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MLS · Soccer · Pro
MLS
Index 2320.00 -2.37%2 conferences30 programs900 modeled athletes5.4M engagement volume
All programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| SKC | Sporting Kansas City | Kansas City, KS | 70.4 | +0.2% |
| DC | D.C. United | Washington, DC | 70.3 | +0.6% |
| MIN | Minnesota United FC | Saint Paul, MN | 69.6 | -1.4% |
| CLB | Columbus Crew | Columbus, OH | 69.4 | -2.1% |
| VAN | Vancouver Whitecaps FC | Vancouver, BC | 69.0 | +0.7% |
| COL | Colorado Rapids | Commerce City, CO | 68.9 | +0.2% |
| POR | Portland Timbers | Portland, OR | 68.9 | -1.0% |
| SJ | San Jose Earthquakes | San Jose, CA | 68.8 | +4.1% |
| MTL | CF Montréal | Montreal, QC | 68.8 | -3.8% |
| SD | San Diego FC | San Diego, CA | 68.5 | +1.4% |
| HOU | Houston Dynamo FC | Houston, TX | 68.4 | +3.1% |
| SEA | Seattle Sounders FC | Seattle, WA | 68.3 | +2.4% |
| MIA | Inter Miami CF | Fort Lauderdale, FL | 68.3 | +2.7% |
| LAFC | Los Angeles FC | Los Angeles, CA | 68.1 | -2.3% |
| NYC | New York City FC | New York, NY | 68.1 | +1.8% |
| ATL | Atlanta United FC | Atlanta, GA | 68.0 | +1.7% |
| TOR | Toronto FC | Toronto, ON | 67.9 | +4.0% |
| CIN | FC Cincinnati | Cincinnati, OH | 67.6 | -2.7% |
| PHI | Philadelphia Union | Chester, PA | 67.5 | -3.4% |
| NE | New England Revolution | Foxborough, MA | 67.4 | +2.4% |
| CHI | Chicago Fire FC | Chicago, IL | 67.3 | +2.0% |
| NSH | Nashville SC | Nashville, TN | 67.3 | -2.2% |
| STL | St. Louis City SC | St. Louis, MO | 67.2 | +0.4% |
| ORL | Orlando City SC | Orlando, FL | 67.2 | -3.9% |
| LAG | LA Galaxy | Carson, CA | 67.1 | +1.0% |
| DAL | FC Dallas | Frisco, TX | 67.0 | +3.6% |
| RBNY | New York Red Bulls | Harrison, NJ | 66.9 | -0.6% |
| AUS | Austin FC | Austin, TX | 66.7 | -0.6% |
| RSL | Real Salt Lake | Sandy, UT | 66.7 | -1.5% |
| CLT | Charlotte FC | Charlotte, NC | 66.7 | -3.5% |
MLS — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$14.34T
annual GDP in the footprint
Employer firms
4.7M
businesses that can buy inventory
Small businesses
18.5M
incl. non-employer firms
Addressable pool
$1104.4M
local sponsor $ per year
SKCKansas City, KS · MO metro$156B · 57K firms
MINSaint Paul, MN · MN$500B · 163K firms
COLCommerce City, CO · CO$555B · 192K firms
PORPortland, OR · OR metro$198B · 82K firms
SJSan Jose, CA · CA metro$574B · 172K firms
SDSan Diego, CA · CA metro$328B · 98K firms
HOUHouston, TX · TX metro$648B · 206K firms
SEASeattle, WA · WA metro$515B · 150K firms
LAFCLos Angeles, CA · CA metro$1.27T · 381K firms
STLSt. Louis, MO · MO metro$160B · 59K firms
DALFrisco, TX · TX metro$81B · 26K firms
AUSAustin, TX · TX metro$297B · 95K firms
CLBColumbus, OH · OH metro$151B · 53K firms
MIAFort Lauderdale, FL · FL$1.70T · 787K firms
NYCNew York, NY · NY metro$1.66T · 461K firms
ATLAtlanta, GA · GA metro$564B · 207K firms
CINCincinnati, OH · OH metro$151B · 53K firms
PHIChester, PA · PA$1.01T · 342K firms
NEFoxborough, MA · MA metro$39B · 11K firms
CHIChicago, IL · IL metro$897B · 269K firms
NSHNashville, TN · TN metro$172B · 60K firms
ORLOrlando, FL · FL metro$204B · 94K firms
RBNYHarrison, NJ · NY$2.30T · 640K firms
CLTCharlotte, NC · NC metro$216B · 79K firms
Where the budget sits
Banking & insurance$179.2M
Healthcare systems$132.3M
Auto & dealer groups$118.5M
Tech & software$115.0M
Retail & commerce$101.9M
QSR & beverage$95.5M
- · Harrison, NJ is the commercial anchor — $2300B of output and 639,907 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$179,156K a year) — lead the sell there.
- · 18,477,802 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why MLS carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
11× · vis 100.0
Annual earning potential
$460.0M
$255.8M – $835.5M
Market cap
$5.06B
$1.97B – $12.41B
Sponsorship band
$375.7M
$206.7M – $695.1M / yr
Fan economy
$140.4M
1,080,000 fans · $130/yr
Fan economy split
Gate & live attendance$57.6M
Merchandise & licensed product$47.7M
Digital, content & subscriptions$35.1M
- · Visibility 100.0 converts to a 25.2% capture rate against a $1104.4M local sponsor pool.
- · 1,080,000 monetizable fans at $130/yr drive $140.40M of fan-economy revenue.
- · Capitalized at a 11x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is MLS's market economy priced through visibility — move the visibility score and the whole stack moves with it.