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WBB-D2 · Basketball (W) · D-II
WBB · Division II
Index 640.00 -3.65%24 conferences298 programs4,470 modeled athletes0.2M engagement volume
Conferences
Great Lakes Valley Conference15 · 43.8South Atlantic Conference12 · 43.7Northeast 10 Conference10 · 43.4Pennsylvania State Athletic Conference17 · 43.3Mountain East Conference12 · 43.1Great Midwest Athletic Conference13 · 43.0Great Lakes Intercollegiate Athletic Conference11 · 43.0Mid-America Intercollegiate Athletics Association14 · 42.9Central Atlantic Collegiate Conference11 · 42.9Northern Sun Intercollegiate Conference16 · 42.8Gulf South Conference11 · 42.8Sunshine State Conference11 · 42.7Pacific West Conference10 · 42.7Conference Carolinas16 · 42.6Rocky Mountain Athletic Conference15 · 42.5Central Intercollegiate Athletic Association12 · 42.3Great American Conference12 · 42.2Great Northwest Athletic Conference10 · 41.9East Coast Conference9 · 41.9Lone Star Conference17 · 41.8California Collegiate Athletic Association14 · 41.8Peach Belt Conference11 · 41.7Southern Intercol. Ath. Conf.14 · 41.5Independent5 · 41.3
Great Lakes Intercollegiate Athletic Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| RU | Roosevelt University | NCAA D-II · IL | 45.8 | +3.9% |
| UWP | University of Wisconsin-Parkside | NCAA D-II · WI | 44.3 | +2.8% |
| NMU | Northern Michigan University | NCAA D-II · MI | 43.6 | -0.1% |
| DU | Davenport University | NCAA D-II · MI | 43.6 | +0.6% |
| SVSU | Saginaw Valley State University | NCAA D-II · MI | 43.5 | -0.1% |
| FSU | Ferris State University | NCAA D-II · MI | 43.4 | +2.0% |
| GVSU | Grand Valley State University | NCAA D-II · MI | 42.8 | +0.8% |
| WSU | Wayne State University (Michigan) | NCAA D-II · MI | 42.3 | +3.9% |
| PUN | Purdue University Northwest | NCAA D-II · IN | 42.3 | +2.4% |
| MTU | Michigan Technological University | NCAA D-II · MI | 40.8 | -1.4% |
| LSSU | Lake Superior State University | NCAA D-II · MI | 40.7 | -0.2% |
Great Lakes Intercollegiate Athletic Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
93 / 100
Market output
$1.14T
annual GDP in the footprint
Employer firms
421K
businesses that can buy inventory
Small businesses
1.6M
incl. non-employer firms
Addressable pool
$87.8M
local sponsor $ per year
UWPNCAA D-II · WI · WI$450B · 156K firms
NMUNCAA D-II · MI · MI$690B · 265K firms
Where the budget sits
Auto & dealer groups$19.0M
Banking & insurance$11.3M
Healthcare systems$9.1M
QSR & beverage$7.5M
Retail & commerce$7.5M
Tech & software$6.8M
- · NCAA D-II · MI is the commercial anchor — $690B of output and 265,138 employer firms inside the footprint.
- · Auto & dealer groups holds the largest slice of local budget here (22% of the pool, ~$18,971K a year) — lead the sell there.
- · 1,641,580 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Great Lakes Intercollegiate Athletic Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$31.6M
$17.4M – $58.1M
Market cap
$189.5M
$73.2M – $470.8M
Sponsorship band
$29.9M
$16.4M – $55.2M / yr
Fan economy
$2.9M
48,000 fans · $60/yr
Fan economy split
Gate & live attendance$1.2M
Merchandise & licensed product$979K
Digital, content & subscriptions$720K
- · Visibility 100.0 converts to a 25.2% capture rate against a $87.8M local sponsor pool.
- · 48,000 monetizable fans at $60/yr drive $2.88M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Great Lakes Intercollegiate Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.