Player brief · MODELED · North Carolina A&T Aggies · CAA · NCAA Division I

Malik Brown

#99 · DL · Football · R-Fr · 6'6" / 315 · Chesterfield, Va.

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RUTS composite

41.6

+5.4 · 4w

TIER 4 · Coverage base

PERF

Performance

SOC

Social

Identity

DIA

Diaspora

FAN

Fan Economy

Calibration: this composite is modeled from verified roster inputs — position, class year, hometown market, prior stop and level — not from measured social or performance feeds. It sizes the opportunity and sets the content plan. It is not a scouting grade, and it re-prices the moment live inputs are connected.

Content timeline · Football · College (P4 → JUCO)

The year, keyed to the moments that actually move the market.

Every asset is scheduled against a known beat — openers, rivalry weeks, postseason, evaluation windows, the draft — because attention is not evenly distributed across a calendar year.

Mar – Apr

Offseason

Spring ball + spring game

Roster narratives get set before anyone is watching the games.

· Process content — strength + technique
· Hometown chapter in Chesterfield, Va.
· Deal book opens for the cycle

1.0×

Apr / Dec

Offseason

Portal + signing windows

Stay-or-go is the single most engaged CFB storyline of the era.

· Process content — strength + technique
· Hometown chapter in Chesterfield, Va.
· Deal book opens for the cycle

1.9×

Jul

Preseason

Conference media days

Free national podium with credentialed media in the room.

· Conference media days package pre-built in 3 outcomes
· Weekly cadence: 2 owned posts + 1 long-form/mo
· Local press hit in Chesterfield

1.4×

Wk 0 – 1 · Aug/Sep

Season

Season opener

Largest new-audience influx of the calendar.

· Season opener package pre-built in 3 outcomes
· Weekly cadence: 2 owned posts + 1 long-form/mo
· Local press hit in Chesterfield

2.0×

Nov

Rivalry

Rivalry week

Iron Bowl / The Game / Egg Bowl / Bayou Classic tier games index 2×+ locally.

· Rivalry-week creative for Malik Brown
· Opponent-market geo push
· Release one reserved deal against the 2.2× multiplier

2.2×

Early Dec

Postseason

Conference championship

Trophy weekend converts casual reach into retail intent.

· Round-by-round holds
· Travel + venue content
· Reserve inventory released

2.0×

Dec – Jan

Postseason

Bowl / CFP

Bowl draw carries a ~1.5× engagement multiplier.

· Round-by-round holds
· Travel + venue content
· Reserve inventory released

1.8×

Jan

Evaluation

Senior Bowl / Shrine Bowl

First direct scout-facing week for draft-eligible seniors.

· Evaluator-facing clip library (DL)
· Measurable + comp framing
· Three pre-built outcome packages

1.5×

Late Feb

Evaluation

NFL Combine

Testing week is where Day-2 vs Day-3 perception actually gets set.

· Evaluator-facing clip library (DL)
· Measurable + comp framing
· Three pre-built outcome packages

2.3×

Mar

Evaluation

Pro day

Second and final measurable correction window.

· Evaluator-facing clip library (DL)
· Measurable + comp framing
· Three pre-built outcome packages

1.4×

Late Apr

Draft

NFL Draft

Single highest-value 72 hours in an athlete's public life.

· Evaluator-facing clip library (DL)
· Measurable + comp framing
· Three pre-built outcome packages

3.0×

Audience pools

Chesterfield hometown

36K

Home market — first-degree family, HS and youth-program network.

Local press, HS alumni channels, hometown business tier

Greensboro, NC campus

22K

Current market — student body, faculty, campus retail.

Department channels, student section, campus partners

CAA · NCAA Division I conference

59K

Conference footprint — opponent markets compound weekly.

Conference media, opponent-city geo pushes

Football vertical

19K

Sport-specific media and recruiting audiences.

Vertical media, position-group accounts, film channels

Deal ladder · modeled Y1 $14,450 base

Hometown local

$2601–$5058

Restaurants, barbershops, fitness, auto — the first-dollar tier

Opens immediately

Campus + collective

$3613–$7225

Campus retail, department partners, collective flow

Season-long

Performance / recovery

$1734–$4335

Training, nutrition, recovery aligned to the body story

Opens at camp

Rivalry + postseason reserve

$2890–$8670

Inventory held for the 1.7–2.2× multiplier weeks

Trigger-based

Identity / diaspora

$1445–$4046

Cultural brands and identity-aligned partners

Year-round

12-month KPI board

KPI	Baseline	Target	Stretch
Owned-channel cadence	ad hoc	2 posts / wk	2 posts / wk + 1 long-form / mo
Cross-platform reach	10.6K	19.0K	33.8K
Active deals	0	2	3
RUTS composite	41.6	47.6	53.6
Rivalry-week lift	1.0×	1.6×	2.2×

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