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NHL · Hockey · Pro
NHL
Index 2760.00 +1.12%2 conferences32 programs736 modeled athletes6.8M engagement volume
All programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| MIN | Minnesota Wild | Saint Paul, MN | 91.7 | -0.3% |
| ANA | Anaheim Ducks | Anaheim, CA | 91.5 | -2.1% |
| BUF | Buffalo Sabres | Buffalo, NY | 91.4 | +1.2% |
| PHI | Philadelphia Flyers | Philadelphia, PA | 91.4 | -0.7% |
| CHI | Chicago Blackhawks | Chicago, IL | 91.2 | -1.8% |
| WSH | Washington Capitals | Washington, DC | 91.2 | +1.9% |
| WPG | Winnipeg Jets | Winnipeg, MB | 91.1 | -2.4% |
| UTA | Utah Mammoth | Salt Lake City, UT | 90.8 | -3.5% |
| CAR | Carolina Hurricanes | Raleigh, NC | 90.8 | +1.2% |
| CGY | Calgary Flames | Calgary, AB | 90.6 | -2.2% |
| COL | Colorado Avalanche | Denver, CO | 90.6 | -3.5% |
| OTT | Ottawa Senators | Ottawa, ON | 90.6 | +0.9% |
| NJD | New Jersey Devils | Newark, NJ | 90.6 | -3.0% |
| STL | St. Louis Blues | St. Louis, MO | 90.4 | +0.7% |
| BOS | Boston Bruins | Boston, MA | 90.4 | +3.5% |
| PIT | Pittsburgh Penguins | Pittsburgh, PA | 90.3 | -3.7% |
| DAL | Dallas Stars | Dallas, TX | 90.2 | -1.0% |
| MTL | Montreal Canadiens | Montreal, QC | 90.2 | -1.6% |
| EDM | Edmonton Oilers | Edmonton, AB | 90.1 | -3.4% |
| SJS | San Jose Sharks | San Jose, CA | 89.7 | -1.6% |
| LAK | Los Angeles Kings | Los Angeles, CA | 89.5 | +0.6% |
| NYI | New York Islanders | Elmont, NY | 89.2 | -1.3% |
| CBJ | Columbus Blue Jackets | Columbus, OH | 89.1 | -1.2% |
| DET | Detroit Red Wings | Detroit, MI | 89.0 | -1.6% |
| TOR | Toronto Maple Leafs | Toronto, ON | 89.0 | -4.0% |
| TBL | Tampa Bay Lightning | Tampa, FL | 88.8 | -0.2% |
| VGK | Vegas Golden Knights | Las Vegas, NV | 88.7 | -4.0% |
| NSH | Nashville Predators | Nashville, TN | 88.7 | +1.5% |
| FLA | Florida Panthers | Sunrise, FL | 88.7 | +1.5% |
| NYR | New York Rangers | New York, NY | 88.7 | -1.0% |
| SEA | Seattle Kraken | Seattle, WA | 88.6 | +1.8% |
| VAN | Vancouver Canucks | Vancouver, BC | 88.2 | -2.2% |
NHL — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$13.73T
annual GDP in the footprint
Employer firms
4.5M
businesses that can buy inventory
Small businesses
17.5M
incl. non-employer firms
Addressable pool
$1057.2M
local sponsor $ per year
MINSaint Paul, MN · MN$500B · 163K firms
ANAAnaheim, CA · CA metro$328B · 98K firms
CHIChicago, IL · IL metro$897B · 269K firms
UTASalt Lake City, UT · UT metro$171B · 73K firms
COLDenver, CO · CO metro$333B · 115K firms
STLSt. Louis, MO · MO metro$160B · 59K firms
DALDallas, TX · TX metro$702B · 224K firms
SJSSan Jose, CA · CA metro$574B · 172K firms
LAKLos Angeles, CA · CA metro$1.27T · 381K firms
VGKLas Vegas, NV · NV metro$169B · 65K firms
NSHNashville, TN · TN metro$172B · 60K firms
SEASeattle, WA · WA metro$515B · 150K firms
BUFBuffalo, NY · NY metro$138B · 38K firms
PHIPhiladelphia, PA · PA metro$535B · 181K firms
CARRaleigh, NC · NC metro$116B · 42K firms
NJDNewark, NJ · NJ metro$108B · 39K firms
BOSBoston, MA · MA metro$507B · 141K firms
PITPittsburgh, PA · PA metro$192B · 65K firms
NYIElmont, NY · NY$2.30T · 640K firms
CBJColumbus, OH · OH metro$151B · 53K firms
DETDetroit, MI · MI metro$331B · 127K firms
TBLTampa, FL · FL metro$204B · 94K firms
FLASunrise, FL · FL$1.70T · 787K firms
NYRNew York, NY · NY metro$1.66T · 461K firms
Where the budget sits
Banking & insurance$180.0M
Healthcare systems$126.2M
Auto & dealer groups$118.8M
Tech & software$107.3M
Retail & commerce$95.3M
QSR & beverage$90.0M
- · Elmont, NY is the commercial anchor — $2300B of output and 639,907 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (17% of the pool, ~$180,026K a year) — lead the sell there.
- · 17,540,222 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why NHL carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
11× · vis 100.0
Annual earning potential
$531.0M
$297.8M – $951.0M
Market cap
$5.84B
$2.29B – $14.12B
Sponsorship band
$359.7M
$197.8M – $665.4M / yr
Fan economy
$285.6M
1,360,000 fans · $210/yr
Fan economy split
Gate & live attendance$117.1M
Merchandise & licensed product$97.1M
Digital, content & subscriptions$71.4M
- · Visibility 100.0 converts to a 25.2% capture rate against a $1057.2M local sponsor pool.
- · 1,360,000 monetizable fans at $210/yr drive $285.60M of fan-economy revenue.
- · Capitalized at a 11x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is NHL's market economy priced through visibility — move the visibility score and the whole stack moves with it.