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NBA · Basketball (M) · Pro
NBA
Index 3840.00 +0.29%2 conferences30 programs450 modeled athletes18.9M engagement volume
Eastern Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| CHA | Charlotte Hornets | Charlotte, NC | 91.9 | +3.6% |
| CHI | Chicago Bulls | Chicago, IL | 91.7 | -1.7% |
| CLE | Cleveland Cavaliers | Cleveland, OH | 91.3 | -3.2% |
| PHI | Philadelphia 76ers | Philadelphia, PA | 90.7 | +0.1% |
| BKN | Brooklyn Nets | Brooklyn, NY | 90.6 | +0.0% |
| ATL | Atlanta Hawks | Atlanta, GA | 90.5 | +2.4% |
| NYK | New York Knicks | New York, NY | 90.4 | +1.6% |
| IND | Indiana Pacers | Indianapolis, IN | 89.7 | -4.1% |
| TOR | Toronto Raptors | Toronto, ON | 89.6 | +0.5% |
| MIL | Milwaukee Bucks | Milwaukee, WI | 89.5 | +3.5% |
| BOS | Boston Celtics | Boston, MA | 89.2 | +0.9% |
| DET | Detroit Pistons | Detroit, MI | 89.0 | +3.6% |
| ORL | Orlando Magic | Orlando, FL | 89.0 | +2.3% |
| MIA | Miami Heat | Miami, FL | 88.7 | +1.0% |
| WAS | Washington Wizards | Washington, DC | 88.5 | +2.4% |
Eastern Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$6.24T
annual GDP in the footprint
Employer firms
2.0M
businesses that can buy inventory
Small businesses
7.9M
incl. non-employer firms
Addressable pool
$480.7M
local sponsor $ per year
CHACharlotte, NC · NC metro$216B · 79K firms
CHIChicago, IL · IL metro$897B · 269K firms
CLECleveland, OH · OH metro$169B · 59K firms
PHIPhiladelphia, PA · PA metro$535B · 181K firms
BKNBrooklyn, NY · NY metro$460B · 128K firms
ATLAtlanta, GA · GA metro$564B · 207K firms
NYKNew York, NY · NY metro$1.66T · 461K firms
INDIndianapolis, IN · IN metro$165B · 55K firms
MILMilwaukee, WI · WI metro$131B · 45K firms
BOSBoston, MA · MA metro$507B · 141K firms
DETDetroit, MI · MI metro$331B · 127K firms
ORLOrlando, FL · FL metro$204B · 94K firms
MIAMiami, FL · FL metro$408B · 189K firms
Where the budget sits
Banking & insurance$88.3M
Auto & dealer groups$61.9M
Healthcare systems$57.1M
Retail & commerce$43.7M
QSR & beverage$41.1M
Tech & software$39.0M
- · New York, NY is the commercial anchor — $1656B of output and 460,733 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (18% of the pool, ~$88,263K a year) — lead the sell there.
- · 7,937,911 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Eastern Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
11× · vis 100.0
Annual earning potential
$707.9M
$407.5M – $1.21B
Market cap
$7.79B
$3.14B – $17.96B
Sponsorship band
$163.5M
$90.0M – $302.6M / yr
Fan economy
$907.2M
3,780,000 fans · $240/yr
Fan economy split
Gate & live attendance$372.0M
Merchandise & licensed product$308.4M
Digital, content & subscriptions$226.8M
- · Visibility 100.0 converts to a 25.2% capture rate against a $480.7M local sponsor pool.
- · 3,780,000 monetizable fans at $240/yr drive $907.20M of fan-economy revenue.
- · Capitalized at a 11x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Eastern Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.