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VB-D1 · Volleyball · D-I
Volleyball · Division I
Index 1720.00 -2.46%32 conferences348 programs5,917 modeled athletes1.6M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference15 · 88.9Pac-12 Conference8 · 83.2Mid-American Conference11 · 70.6Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League9 · 61.0Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference10 · 57.0BIG EAST Conference11 · 56.8Big Sky Conference11 · 56.5Coastal Athletic Association11 · 56.3Southland Conference12 · 56.1Big West Conference12 · 55.9Southern Conference10 · 55.8Mid-Eastern Athletic Conf.8 · 55.8The Summit League8 · 55.6Horizon League11 · 55.2Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference6 · 54.8Metro Conference12 · 54.7West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference8 · 53.4Atlantic Sun Conference8 · 53.3Northeast Conference8 · 51.3
Big 12 Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| ASU | Arizona State University | NCAA D-I FBS · AZ | 92.6 | -0.7% |
| WVU | West Virginia University | NCAA D-I FBS · WV | 92.1 | +0.4% |
| UCF | University of Central Florida | NCAA D-I FBS · FL | 89.9 | +3.1% |
| UK | University of Kansas | NCAA D-I FBS · KS | 89.9 | -3.8% |
| UU | University of Utah | NCAA D-I FBS · UT | 89.9 | +0.9% |
| UA | University of Arizona | NCAA D-I FBS · AZ | 89.2 | -1.3% |
| BU | Baylor University | NCAA D-I FBS · TX | 89.1 | +3.4% |
| TCU | Texas Christian University | NCAA D-I FBS · TX | 89.0 | +3.6% |
| UC | University of Cincinnati | NCAA D-I FBS · OH | 88.8 | -1.4% |
| BYU | Brigham Young University | NCAA D-I FBS · UT | 88.7 | +3.0% |
| ISU | Iowa State University | NCAA D-I FBS · IA | 88.3 | +2.5% |
| TTU | Texas Tech University | NCAA D-I FBS · TX | 86.9 | -2.6% |
| KSU | Kansas State University | NCAA D-I FBS · KS | 86.8 | -0.3% |
| UCB | University of Colorado Boulder | NCAA D-I FBS · CO | 86.0 | -3.9% |
| UH | University of Houston | NCAA D-I FBS · TX | 86.0 | +0.2% |
Big 12 Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$7.88T
annual GDP in the footprint
Employer firms
2.9M
businesses that can buy inventory
Small businesses
11.2M
incl. non-employer firms
Addressable pool
$606.4M
local sponsor $ per year
ASUNCAA D-I FBS · AZ · AZ$545B · 208K firms
WVUNCAA D-I FBS · WV · VA$720B · 240K firms
UCFNCAA D-I FBS · FL · FL$1.70T · 787K firms
UKNCAA D-I FBS · KS · KS$230B · 75K firms
UUNCAA D-I FBS · UT · UT$275B · 118K firms
TCUNCAA D-I FBS · TX · TX$2.70T · 860K firms
UCNCAA D-I FBS · OH · OH$890B · 311K firms
ISUNCAA D-I FBS · IA · IA$260B · 82K firms
UCBNCAA D-I FBS · CO · CO$555B · 192K firms
Where the budget sits
Banking & insurance$85.9M
Healthcare systems$69.0M
Auto & dealer groups$68.7M
Tech & software$61.4M
Retail & commerce$56.1M
QSR & beverage$54.8M
- · NCAA D-I FBS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$85,920K a year) — lead the sell there.
- · 11,198,144 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big 12 Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$217.8M
$120.2M – $400.8M
Market cap
$1.31B
$504.8M – $3.25B
Sponsorship band
$206.3M
$113.5M – $381.6M / yr
Fan economy
$19.2M
320,000 fans · $60/yr
Fan economy split
Gate & live attendance$7.9M
Merchandise & licensed product$6.5M
Digital, content & subscriptions$4.8M
- · Visibility 100.0 converts to a 25.2% capture rate against a $606.4M local sponsor pool.
- · 320,000 monetizable fans at $60/yr drive $19.20M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big 12 Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.