Player brief · MODELED · Livingstone College Blue Bears · CIAA · NCAA Division II

Kyonna Kelly

#14 · G · Women's Basketball · So. · 5-5 / — · Kinston, NC

Previous: Kinston

RUTS composite

44.2

+1.7 · 4w

TIER 4 · Coverage base

PERF

Performance

SOC

Social

Identity

DIA

Diaspora

FAN

Fan Economy

Calibration: this composite is modeled from verified roster inputs — position, class year, hometown market, prior stop and level — not from measured social or performance feeds. It sizes the opportunity and sets the content plan. It is not a scouting grade, and it re-prices the moment live inputs are connected.

Content timeline · Basketball · MBB / WBB / NBA / WNBA

The year, keyed to the moments that actually move the market.

Every asset is scheduled against a known beat — openers, rivalry weeks, postseason, evaluation windows, the draft — because attention is not evenly distributed across a calendar year.

Jun – Aug

Offseason

Summer runs / pro workouts

Hoops content is year-round; summer owns the personality layer.

· Process content — skill work
· Hometown chapter in Kinston, NC
· Deal book opens for the cycle

1.0×

Nov

Season

Season opener / tipoff

Tipoff resets the attention base for the whole season.

· Season opener / tipoff package pre-built in 3 outcomes
· Weekly cadence: 2 owned posts + 1 long-form/mo
· Local press hit in Kinston

1.7×

Jan – Feb

Rivalry

Conference rivalry games

Rivalry nights carry the highest local ticket + retail correlation.

· Rivalry-week creative for Kyonna Kelly
· Opponent-market geo push
· Release one reserved deal against the 1.8× multiplier

1.8×

Mar

Postseason

Conference + NCAA tournament

March is the largest single-month audience event in college sport.

· Round-by-round holds
· Travel + venue content
· Reserve inventory released

2.6×

Jun

Draft

NBA / WNBA Draft

Draft-night valuation reset.

· Evaluator-facing clip library (G)
· Measurable + comp framing
· Three pre-built outcome packages

2.4×

Audience pools

Kinston hometown

55K

Home market — first-degree family, HS and youth-program network.

Local press, HS alumni channels, hometown business tier

Salisbury, NC campus

34K

Current market — student body, faculty, campus retail.

Department channels, student section, campus partners

CIAA · NCAA Division II conference

90K

Conference footprint — opponent markets compound weekly.

Conference media, opponent-city geo pushes

Women's Basketball vertical

29K

Sport-specific media and recruiting audiences.

Vertical media, position-group accounts, film channels

NC diaspora corridor

44K

Home state sits inside a tracked diaspora concentration.

Identity-group media, cultural org partnerships

Deal ladder · modeled Y1 $13,850 base

Hometown local

$2493–$4848

Restaurants, barbershops, fitness, auto — the first-dollar tier

Opens immediately

Campus + collective

$3463–$6925

Campus retail, department partners, collective flow

Season-long

Performance / recovery

$1662–$4155

Training, nutrition, recovery aligned to the body story

Opens at camp

Rivalry + postseason reserve

$2770–$8310

Inventory held for the 1.7–2.2× multiplier weeks

Trigger-based

Identity / diaspora

$1385–$3878

Cultural brands and identity-aligned partners

Year-round

12-month KPI board

KPI	Baseline	Target	Stretch
Owned-channel cadence	ad hoc	2 posts / wk	2 posts / wk + 1 long-form / mo
Cross-platform reach	16.1K	29.0K	51.6K
Active deals	0	2	3
RUTS composite	44.2	50.2	56.2
Rivalry-week lift	1.0×	1.6×	2.2×

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