Teams · RUTS program report · NFL · Las Vegas, NV
LV

Las Vegas Raiders

Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.

TVS
21.2
24h
-0.3%
NFL rank
#20 / 32
Posture
Prove
Tier 4 · Latent · scored on tracked market inputs · TVS = SPS×0.1 + MVS×0.4 + CSRS×0.1 + DSPS×0.4
Layer 1 · decomposition

Where the score comes from

Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.

InputRawWeightNormalizedContribution
MVS · Media visibility
Broadcast + national media impressions across the season window.
115.2M40%
46.2 index
18.5
DSPS · Digital / social
Owned + earned social reach across team, athlete and fan channels.
198.7M40%
30.7 index
12.3
CSRS · City / state / diaspora
Addressable population in-market plus diaspora communities that convert.
650K10%
7.8 index
0.8
SPS · Stadium presence
Gate capacity — the physical activation surface per home date.
65K10%
78.8 index
7.9
Layer 2 · content inventory

What the calendar is actually worth

  • 20 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
  • 160 clip slotsEight harvestable clips per event at conservative capture.
  • 650,000 season attendance10 home dates × 65,000 seats — the physical activation surface.
  • 69 athlete channelsDistribution nodes the program does not currently monetize.
Layer 3 · audience pools

Who is addressable

In-market metro
Las Vegas, NV core catchment
650K
Season gate
10 home dates × 65,000 seats
650K
Social reach
Owned + athlete + fan channels
198.7M
Media impressions
Broadcast, syndication, national press
115.2M
Engagement volume
24h interaction throughput
380K
Layer 4 · modeled return
Year-one sponsorable inventory band
$296K – $973K
Blended effective CPM
$2694.97
Tier
Tier 4 · Latent

Band assumes the 160 clip slots and 20 event windows are packaged and sold as one season product, with the Las Vegas market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.

Layer 4b · commercial base

Businesses in this market

Who can actually write the check — firm counts, output and category budget in the club market.

Las Vegas, NV · commercial market
67 / 100
Market output
$169B
annual GDP in the footprint
Employer firms
65K
businesses that can buy inventory
Small businesses
252K
incl. non-employer firms
Addressable pool
$13.0M
local sponsor $ per year
Club marketLas Vegas, NV · NV metro$169B · 65K firms
Where the budget sits
Travel, gaming & hospitality$2.6M
Banking & insurance$1.7M
Auto & dealer groups$1.3M
Healthcare systems$1.2M
QSR & beverage$1.1M
Retail & commerce$1.1M
Interest lanes · breadth 1.25×
Fitness & wellness · $3.4M

1 declared interest lane unlock 26% of the local sponsor pool — a 1.25× breadth multiplier on reach.

  • · Las Vegas, NV is the commercial anchor — $169B of output and 64,552 employer firms inside the footprint.
  • · Travel, gaming & hospitality holds the largest slice of local budget here (20% of the pool, ~$2,632K a year) — lead the sell there.
  • · 251,753 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why Las Vegas Raiders carries earnings potential beyond raw follower count.
Las Vegas Raiders · earning potential, market cap & fan economy
7.5× · vis 21.2
Annual earning potential
$6.3M
$3.6M – $10.5M
Market cap
$47.0M
$19.1M – $106.5M
Sponsorship band
$435K
$239K – $805K / yr
Fan economy
$9.7M
34,078 fans · $285/yr
Fan economy split
Gate & live attendance$4.0M
Merchandise & licensed product$3.3M
Digital, content & subscriptions$2.4M
  • · Visibility 21.2 converts to a 2.7% capture rate against a $13.0M local sponsor pool.
  • · 34,078 monetizable fans at $285/yr drive $9.71M of fan-economy revenue.
  • · Capitalized at a 7.5x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is Las Vegas Raiders's market economy priced through visibility — move the visibility score and the whole stack moves with it.
Sentiment index
no coverage
No external rankings or preview copy loaded for Las Vegas Raiders yet. Load signals →
Layer 5 · execution

90-day activation plan

Phase-gated. Each block ends in a re-score, not a report.

Days 0–30 · Baseline
  • · Lock the LV score sheet: verify Stadium presence as the lead asset (78.8 index).
  • · Audit every owned handle and map the 69 athlete channels into one distribution graph.
  • · Price the 160 clip slots against comparable NFL inventory before any sell motion.
Days 31–60 · Build
  • · Close the City / state / diaspora gap — it is the lowest normalized input at 7.8.
  • · Stand up 3 recurring franchises around the 10 home dates (pre / live / post).
  • · Build a Las Vegas/NV civic lane — local commerce converts before national does.
Days 61–90 · Monetize
  • · Package 20 events into a season sponsor tier at the modeled band.
  • · Route athlete-channel inventory into the shared rev-share ledger.
  • · Re-score at day 90; target +7.9 TVS on the next pull.
Layer 5b · storyline & value

Team analysis

Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.

Active players
…
Combined player IG
…
Players w/ verified social
…
Player press · 90d
…
Team headlines · 30d
…
Current storyline · written from this month's headlines
Pulling articles and writing the storyline…
Who drives attention
Latest team coverage
Layer 5c · surprises

Concealed value on this roster

Who is worth more than the attention they get — plus the full report as a PDF.

Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.

Reading roster…
Layer 6 · roster

Roster on file

Read live from the athlete database — every name opens that athlete's own RUTS page.

Loading roster from the athlete database…
Layer 6 · live feed

Roster & schedule

Pulled from the official league feed, every athlete scored on the RUTS spine.

Loading live feed…
Comparables

Nearest programs by TVS

Price against the band these teams sit in, not against the league leader.

Run this program through the terminal

Load LV into RUTS Analysis to adjust inputs, or scope live opportunities in Las Vegas.