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CFB-P4 · Football · D-I
CFB · Power 4
Index 3280.00 +2.39%5 conferences74 programs8,880 modeled athletes12.4M engagement volume
Conferences
Big 12 Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| ASU | Arizona State University | NCAA D-I FBS · AZ | 92.6 | -0.7% |
| WVU | West Virginia University | NCAA D-I FBS · WV | 92.1 | +0.4% |
| UCF | University of Central Florida | NCAA D-I FBS · FL | 89.9 | +3.1% |
| UK | University of Kansas | NCAA D-I FBS · KS | 89.9 | -3.8% |
| UU | University of Utah | NCAA D-I FBS · UT | 89.9 | +0.9% |
| UA | University of Arizona | NCAA D-I FBS · AZ | 89.2 | -1.3% |
| BU | Baylor University | NCAA D-I FBS · TX | 89.1 | +3.4% |
| TCU | Texas Christian University | NCAA D-I FBS · TX | 89.0 | +3.6% |
| UC | University of Cincinnati | NCAA D-I FBS · OH | 88.8 | -1.4% |
| BYU | Brigham Young University | NCAA D-I FBS · UT | 88.7 | +3.0% |
| ISU | Iowa State University | NCAA D-I FBS · IA | 88.3 | +2.5% |
| OSU | Oklahoma State University | NCAA D-I FBS · OK | 88.2 | +3.3% |
| TTU | Texas Tech University | NCAA D-I FBS · TX | 86.9 | -2.6% |
| KSU | Kansas State University | NCAA D-I FBS · KS | 86.8 | -0.3% |
| UCB | University of Colorado Boulder | NCAA D-I FBS · CO | 86.0 | -3.9% |
| UH | University of Houston | NCAA D-I FBS · TX | 86.0 | +0.2% |
Big 12 Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$8.14T
annual GDP in the footprint
Employer firms
3.0M
businesses that can buy inventory
Small businesses
11.6M
incl. non-employer firms
Addressable pool
$626.8M
local sponsor $ per year
ASUNCAA D-I FBS · AZ · AZ$545B · 208K firms
WVUNCAA D-I FBS · WV · VA$720B · 240K firms
UCFNCAA D-I FBS · FL · FL$1.70T · 787K firms
UKNCAA D-I FBS · KS · KS$230B · 75K firms
UUNCAA D-I FBS · UT · UT$275B · 118K firms
TCUNCAA D-I FBS · TX · TX$2.70T · 860K firms
UCNCAA D-I FBS · OH · OH$890B · 311K firms
ISUNCAA D-I FBS · IA · IA$260B · 82K firms
OSUNCAA D-I FBS · OK · OK$265B · 107K firms
UCBNCAA D-I FBS · CO · CO$555B · 192K firms
Where the budget sits
Banking & insurance$88.1M
Auto & dealer groups$70.5M
Healthcare systems$70.2M
Tech & software$62.0M
Retail & commerce$57.6M
QSR & beverage$56.5M
- · NCAA D-I FBS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$88,144K a year) — lead the sell there.
- · 11,616,610 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big 12 Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$302.5M
$169.4M – $543.3M
Market cap
$1.82B
$711.3M – $4.40B
Sponsorship band
$213.2M
$117.3M – $394.5M / yr
Fan economy
$148.8M
2,480,000 fans · $60/yr
Fan economy split
Gate & live attendance$61.0M
Merchandise & licensed product$50.6M
Digital, content & subscriptions$37.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $626.8M local sponsor pool.
- · 2,480,000 monetizable fans at $60/yr drive $148.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big 12 Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.