← League index
WBB-D3 · Basketball (W) · D-III
WBB · Division III
Index 440.00 -3.64%45 conferences416 programs6,240 modeled athletes0.1M engagement volume
Conferences
Presidents' Athletic Conference13 · 36.0New England Small College Athletic Conference11 · 35.8Southern California Intercollegiate Athletic Conf.10 · 35.8Minnesota Intercollegiate Athletic Conference12 · 35.2College Conference of Illinois & Wisconsin9 · 35.2Midwest Conference10 · 35.1Little East Conference9 · 35.1American Rivers Conference8 · 35.1Conference of New England11 · 35.0Massachusetts State Collegiate Athletic Conference7 · 35.0American Southwest Conference6 · 35.0Northern Athletics Collegiate Conference13 · 34.8Michigan Intercollegiate Athletic Association9 · 34.8Southern Athletic Association9 · 34.8Northwest Conference9 · 34.8Wisconsin Intercollegiate Athletic Conference8 · 34.8University Athletic Association8 · 34.7Middle Atlantic Conferences1 · 34.7Landmark Conference10 · 34.6Middle Atlantic Conference Freedom9 · 34.5Ohio Athletic Conference9 · 34.5Centennial Conference11 · 34.4Southern Collegiate Athletic Conference10 · 34.4Heartland Collegiate Athletic Conference10 · 34.4New Jersey Athletic Conference10 · 34.4USA South Athletic Conference10 · 34.4Upper Midwest Athletic Conference7 · 34.4Empire 812 · 34.3Old Dominion Athletic Conf.12 · 34.3St. Louis Intercollegiate Athletic Conference9 · 34.3North Coast Athletic Conference8 · 34.3Liberty League10 · 34.2Middle Atlantic Conference Commonwealth8 · 34.1Allegheny Mountain Collegiate Conference8 · 34.1United East Conference14 · 34.0Great Northeast Athletic Conference13 · 34.0New England Women's and Men's Athletic Conference12 · 34.0State University of New York Athletic Conference11 · 34.0Independent1 · 34.0Collegiate Conference of the South7 · 33.9Skyline Conference11 · 33.8City University of New York Athletic Conference8 · 33.6Atlantic East Conference6 · 33.5North Atlantic Conference9 · 33.4Coast-To-Coast Athletic Conference8 · 33.4
American Southwest Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| HPU | Howard Payne University | NCAA D-III · TX | 36.3 | -0.6% |
| HSU | Hardin-Simmons University | NCAA D-III · TX | 36.2 | +1.6% |
| UMHB | University of Mary Hardin-Baylor | NCAA D-III · TX | 34.6 | -1.1% |
| ETBU | East Texas Baptist University | NCAA D-III · TX | 34.4 | +2.9% |
| SU | Schreiner University | NCAA D-III · TX | 34.4 | +2.5% |
| MU | McMurry University | NCAA D-III · TX | 34.0 | +1.0% |
American Southwest Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
88 / 100
Market output
$2.70T
annual GDP in the footprint
Employer firms
860K
businesses that can buy inventory
Small businesses
3.4M
incl. non-employer firms
Addressable pool
$207.9M
local sponsor $ per year
ETBUNCAA D-III · TX · TX$2.70T · 860K firms
Where the budget sits
Energy & utilities$30.3M
Banking & insurance$27.0M
Healthcare systems$23.8M
Auto & dealer groups$21.6M
Tech & software$19.5M
QSR & beverage$18.0M
- · NCAA D-III · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Energy & utilities holds the largest slice of local budget here (15% of the pool, ~$30,292K a year) — lead the sell there.
- · 3,354,207 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why American Southwest Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$71.8M
$39.5M – $132.6M
Market cap
$430.8M
$166.0M – $1.07B
Sponsorship band
$70.7M
$38.9M – $130.8M / yr
Fan economy
$1.8M
30,000 fans · $60/yr
Fan economy split
Gate & live attendance$738K
Merchandise & licensed product$612K
Digital, content & subscriptions$450K
- · Visibility 100.0 converts to a 25.2% capture rate against a $207.9M local sponsor pool.
- · 30,000 monetizable fans at $60/yr drive $1.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is American Southwest Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.