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CFB-G5 · Football · D-I
CFB · Group of 5
Index 1840.00 +1.23%11 conferences64 programs7,680 modeled athletes3.1M engagement volume
Conferences
Horizon League — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| NIU | Northern Illinois University | NCAA D-I FBS · IL | 70.2 | +2.6% |
Horizon League — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
88 / 100
Market output
$1.15T
annual GDP in the footprint
Employer firms
345K
businesses that can buy inventory
Small businesses
1.3M
incl. non-employer firms
Addressable pool
$88.5M
local sponsor $ per year
NIUNCAA D-I FBS · IL · IL$1.15T · 345K firms
Where the budget sits
Banking & insurance$21.0M
Auto & dealer groups$9.3M
Healthcare systems$8.6M
QSR & beverage$7.8M
Retail & commerce$7.8M
Tech & software$7.0M
- · NCAA D-I FBS · IL is the commercial anchor — $1150B of output and 345,009 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (24% of the pool, ~$21,028K a year) — lead the sell there.
- · 1,345,535 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Horizon League carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$52.4M
$29.6M – $92.9M
Market cap
$314.7M
$124.3M – $752.7M
Sponsorship band
$30.1M
$16.6M – $55.7M / yr
Fan economy
$37.2M
620,000 fans · $60/yr
Fan economy split
Gate & live attendance$15.3M
Merchandise & licensed product$12.6M
Digital, content & subscriptions$9.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $88.5M local sponsor pool.
- · 620,000 monetizable fans at $60/yr drive $37.20M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Horizon League's market economy priced through visibility — move the visibility score and the whole stack moves with it.