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CFB-D3 · Football · D-III
CFB · Division III
Index 600.00 +0.83%41 conferences243 programs26,730 modeled athletes0.4M engagement volume
Conferences
Southern California Intercollegiate Athletic Conf.8 · 36.4Presidents' Athletic Conference11 · 36.2New England Small College Athletic Conference10 · 36.1Southern Collegiate Athletic Conference4 · 35.9Northern Athletics Collegiate Conference8 · 35.7Landmark Conference6 · 35.5Little East Conference4 · 35.5Empire 85 · 35.4United East Conference2 · 35.3Minnesota Intercollegiate Athletic Conference10 · 35.2College Conference of Illinois & Wisconsin9 · 35.2Southern Athletic Association7 · 35.2Middle Atlantic Conference Commonwealth5 · 35.2Conference of New England5 · 35.2Middle Atlantic Conference Freedom5 · 35.2Midwest Conference10 · 35.1American Rivers Conference8 · 35.1Heartland Collegiate Athletic Conference7 · 35.1Liberty League5 · 35.1New England Women's and Men's Athletic Conference5 · 35.1Michigan Intercollegiate Athletic Association8 · 35.0American Southwest Conference6 · 35.0USA South Athletic Conference5 · 35.0Coast-To-Coast Athletic Conference2 · 35.0Northwest Conference8 · 34.9University Athletic Association5 · 34.9State University of New York Athletic Conference4 · 34.9Wisconsin Intercollegiate Athletic Conference8 · 34.8Massachusetts State Collegiate Athletic Conference6 · 34.8Upper Midwest Athletic Conference4 · 34.7Centennial Conference7 · 34.6Ohio Athletic Conference9 · 34.5New Jersey Athletic Conference5 · 34.5Old Dominion Athletic Conf.8 · 34.4St. Louis Intercollegiate Athletic Conference4 · 34.4Great Northeast Athletic Conference3 · 34.4Collegiate Conference of the South3 · 34.3North Coast Athletic Conference9 · 34.2North Atlantic Conference2 · 34.1Allegheny Mountain Collegiate Conference1 · 33.7Skyline Conference2 · 32.5
American Southwest Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| HPU | Howard Payne University | NCAA D-III · TX | 36.3 | -0.6% |
| HSU | Hardin-Simmons University | NCAA D-III · TX | 36.2 | +1.6% |
| UMHB | University of Mary Hardin-Baylor | NCAA D-III · TX | 34.6 | -1.1% |
| ETBU | East Texas Baptist University | NCAA D-III · TX | 34.4 | +2.9% |
| SU | Schreiner University | NCAA D-III · TX | 34.4 | +2.5% |
| MU | McMurry University | NCAA D-III · TX | 34.0 | +1.0% |
American Southwest Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
88 / 100
Market output
$2.70T
annual GDP in the footprint
Employer firms
860K
businesses that can buy inventory
Small businesses
3.4M
incl. non-employer firms
Addressable pool
$207.9M
local sponsor $ per year
ETBUNCAA D-III · TX · TX$2.70T · 860K firms
Where the budget sits
Energy & utilities$30.3M
Banking & insurance$27.0M
Healthcare systems$23.8M
Auto & dealer groups$21.6M
Tech & software$19.5M
QSR & beverage$18.0M
- · NCAA D-III · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Energy & utilities holds the largest slice of local budget here (15% of the pool, ~$30,292K a year) — lead the sell there.
- · 3,354,207 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why American Southwest Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$73.5M
$40.5M – $135.4M
Market cap
$440.8M
$170.1M – $1.10B
Sponsorship band
$70.7M
$38.9M – $130.8M / yr
Fan economy
$4.6M
76,000 fans · $60/yr
Fan economy split
Gate & live attendance$1.9M
Merchandise & licensed product$1.6M
Digital, content & subscriptions$1.1M
- · Visibility 100.0 converts to a 25.2% capture rate against a $207.9M local sponsor pool.
- · 76,000 monetizable fans at $60/yr drive $4.56M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is American Southwest Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.