Player brief · MODELED · Livingstone College Blue Bears · CIAA · NCAA Division II

Laci Mathews

#5 · DS · Volleyball · So. · 5'4" / — · Columbia, SC

Previous: Spring Valley HS

RUTS composite

49.6

-6.1 · 4w

TIER 3 · Developmental

PERF

Performance

SOC

Social

Identity

DIA

Diaspora

FAN

Fan Economy

Calibration: this composite is modeled from verified roster inputs — position, class year, hometown market, prior stop and level — not from measured social or performance feeds. It sizes the opportunity and sets the content plan. It is not a scouting grade, and it re-prices the moment live inputs are connected.

Content timeline · Volleyball

The year, keyed to the moments that actually move the market.

Every asset is scheduled against a known beat — openers, rivalry weeks, postseason, evaluation windows, the draft — because attention is not evenly distributed across a calendar year.

Feb – Apr

Offseason

Spring season

Low-noise build window with real competition footage.

· Process content — strength + technique
· Hometown chapter in Columbia, SC
· Deal book opens for the cycle

1.0×

Aug

Season

Season opener

Fall opener sets the season's attention base.

· Season opener package pre-built in 3 outcomes
· Weekly cadence: 2 owned posts + 1 long-form/mo
· Local press hit in Columbia

1.5×

Oct

Rivalry

Conference rivalry matches

Volleyball over-indexes on student and alumni engagement per event.

· Rivalry-week creative for Laci Mathews
· Opponent-market geo push
· Release one reserved deal against the 1.6× multiplier

1.6×

Dec

Postseason

NCAA tournament / Final Four

Fastest-growing postseason audience in college sport.

· Round-by-round holds
· Travel + venue content
· Reserve inventory released

2.2×

Audience pools

Columbia hometown

51K

Home market — first-degree family, HS and youth-program network.

Local press, HS alumni channels, hometown business tier

Salisbury, NC campus

31K

Current market — student body, faculty, campus retail.

Department channels, student section, campus partners

CIAA · NCAA Division II conference

84K

Conference footprint — opponent markets compound weekly.

Conference media, opponent-city geo pushes

Volleyball vertical

27K

Sport-specific media and recruiting audiences.

Vertical media, position-group accounts, film channels

Deal ladder · modeled Y1 $15,550 base

Hometown local

$2799–$5443

Restaurants, barbershops, fitness, auto — the first-dollar tier

Opens immediately

Campus + collective

$3888–$7775

Campus retail, department partners, collective flow

Season-long

Performance / recovery

$1866–$4665

Training, nutrition, recovery aligned to the body story

Opens at camp

Rivalry + postseason reserve

$3110–$9330

Inventory held for the 1.7–2.2× multiplier weeks

Trigger-based

Identity / diaspora

$1555–$4354

Cultural brands and identity-aligned partners

Year-round

12-month KPI board

KPI	Baseline	Target	Stretch
Owned-channel cadence	ad hoc	2 posts / wk	2 posts / wk + 1 long-form / mo
Cross-platform reach	14.9K	26.9K	47.8K
Active deals	0	2	3
RUTS composite	49.6	55.6	61.6
Rivalry-week lift	1.0×	1.6×	2.2×

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