young University —, UT	NCAA D-I FBS	Big 12 Conference	16K	13	RUTS analysis →
California Polytechnic State University —, CA	NCAA D-I FCS	Big West Conference	16K	14	RUTS analysis →
California State University, Fresno —, CA	NCAA D-I FBS	Pac-12 Conference	16K	13	RUTS analysis →
California State University, Sacramento —, CA	NCAA D-I FCS	Big West Conference	16K	14	RUTS analysis →
College of Charleston (South Carolina) —, SC	NCAA D-I	Coastal Athletic Association	16K	13	RUTS analysis →
Columbia University-Barnard College —, NY	NCAA D-I FCS	The Ivy League	16K	14	RUTS analysis →
EC University —, IN	NCAA D-I FBS	Independent	16K	12	RUTS analysis →
East Texas A&M University —, TX	NCAA D-I FCS	Southland Conference	16K	12	RUTS analysis →
Fairleigh Dickinson University, Metropolitan Campus —, NJ	NCAA D-I	Northeast Conference	16K	13	RUTS analysis →
Florida Gulf Coast University —, FL	NCAA D-I	Atlantic Sun Conference	16K	13	RUTS analysis →
Florida International University —, FL	NCAA D-I FBS	Conference USA	16K	14	RUTS analysis →
Georgia Institute of Technology —, GA	NCAA D-I FBS	Atlantic Coast Conference	16K	12	RUTS analysis →
Indiana University Indianapolis —, IN	NCAA D-I	Horizon League	16K	12	RUTS analysis →
Indiana University, Bloomington —, IN	NCAA D-I FBS	Big Ten Conference	16K	14	RUTS analysis →
LSU New Orleans —, LA	NCAA D-I	Southland Conference	16K	12	RUTS analysis →
Long Beach State University —, CA	NCAA D-I	Big West Conference	16K	12	RUTS analysis →
Long Island University —, NY	NCAA D-I FCS	Northeast Conference	16K	15	RUTS analysis →
Louisiana State University —, LA	NCAA D-I FBS	Southeastern Conference	16K	13	RUTS analysis →
Marist University —, NY	NCAA D-I FCS	Metro Conference	16K	14	RUTS analysis →
Merrimack College —, MA	NCAA D-I FCS	Metro Conference	16K	15	RUTS analysis →
Miami University (Ohio) —, OH	NCAA D-I FBS	Mid-American Conference	16K	14	RUTS analysis →
Montana State University-Bozeman —, MT	NCAA D-I FCS	Big Sky Conference	16K	12	RUTS analysis →
New Jersey Institute of Technology —, NJ	NCAA D-I	America East Conference	16K	12	RUTS analysis →
Old Dominion University —, VA	NCAA D-I FBS	Sun Belt Conference	16K	13	RUTS analysis →
Rutgers, The State University of New Jersey, New Brunswick —, NJ	NCAA D-I FBS	Big Ten Conference	16K	14	RUTS analysis →
Siena University —, NY	NCAA D-I	Metro Conference	16K	13	RUTS analysis →
Southern Illinois University Edwardsville —, IL	NCAA D-I	Ohio Valley Conference	16K	13	RUTS analysis →
Southern Illinois University at Carbondale —, IL	NCAA D-I FCS	Missouri Valley Conference	16K	13	RUTS analysis →
Southern Methodist University —, TX	NCAA D-I FBS	Atlantic Coast Conference	16K	12	RUTS analysis →
Southern University, Baton Rouge —, LA	NCAA D-I FCS	Southwestern Athletic Conf.	16K	13	RUTS analysis →
St. John's University (New York) —, NY	NCAA D-I	BIG EAST Conference	16K	13	Open brief →
Tennessee Technological University —, TN	NCAA D-I FCS	Southern Conference	16K	13	RUTS analysis →
Texas A&M University, College Station —, TX	NCAA D-I FBS	Southeastern Conference	16K	13	RUTS analysis →
Texas Christian University —, TX	NCAA D-I FBS	Big 12 Conference	16K	12	RUTS analysis →
The Ohio State University —, OH	NCAA D-I FBS	Big Ten Conference	16K	15	RUTS analysis →
The University of North Carolina at Charlotte —, NC	NCAA D-I FBS	American Conference	16K	14	RUTS analysis →
The University of North Carolina at Greensboro —, NC	NCAA D-I	Southern Conference	16K	13	RUTS analysis →

Showing first 200 of 1653 — narrow with search or division.

Department deep dive

Livingstone College Blue Bears

CIAA · NCAA Division II · Salisbury, NC — full department audit: 16 teams, live rosters, records, event counts and the social handle stack.

Open department audit →