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NBA · Basketball (M) · Pro
NBA
Index 3840.00 +0.29%2 conferences30 programs450 modeled athletes18.9M engagement volume
All programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| CHA | Charlotte Hornets | Charlotte, NC | 91.9 | +3.6% |
| CHI | Chicago Bulls | Chicago, IL | 91.7 | -1.7% |
| CLE | Cleveland Cavaliers | Cleveland, OH | 91.3 | -3.2% |
| OKC | Oklahoma City Thunder | Oklahoma City, OK | 91.3 | +3.6% |
| PHI | Philadelphia 76ers | Philadelphia, PA | 90.7 | +0.1% |
| SAC | Sacramento Kings | Sacramento, CA | 90.7 | -2.9% |
| BKN | Brooklyn Nets | Brooklyn, NY | 90.6 | +0.0% |
| ATL | Atlanta Hawks | Atlanta, GA | 90.5 | +2.4% |
| HOU | Houston Rockets | Houston, TX | 90.5 | +2.3% |
| NYK | New York Knicks | New York, NY | 90.4 | +1.6% |
| MEM | Memphis Grizzlies | Memphis, TN | 90.2 | -3.4% |
| MIN | Minnesota Timberwolves | Minneapolis, MN | 90.1 | -0.2% |
| DEN | Denver Nuggets | Denver, CO | 90.0 | +2.9% |
| UTA | Utah Jazz | Salt Lake City, UT | 90.0 | +3.0% |
| LAL | Los Angeles Lakers | Los Angeles, CA | 89.8 | +0.5% |
| IND | Indiana Pacers | Indianapolis, IN | 89.7 | -4.1% |
| TOR | Toronto Raptors | Toronto, ON | 89.6 | +0.5% |
| MIL | Milwaukee Bucks | Milwaukee, WI | 89.5 | +3.5% |
| POR | Portland Trail Blazers | Portland, OR | 89.5 | +1.0% |
| NOP | New Orleans Pelicans | New Orleans, LA | 89.4 | -0.4% |
| BOS | Boston Celtics | Boston, MA | 89.2 | +0.9% |
| DET | Detroit Pistons | Detroit, MI | 89.0 | +3.6% |
| ORL | Orlando Magic | Orlando, FL | 89.0 | +2.3% |
| MIA | Miami Heat | Miami, FL | 88.7 | +1.0% |
| GSW | Golden State Warriors | San Francisco, CA | 88.6 | -0.8% |
| PHX | Phoenix Suns | Phoenix, AZ | 88.6 | -3.6% |
| WAS | Washington Wizards | Washington, DC | 88.5 | +2.4% |
| LAC | LA Clippers | Los Angeles, CA | 88.3 | +2.4% |
| DAL | Dallas Mavericks | Dallas, TX | 88.3 | +0.9% |
| SAS | San Antonio Spurs | San Antonio, TX | 88.0 | -0.9% |
NBA — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$11.63T
annual GDP in the footprint
Employer firms
3.8M
businesses that can buy inventory
Small businesses
14.8M
incl. non-employer firms
Addressable pool
$895.9M
local sponsor $ per year
CHACharlotte, NC · NC metro$216B · 79K firms
CHIChicago, IL · IL metro$897B · 269K firms
CLECleveland, OH · OH metro$169B · 59K firms
PHIPhiladelphia, PA · PA metro$535B · 181K firms
BKNBrooklyn, NY · NY metro$460B · 128K firms
ATLAtlanta, GA · GA metro$564B · 207K firms
NYKNew York, NY · NY metro$1.66T · 461K firms
INDIndianapolis, IN · IN metro$165B · 55K firms
MILMilwaukee, WI · WI metro$131B · 45K firms
BOSBoston, MA · MA metro$507B · 141K firms
DETDetroit, MI · MI metro$331B · 127K firms
ORLOrlando, FL · FL metro$204B · 94K firms
MIAMiami, FL · FL metro$408B · 189K firms
OKCOklahoma City, OK · OK metro$93B · 38K firms
SACSacramento, CA · CA metro$205B · 61K firms
HOUHouston, TX · TX metro$648B · 206K firms
MEMMemphis, TN · TN metro$73B · 26K firms
MINMinneapolis, MN · MN metro$330B · 108K firms
DENDenver, CO · CO metro$333B · 115K firms
UTASalt Lake City, UT · UT metro$171B · 73K firms
LALLos Angeles, CA · CA metro$1.27T · 381K firms
PORPortland, OR · OR metro$198B · 82K firms
NOPNew Orleans, LA · LA metro$77B · 24K firms
GSWSan Francisco, CA · CA metro$656B · 197K firms
PHXPhoenix, AZ · AZ metro$392B · 150K firms
DALDallas, TX · TX metro$702B · 224K firms
SASSan Antonio, TX · TX metro$243B · 77K firms
Where the budget sits
Banking & insurance$140.2M
Healthcare systems$104.4M
Auto & dealer groups$104.3M
Tech & software$89.0M
Retail & commerce$82.0M
QSR & beverage$77.4M
- · New York, NY is the commercial anchor — $1656B of output and 460,733 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$140,216K a year) — lead the sell there.
- · 14,811,468 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why NBA carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
11× · vis 100.0
Annual earning potential
$849.1M
$485.2M – $1.47B
Market cap
$9.34B
$3.74B – $21.85B
Sponsorship band
$304.8M
$167.6M – $563.8M / yr
Fan economy
$907.2M
3,780,000 fans · $240/yr
Fan economy split
Gate & live attendance$372.0M
Merchandise & licensed product$308.4M
Digital, content & subscriptions$226.8M
- · Visibility 100.0 converts to a 25.2% capture rate against a $895.9M local sponsor pool.
- · 3,780,000 monetizable fans at $240/yr drive $907.20M of fan-economy revenue.
- · Capitalized at a 11x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is NBA's market economy priced through visibility — move the visibility score and the whole stack moves with it.