The score is the easy part. This is how you execute.
Five steps. Same five steps every athlete and every team runs. RUTS just makes sure you don't skip one.
Claim your profile. Lock in your RUTS Score across Performance, Social, Identity, Diaspora and Fan Economy. Know which lever is weakest before anyone else does.
Claim profile →Every athlete has a 4–12 week window when their score moves fastest — a bowl, a draft, a contract year. Lock it. Build the calendar back from it.
See the index →Three drops a week, two formats: vertical performance + identity story. RUTS scores every post and tells you which carried the score, which didn't.
Browse opportunities →Sponsorship, auction, appearance, drop. Stack 2–3 monetization shapes against the window so a single bad week never tanks the year.
See opportunities →Score drifts? Repair year. Score peaks? Reposition for the next tier. The playbook says what to do, week by week.
Talk to RUTS →Score + Playbook + Opportunities — one workspace.
External view: teams, leagues, athletes, opportunities. Internal view: pipeline, contracts, payouts, deal room. Same data spine.