Teams · RUTS program report · CFB · Miami Gardens, FL · Caribbean diaspora
MIA

Miami Hurricanes

Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.

TVS
55.9
24h
+3.8%
CFB rank
#10 / 41
Posture
Scale
Tier 2 · Anchor · scored on tracked market inputs · TVS = SPS×0.1 + MVS×0.4 + CSRS×0.1 + DSPS×0.4
Layer 1 · decomposition

Where the score comes from

Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.

InputRawWeightNormalizedContribution
MVS · Media visibility
Broadcast + national media impressions across the season window.
185.6M40%
66.9 index
26.8
DSPS · Digital / social
Owned + earned social reach across team, athlete and fan channels.
213.1M40%
51.5 index
20.6
CSRS · City / state / diaspora
Addressable population in-market plus diaspora communities that convert.
442K10%
11.1 index
1.1
SPS · Stadium presence
Gate capacity — the physical activation surface per home date.
65K10%
60.7 index
6.1
Layer 2 · content inventory

What the calendar is actually worth

  • 13 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
  • 104 clip slotsEight harvestable clips per event at conservative capture.
  • 457,282 season attendance7 home dates × 65,326 seats — the physical activation surface.
  • 110 athlete channelsDistribution nodes the program does not currently monetize.
Layer 3 · audience pools

Who is addressable

In-market metro
Miami Gardens, FL core catchment
442K
Season gate
7 home dates × 65,326 seats
457K
Social reach
Owned + athlete + fan channels
213.1M
Media impressions
Broadcast, syndication, national press
185.6M
Engagement volume
24h interaction throughput
980K
Diaspora lanes: Caribbean diaspora
Layer 4 · modeled return
Year-one sponsorable inventory band
$253K – $832K
Blended effective CPM
$1814.76
Tier
Tier 2 · Anchor

Band assumes the 104 clip slots and 13 event windows are packaged and sold as one season product, with the Miami Gardens market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.

Layer 4b · commercial base

Businesses in this market

Who can actually write the check — firm counts, output and category budget in the club market.

Miami Gardens, FL · commercial market
82 / 100
Market output
$408B
annual GDP in the footprint
Employer firms
189K
businesses that can buy inventory
Small businesses
736K
incl. non-employer firms
Addressable pool
$31.4M
local sponsor $ per year
Club marketMiami Gardens, FL · FL metro$408B · 189K firms
Where the budget sits
Banking & insurance$4.1M
Travel, gaming & hospitality$4.0M
Healthcare systems$3.9M
Auto & dealer groups$3.3M
Retail & commerce$3.3M
QSR & beverage$2.7M
Interest lanes · breadth 1.29×
Fitness & wellness · $10.0M

1 declared interest lane unlock 32% of the local sponsor pool — a 1.29× breadth multiplier on reach.

  • · Miami Gardens, FL is the commercial anchor — $408B of output and 188,810 employer firms inside the footprint.
  • · Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$4,116K a year) — lead the sell there.
  • · 736,359 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why Miami Hurricanes carries earnings potential beyond raw follower count.
Miami Hurricanes · earning potential, market cap & fan economy
4.9× · vis 55.9
Annual earning potential
$8.8M
$5.0M – $15.3M
Market cap
$43.0M
$17.1M – $101.5M
Sponsorship band
$3.9M
$2.1M – $7.2M / yr
Fan economy
$8.1M
135,495 fans · $60/yr
Fan economy split
Gate & live attendance$3.3M
Merchandise & licensed product$2.8M
Digital, content & subscriptions$2.0M
  • · Visibility 55.9 converts to a 9.6% capture rate against a $31.4M local sponsor pool.
  • · 135,495 monetizable fans at $60/yr drive $8.13M of fan-economy revenue.
  • · Capitalized at a 4.9x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is Miami Hurricanes's market economy priced through visibility — move the visibility score and the whole stack moves with it.
Sentiment index
no coverage
No external rankings or preview copy loaded for Miami Hurricanes yet. Load signals →
Layer 5 · execution

90-day activation plan

Phase-gated. Each block ends in a re-score, not a report.

Days 0–30 · Baseline
  • · Lock the MIA score sheet: verify Media visibility as the lead asset (66.9 index).
  • · Audit every owned handle and map the 110 athlete channels into one distribution graph.
  • · Price the 104 clip slots against comparable CFB inventory before any sell motion.
Days 31–60 · Build
  • · Close the City / state / diaspora gap — it is the lowest normalized input at 11.1.
  • · Stand up 3 recurring franchises around the 7 home dates (pre / live / post).
  • · Activate the Caribbean diaspora pool in Miami Gardens with a dedicated content lane.
Days 61–90 · Monetize
  • · Package 13 events into a season sponsor tier at the modeled band.
  • · Route athlete-channel inventory into the shared rev-share ledger.
  • · Re-score at day 90; target +4.4 TVS on the next pull.
Layer 5b · storyline & value

Team analysis

Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.

Active players
…
Combined player IG
…
Players w/ verified social
…
Player press · 90d
…
Team headlines · 30d
…
Current storyline · written from this month's headlines
Pulling articles and writing the storyline…
Who drives attention
Latest team coverage

Program details · Coral Gables, Florida

User-supplied College D1 Sports Teams workbook, 2026-09-07. Social handles are best-known official accounts; verify on each athletics site before use. No follower counts.

SportConferenceVenueSeatsXInstagramSite
FootballACCHard Rock Stadium65,326@CanesFootball@canesfootballsite
BasketballACCWatsco Center7,972@CanesHoops@caneshoopssite
W BasketballACCWatsco Center7,972@CanesHoops@caneshoopssite
BaseballACCMark Light Field4,900@CanesBaseball@canesbaseballsite
W SoftballACC——@CanesHoops@caneshoopssite
W SoccerACC——@CanesHoops@caneshoopssite
W VolleyballACC——@CanesHoops@caneshoopssite
SoccerACC——@CanesHoops@caneshoopssite
Layer 5c · surprises

Concealed value on this roster

Who is worth more than the attention they get — plus the full report as a PDF.

Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.

Reading roster…
Layer 6 · roster

Roster on file

Read live from the athlete database — every name opens that athlete's own RUTS page.

Loading roster from the athlete database…
Layer 6 · live feed

Roster & schedule

Pulled from the official league feed, every athlete scored on the RUTS spine.

Loading live feed…
Comparables

Nearest programs by TVS

Price against the band these teams sit in, not against the league leader.

Run this program through the terminal

Load MIA into RUTS Analysis to adjust inputs, or scope live opportunities in Miami Gardens.