Program Intelligence · 9 briefs live
Score the program, not just the player.
Every brief carries the same spine: a brand-leverage score, the asset stack that is already true, the infrastructure that is missing, an audience-pool map with real population math, and a modeled year-one economic return.
Feature school · engagement live
Livingstone College Blue Bears
CIAA · NCAA Division II · Salisbury, NC · Founded 1879 (AME Zion) · Alumni Memorial Stadium (6,000)
The story is 134 years old. The content infrastructure is zero years old. Birthplace of Black college football (1892), an NFL-pedigree head coach in Sean Gilbert, a documented D2-to-FBS pathway through Kenyon Garner, an NIL-native VP of Athletics, and the AME Zion network — 1M+ members — as built-in distribution.
RUTS composite
74
Narrative score
91
Varsity programs
17
Modeled Y1 return
$55K–$180K
Brief finder
Every program has a brief — 1,753 live
Pro clubs, all NCAA divisions, NJCAA and the HSMG master list. Search any program and open its institutional brief — leverage score, asset stack, audience pools, commercial market and a modeled year-one return.
| Ticker | Program | Universe | Conference / league | RUTS | Brief |
|---|---|---|---|---|---|
| MINN | Minnesota Golden GophersAUTHORED | Pro | CFB · MN | 32.9 | Open → |
| KC | Kansas City Chiefs | Pro | NFL · MO | 100.0 | Open → |
| ALA | Alabama Crimson Tide | Pro | CFB · AL | 100.0 | Open → |
| NYL | New York Liberty | Pro | WNBA · NY | 100.0 | Open → |
| LVA | Las Vegas Aces | Pro | WNBA · NV | 96.4 | Open → |
| OSU | Ohio State Buckeyes | Pro | CFB · OH | 96.3 | Open → |
| DAL | Dallas Cowboys | Pro | NFL · TX | 96.2 | Open → |
| INDF | Indiana Fever | Pro | WNBA · IN | 94.8 | Open → |
| PSU | Pennsylvania State University | NCAA D-I FBS | Big Ten Conference · PA | 94.6 | Open → |
| FSU | Florida State University | NCAA D-I FBS | Atlantic Coast Conference · FL | 92.9 | Open → |
| SU | Stanford University | NCAA D-I FBS | Atlantic Coast Conference · CA | 92.9 | Open → |
| ASU | Arizona State University | NCAA D-I FBS | Big 12 Conference · AZ | 92.6 | Open → |
| DU | Duke University | NCAA D-I FBS | Atlantic Coast Conference · NC | 92.2 | Open → |
| WVU | West Virginia University | NCAA D-I FBS | Big 12 Conference · WV | 92.1 | Open → |
| UP | University of Pittsburgh | NCAA D-I FBS | Atlantic Coast Conference · PA | 91.9 | Open → |
| MSU | Michigan State University | NCAA D-I FBS | Big Ten Conference · MI | 91.6 | Open → |
| UI | University of Iowa | NCAA D-I FBS | Big Ten Conference · IA | 91.6 | Open → |
| UND | University of Notre Dame | NCAA D-I FBS | Atlantic Coast Conference · IN | 91.4 | Open → |
| LSU | Louisiana State University | NCAA D-I FBS | Southeastern Conference · LA | 91.3 | Open → |
| UL | University of Louisville | NCAA D-I FBS | Atlantic Coast Conference · KY | 91.1 | Open → |
| MICH | Michigan Wolverines | Pro | CFB · MI | 91.0 | Open → |
| NCSU | North Carolina State University | NCAA D-I FBS | Atlantic Coast Conference · NC | 91.0 | Open → |
| UF | University of Florida | NCAA D-I FBS | Southeastern Conference · FL | 91.0 | Open → |
| UA | University of Alabama | NCAA D-I FBS | Southeastern Conference · AL | 90.8 | Open → |
| BC | Boston College | NCAA D-I FBS | Atlantic Coast Conference · MA | 90.7 | Open → |
| UK | University of Kentucky | NCAA D-I FBS | Southeastern Conference · KY | 90.7 | Open → |
| UM | University of Michigan | NCAA D-I FBS | Big Ten Conference · MI | 90.6 | Open → |
| UV | University of Virginia | NCAA D-I FBS | Atlantic Coast Conference · VA | 90.5 | Open → |
| VPIS | Virginia Polytechnic Institute and State University | NCAA D-I FBS | Atlantic Coast Conference · VA | 90.5 | Open → |
| UCB | University of California, Berkeley | NCAA D-I FBS | Atlantic Coast Conference · CA | 90.4 | Open → |
| UTK | University of Tennessee, Knoxville | NCAA D-I FBS | Southeastern Conference · TN | 90.2 | Open → |
| RSUN | Rutgers, The State University of New Jersey, New Brunswick | NCAA D-I FBS | Big Ten Conference · NJ | 90.1 | Open → |
| UTA | University of Texas at Austin | NCAA D-I FBS | Southeastern Conference · TX | 90.1 | Open → |
| UAF | University of Arkansas, Fayetteville | NCAA D-I FBS | Southeastern Conference · AR | 90.0 | Open → |
| OSU | The Ohio State University | NCAA D-I FBS | Big Ten Conference · OH | 89.9 | Open → |
| UCF | University of Central Florida | NCAA D-I FBS | Big 12 Conference · FL | 89.9 | Open → |
| UK | University of Kansas | NCAA D-I FBS | Big 12 Conference · KS | 89.9 | Open → |
| UMTC | University of Minnesota, Twin Cities | NCAA D-I FBS | Big Ten Conference · MN | 89.9 | Open → |
| UU | University of Utah | NCAA D-I FBS | Big 12 Conference · UT | 89.9 | Open → |
| NU | Northwestern University | NCAA D-I FBS | Big Ten Conference · IL | 89.6 | Open → |
| UO | University of Oklahoma | NCAA D-I FBS | Southeastern Conference · OK | 89.4 | Open → |
| GIT | Georgia Institute of Technology | NCAA D-I FBS | Atlantic Coast Conference · GA | 89.3 | Open → |
| UA | University of Arizona | NCAA D-I FBS | Big 12 Conference · AZ | 89.2 | Open → |
| UG | University of Georgia | NCAA D-I FBS | Southeastern Conference · GA | 89.2 | Open → |
| UWM | University of Wisconsin-Madison | NCAA D-I FBS | Big Ten Conference · WI | 89.2 | Open → |
| BU | Baylor University | NCAA D-I FBS | Big 12 Conference · TX | 89.1 | Open → |
| USCC | University of South Carolina, Columbia | NCAA D-I FBS | Southeastern Conference · SC | 89.1 | Open → |
| TCU | Texas Christian University | NCAA D-I FBS | Big 12 Conference · TX | 89.0 | Open → |
| UNCC | University of North Carolina, Chapel Hill | NCAA D-I FBS | Atlantic Coast Conference · NC | 89.0 | Open → |
| AU | Auburn University | NCAA D-I FBS | Southeastern Conference · AL | 88.9 | Open → |
| UC | University of Cincinnati | NCAA D-I FBS | Big 12 Conference · OH | 88.8 | Open → |
| BSU | Boise State University | NCAA D-I FBS | Pac-12 Conference · ID | 88.7 | Open → |
| BYU | Brigham Young University | NCAA D-I FBS | Big 12 Conference · UT | 88.7 | Open → |
| IUB | Indiana University, Bloomington | NCAA D-I FBS | Big Ten Conference · IN | 88.7 | Open → |
| USC | University of Southern California | NCAA D-I FBS | Big Ten Conference · CA | 88.7 | Open → |
| SU | Syracuse University | NCAA D-I FBS | Atlantic Coast Conference · NY | 88.6 | Open → |
| UCLA | University of California, Los Angeles | NCAA D-I FBS | Big Ten Conference · CA | 88.4 | Open → |
| UMCP | University of Maryland, College Park | NCAA D-I FBS | Big Ten Conference · MD | 88.4 | Open → |
| UW | University of Washington | NCAA D-I FBS | Big Ten Conference · WA | 88.4 | Open → |
| ISU | Iowa State University | NCAA D-I FBS | Big 12 Conference · IA | 88.3 | Open → |
Showing 60 of 1,753 matching briefs
The board
Carolina HBCU corridor
Six programs inside 140 miles of I-85/I-40 — Charlotte to Salisbury to the Triad to the Triangle. Two engagements live, four scored and sequenced. One crew footprint, both sides of the Commemorative Classic and the Aggie-Eagle Classic, and one corridor deal sheet.
| Program | RUTS | Tier | Flagship asset | 2026-27 window | Status |
|---|---|---|---|---|---|
| NC A&T | 85 | Culture-equity | GHOE 100 — 200K+ centennial | Oct 25–Nov 1: the once-a-century week | ENGAGEMENT LIVE |
| NC Central | 84 | D1-momentum | 8-4 + preseason OPOY + Eagle Exchange rails | Sept 12 Aggie-Eagle → Celebration Bowl chase | PRIORITY ADD |
| Johnson C. Smith | 81 | Champion-narrative | First CIAA title since 1969 + Charlotte | Title-defense fall + Commemorative Classic | PRIORITY ADD |
| Winston-Salem State | 78 | WBB window | 28-win Sweet 16 team + Gaines heritage | WBB title defense Nov–Mar | ADD AT WINDOW |
| Livingstone | 74 | Heritage-growth | 1892 birthplace + D2 sack king + NIL-native VP | Full-season heritage engine | ENGAGEMENT LIVE |
| Shaw | 68 | Heritage option | 'Mother of Black colleges' + 16-10 MBB | Hoops winter; re-score 2027 | OPTION / MONITOR |
The book
Institutional briefs
Big East · Men's Basketball
St. John's Red Storm
96
LEVERAGE
Harvest · Premium Brand-Multiplier Tier
Pitino did the hard part. HSMG multiplies the output.
Audience pools
10
Modeled Y1 return
$1.4M–$3.8M
Open brief →
Big Ten · Football
Minnesota Golden Gophers
81
LEVERAGE
Build · Retention-Story Tier
The program that kept its stars. Now make that the brand.
Audience pools
5
Modeled Y1 return
$590K–$1.6M
Open brief →
MEAC · Football
Howard Bison
74
LEVERAGE
Build · Cultural-Equity Tier
The Mecca is a media property. Operate it like one.
Audience pools
5
Modeled Y1 return
$530K–$1.6M
Open brief →
CIAA · NCAA Division II · Full Department · 17 varsity programs
Livingstone College Blue Bears
74
LEVERAGE
Build · Heritage-Growth Tier
The story is 134 years old. The content infrastructure is zero years old.
Audience pools
8
Modeled Y1 return
$55K–$180K
Open brief →
CAA · NCAA Division I · Full Department · 14 varsity teams
North Carolina A&T Aggies
85
LEVERAGE
Harvest · Culture-Equity Tier
The brand is bigger than the record. GHOE 100 is the once-a-century window.
Audience pools
6
Modeled Y1 return
$180K–$470K
Open brief →
MEAC · NCAA Division I FCS · Athletics · Football-led
North Carolina Central Eagles
84
LEVERAGE
Harvest · D1-Momentum Tier
8-4, picked 2nd, a live Celebration Bowl path. The corridor's strongest near-term asset.
Audience pools
5
Modeled Y1 return
$50K–$140K
Open brief →
CIAA · NCAA Division II · Athletics · Football-led
Johnson C. Smith Golden Bulls
81
LEVERAGE
Harvest · Champion-Narrative Tier
CIAA champs for the first time since 1969 — the story of the league, and it's for sale.
Audience pools
5
Modeled Y1 return
$45K–$130K
Open brief →
CIAA · NCAA Division II · Athletics · Women's Basketball-led
Winston-Salem State Rams
78
LEVERAGE
Build · Women's-Hoops Window Tier
A 28-win, first-ever CIAA title, Sweet 16 season. Women's hoops is the product; heritage is the moat.
Audience pools
4
Modeled Y1 return
$30K–$90K
Open brief →
CIAA · NCAA Division II · Athletics · Basketball-led
Shaw University Bears
68
LEVERAGE
Repair · Heritage-Option Tier
The mother of Black colleges — a rebuild priced like one.
Audience pools
4
Modeled Y1 return
$15K–$45K
Open brief →