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CFB-P4 · Football · D-I
CFB · Power 4
Index 3280.00 +2.39%5 conferences74 programs8,880 modeled athletes12.4M engagement volume
Conferences
Big Ten Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| PSU | Pennsylvania State University | NCAA D-I FBS · PA | 94.6 | +0.4% |
| UI | University of Iowa | NCAA D-I FBS · IA | 91.6 | -2.2% |
| MSU | Michigan State University | NCAA D-I FBS · MI | 91.6 | +1.6% |
| UM | University of Michigan | NCAA D-I FBS · MI | 90.6 | +0.4% |
| RSUN | Rutgers, The State University of New Jersey, New Brunswick | NCAA D-I FBS · NJ | 90.1 | +0.1% |
| UMTC | University of Minnesota, Twin Cities | NCAA D-I FBS · MN | 89.9 | +2.1% |
| OSU | The Ohio State University | NCAA D-I FBS · OH | 89.9 | -4.2% |
| NU | Northwestern University | NCAA D-I FBS · IL | 89.6 | +1.5% |
| UWM | University of Wisconsin-Madison | NCAA D-I FBS · WI | 89.2 | +2.3% |
| IUB | Indiana University, Bloomington | NCAA D-I FBS · IN | 88.7 | +0.9% |
| USC | University of Southern California | NCAA D-I FBS · CA | 88.7 | -0.6% |
| UCLA | University of California, Los Angeles | NCAA D-I FBS · CA | 88.4 | +2.7% |
| UMCP | University of Maryland, College Park | NCAA D-I FBS · MD | 88.4 | -3.9% |
| UW | University of Washington | NCAA D-I FBS · WA | 88.4 | -3.5% |
| UNL | University of Nebraska-Lincoln | NCAA D-I FBS · NE | 88.3 | +0.8% |
| UO | University of Oregon | NCAA D-I FBS · OR | 88.2 | +0.8% |
| PU | Purdue University | NCAA D-I FBS · IN | 87.5 | -2.9% |
| UIUC | University of Illinois Urbana-Champaign | NCAA D-I FBS · IL | 86.9 | -1.3% |
Big Ten Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$11.42T
annual GDP in the footprint
Employer firms
3.7M
businesses that can buy inventory
Small businesses
14.5M
incl. non-employer firms
Addressable pool
$879.3M
local sponsor $ per year
PSUNCAA D-I FBS · PA · PA$1.01T · 342K firms
UINCAA D-I FBS · IA · IA$260B · 82K firms
MSUNCAA D-I FBS · MI · MI$690B · 265K firms
RSUNNCAA D-I FBS · NJ · NJ$830B · 298K firms
UMTCNCAA D-I FBS · MN · MN$500B · 163K firms
OSUNCAA D-I FBS · OH · OH$890B · 311K firms
UWMNCAA D-I FBS · WI · WI$450B · 156K firms
IUBNCAA D-I FBS · IN · IN$500B · 167K firms
USCNCAA D-I FBS · CA · CA$4.10T · 1.2M firms
UMCPNCAA D-I FBS · MD · MD$545B · 177K firms
UNLNCAA D-I FBS · NE · NE$175B · 55K firms
UONCAA D-I FBS · OR · OR$320B · 133K firms
UIUCNCAA D-I FBS · IL · IL$1.15T · 345K firms
Where the budget sits
Banking & insurance$134.8M
Auto & dealer groups$116.4M
Healthcare systems$108.6M
Retail & commerce$82.1M
Tech & software$81.9M
QSR & beverage$77.3M
- · NCAA D-I FBS · CA is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (15% of the pool, ~$134,766K a year) — lead the sell there.
- · 14,517,475 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big Ten Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$388.4M
$216.6M – $702.2M
Market cap
$2.33B
$909.8M – $5.69B
Sponsorship band
$299.2M
$164.5M – $553.4M / yr
Fan economy
$148.8M
2,480,000 fans · $60/yr
Fan economy split
Gate & live attendance$61.0M
Merchandise & licensed product$50.6M
Digital, content & subscriptions$37.2M
- · Visibility 100.0 converts to a 25.2% capture rate against a $879.3M local sponsor pool.
- · 2,480,000 monetizable fans at $60/yr drive $148.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big Ten Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.