Player brief · MODELED · Livingstone College Blue Bears · CIAA · NCAA Division II

Tykera Lundy

#7 · OF · Softball · Jr. · 5-3 / — · Houston, TX

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RUTS composite

50.8

+2.8 · 4w

TIER 3 · Developmental

PERF

Performance

SOC

Social

Identity

DIA

Diaspora

FAN

Fan Economy

Calibration: this composite is modeled from verified roster inputs — position, class year, hometown market, prior stop and level — not from measured social or performance feeds. It sizes the opportunity and sets the content plan. It is not a scouting grade, and it re-prices the moment live inputs are connected.

Content timeline · Baseball & Softball

The year, keyed to the moments that actually move the market.

Every asset is scheduled against a known beat — openers, rivalry weeks, postseason, evaluation windows, the draft — because attention is not evenly distributed across a calendar year.

Sep – Oct

Offseason

Fall ball

Development window with no competition for the feed.

· Process content — strength + technique
· Hometown chapter in Houston, TX
· Deal book opens for the cycle

1.0×

Feb

Season

Opening weekend

Opening weekend is the annual audience reset.

· Opening weekend package pre-built in 3 outcomes
· Weekly cadence: 2 owned posts + 1 long-form/mo
· Local press hit in Houston

1.5×

Apr – May

Rivalry

Conference series / rivalries

Weekend series compound: three attention spikes, one travel cost.

· Rivalry-week creative for Tykera Lundy
· Opponent-market geo push
· Release one reserved deal against the 1.4× multiplier

1.4×

May – Jun

Postseason

Regionals / CWS / WCWS

The CWS and WCWS are the sport's only true national windows.

· Round-by-round holds
· Travel + venue content
· Reserve inventory released

2.5×

Jul

Draft

MLB Draft

Signing-bonus cycle — earliest real money in the sport.

· Evaluator-facing clip library (OF)
· Measurable + comp framing
· Three pre-built outcome packages

1.9×

Audience pools

Houston hometown

72K

Home market — first-degree family, HS and youth-program network.

Local press, HS alumni channels, hometown business tier

Salisbury, NC campus

44K

Current market — student body, faculty, campus retail.

Department channels, student section, campus partners

CIAA · NCAA Division II conference

118K

Conference footprint — opponent markets compound weekly.

Conference media, opponent-city geo pushes

Softball vertical

38K

Sport-specific media and recruiting audiences.

Vertical media, position-group accounts, film channels

TX diaspora corridor

57K

Home state sits inside a tracked diaspora concentration.

Identity-group media, cultural org partnerships

Deal ladder · modeled Y1 $15,900 base

Hometown local

$2862–$5565

Restaurants, barbershops, fitness, auto — the first-dollar tier

Opens immediately

Campus + collective

$3975–$7950

Campus retail, department partners, collective flow

Season-long

Performance / recovery

$1908–$4770

Training, nutrition, recovery aligned to the body story

Opens at camp

Rivalry + postseason reserve

$3180–$9540

Inventory held for the 1.7–2.2× multiplier weeks

Trigger-based

Identity / diaspora

$1590–$4452

Cultural brands and identity-aligned partners

Year-round

12-month KPI board

KPI	Baseline	Target	Stretch
Owned-channel cadence	ad hoc	2 posts / wk	2 posts / wk + 1 long-form / mo
Cross-platform reach	21.1K	38.0K	67.6K
Active deals	0	2	3
RUTS composite	50.8	56.8	62.8
Rivalry-week lift	1.0×	1.6×	2.2×

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