Diaspora Index · 50 states · 32 NFL markets
Where the audience actually lives.
RUTS prices culture, not just clicks. This is the population layer behind RDP, RCP and CSRS — African, Caribbean and Polynesian populations by state, joined to stadium capacity, market reach and the rosters that carry each flag.
Tracked diaspora pop.
4.9M
US, 9 identity groups
Nigerian
635K
largest African group
Jamaican + Haitian
2.3M
Caribbean core
Polynesian
1.0M
HI / CA / UT / NV concentrated
NFL Markets × Diaspora
Reach per seat, pool per market
Total social reach against stadium capacity, joined to the diaspora population living in that market's state.
| Team | Market | Stadium | Cap | Total reach | Reach / seat | State diaspora | Per 100k |
|---|---|---|---|---|---|---|---|
| Jacksonville Jaguars | Jacksonville, Florida | EverBank Stadium | 69,132 | 2.5M | 36× | 929,843 | 3,900 |
| Miami Dolphins | Miami Gardens, Florida | Hard Rock Stadium | 65,326 | 4.7M | 72× | 929,843 | 3,900 |
| Tampa Bay Buccaneers | Tampa, Florida | Raymond James Stadium | 65,890 | 4.3M | 65× | 929,843 | 3,900 |
| Buffalo Bills | Orchard Park, New York | Highmark Stadium | 71,608 | 5.0M | 70× | 597,990 | 2,990 |
| Los Angeles Rams | Inglewood, California | SoFi Stadium | 70,000 | 4.8M | 68× | 505,674 | 1,275 |
| Los Angeles Chargers | Inglewood, California | SoFi Stadium | 70,000 | 4.0M | 57× | 505,674 | 1,275 |
| San Francisco 49ers | Santa Clara, California | Levi's Stadium | 68,500 | 6.0M | 87× | 505,674 | 1,275 |
| Dallas Cowboys | Arlington, Texas | AT&T Stadium | 80,000 | 12.6M | 157× | 326,605 | 1,025 |
| Houston Texans | Houston, Texas | NRG Stadium | 72,220 | 4.8M | 66× | 326,605 | 1,025 |
| Atlanta Falcons | Atlanta, Georgia | Mercedes-Benz Stadium | 71,000 | 5.2M | 73× | 208,370 | 1,844 |
| New York Giants | East Rutherford, New Jersey MetLife Stadium | 82,500 | 8.5M | 103× | 202,322 | 2,103 | |
| New York Jets | East Rutherford, New Jersey MetLife Stadium | 82,500 | 7.2M | 87× | 202,322 | 2,103 | |
| Baltimore Ravens | Baltimore, Maryland | M&T Bank Stadium | 71,008 | 6.4M | 90× | 192,503 | 3,051 |
| Washington Commanders | Landover, Maryland | Northwest Stadium | 64,000 | 2.8M | 44× | 192,503 | 3,051 |
| Seattle Seahawks | Seattle, Washington | Lumen Field | 69,000 | 6.8M | 98× | 165,384 | 2,052 |
| Philadelphia Eagles | Philadelphia, Pennsylvania | Lincoln Financial Field | 69,596 | 10.0M | 144× | 102,337 | 779 |
| Pittsburgh Steelers | Pittsburgh, Pennsylvania | Acrisure Stadium | 68,400 | 10.1M | 147× | 102,337 | 779 |
| Chicago Bears | Chicago, Illinois | Soldier Field | 61,500 | 5.6M | 90× | 80,377 | 629 |
| Carolina Panthers | Charlotte, North Carolina | Bank of America Stadium | 75,037 | 6.3M | 84× | 73,648 | 657 |
| Las Vegas Raiders | Paradise, Nevada | Allegiant Stadium | 65,000 | 5.0M | 77× | 73,207 | 2,205 |
| Minnesota Vikings | Minneapolis, Minnesota | U.S. Bank Stadium | 66,655 | 4.7M | 70× | 62,744 | 1,076 |
| Cincinnati Bengals | Cincinnati, Ohio | Paycor Stadium | 65,515 | 4.4M | 67× | 57,751 | 484 |
| Cleveland Browns | Cleveland, Ohio | Huntington Bank Field | 67,895 | 4.1M | 60× | 57,751 | 484 |
| Detroit Lions | Detroit, Michigan | Ford Field | 65,000 | 6.1M | 95× | 37,815 | 371 |
| Indianapolis Colts | Indianapolis, Indiana | Lucas Oil Stadium | 67,000 | 3.7M | 55× | 37,772 | 542 |
| Tennessee Titans | Nashville, Tennessee | Nissan Stadium | 69,143 | 73.6M | 1,065× | 33,639 | 460 |
| Denver Broncos | Denver, Colorado | Empower Field at Mile High | 76,125 | 5.8M | 76× | 30,937 | 514 |
| Arizona Cardinals | Glendale, Arizona | State Farm Stadium | 63,400 | 3.5M | 55× | 27,094 | 352 |
| Kansas City Chiefs | Kansas City, Missouri | Arrowhead Stadium | 76,416 | 12.5M | 163× | 24,008 | 382 |
| New Orleans Saints | New Orleans, Louisiana | Caesars Superdome | 73,208 | 13.3M | 181× | 14,290 | 310 |
| Green Bay Packers | Green Bay, Wisconsin | Lambeau Field | 81,441 | 7.2M | 88× | 12,672 | 211 |
| New England Patriots | Foxborough, Massachusetts Gillette Stadium | 66,829 | 8.1M | 122× | 3,804 | 270 |