Teams · RUTS program report · NFL · Philadelphia, PA
PHI

Philadelphia Eagles

Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.

TVS
78.2
24h
+1.5%
NFL rank
#3 / 32
Posture
Scale
Tier 2 · Anchor · scored on tracked market inputs · TVS = SPS×0.1 + MVS×0.4 + CSRS×0.1 + DSPS×0.4
Layer 1 · decomposition

Where the score comes from

Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.

InputRawWeightNormalizedContribution
MVS · Media visibility
Broadcast + national media impressions across the season window.
187.0M40%
74.9 index
30
DSPS · Digital / social
Owned + earned social reach across team, athlete and fan channels.
562.0M40%
86.8 index
34.7
CSRS · City / state / diaspora
Addressable population in-market plus diaspora communities that convert.
1.6M10%
19 index
1.9
SPS · Stadium presence
Gate capacity — the physical activation surface per home date.
70K10%
84.6 index
8.5
Layer 2 · content inventory

What the calendar is actually worth

  • 20 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
  • 160 clip slotsEight harvestable clips per event at conservative capture.
  • 697,960 season attendance10 home dates × 69,796 seats — the physical activation surface.
  • 69 athlete channelsDistribution nodes the program does not currently monetize.
Layer 3 · audience pools

Who is addressable

In-market metro
Philadelphia, PA core catchment
1.6M
Season gate
10 home dates × 69,796 seats
698K
Social reach
Owned + athlete + fan channels
562.0M
Media impressions
Broadcast, syndication, national press
187.0M
Engagement volume
24h interaction throughput
1.4M
Layer 4 · modeled return
Year-one sponsorable inventory band
$447K – $1.5M
Blended effective CPM
$1705.96
Tier
Tier 2 · Anchor

Band assumes the 160 clip slots and 20 event windows are packaged and sold as one season product, with the Philadelphia market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.

Layer 4b · commercial base

Businesses in this market

Who can actually write the check — firm counts, output and category budget in the club market.

Philadelphia, PA · commercial market
86 / 100
Market output
$535B
annual GDP in the footprint
Employer firms
181K
businesses that can buy inventory
Small businesses
706K
incl. non-employer firms
Addressable pool
$41.2M
local sponsor $ per year
Club marketPhiladelphia, PA · PA metro$535B · 181K firms
Where the budget sits
Healthcare systems$6.8M
Banking & insurance$6.5M
Auto & dealer groups$4.4M
QSR & beverage$3.6M
Retail & commerce$3.6M
Energy & utilities$3.6M
Interest lanes · breadth 1.31×
Fitness & wellness · $14.1M

1 declared interest lane unlock 34% of the local sponsor pool — a 1.31× breadth multiplier on reach.

  • · Philadelphia, PA is the commercial anchor — $535B of output and 181,066 employer firms inside the footprint.
  • · Healthcare systems holds the largest slice of local budget here (16% of the pool, ~$6,791K a year) — lead the sell there.
  • · 706,157 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why Philadelphia Eagles carries earnings potential beyond raw follower count.
Philadelphia Eagles · earning potential, market cap & fan economy
10× · vis 78.2
Annual earning potential
$49.5M
$28.6M – $84.2M
Market cap
$495.5M
$200.2M – $1.14B
Sponsorship band
$9.0M
$4.9M – $16.6M / yr
Fan economy
$67.6M
237,272 fans · $285/yr
Fan economy split
Gate & live attendance$27.7M
Merchandise & licensed product$23.0M
Digital, content & subscriptions$16.9M
  • · Visibility 78.2 converts to a 16.6% capture rate against a $41.2M local sponsor pool.
  • · 237,272 monetizable fans at $285/yr drive $67.62M of fan-economy revenue.
  • · Capitalized at a 10x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is Philadelphia Eagles's market economy priced through visibility — move the visibility score and the whole stack moves with it.
Sentiment index
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Layer 5 · execution

90-day activation plan

Phase-gated. Each block ends in a re-score, not a report.

Days 0–30 · Baseline
  • · Lock the PHI score sheet: verify Digital / social as the lead asset (86.8 index).
  • · Audit every owned handle and map the 69 athlete channels into one distribution graph.
  • · Price the 160 clip slots against comparable NFL inventory before any sell motion.
Days 31–60 · Build
  • · Close the City / state / diaspora gap — it is the lowest normalized input at 19.
  • · Stand up 3 recurring franchises around the 10 home dates (pre / live / post).
  • · Build a Philadelphia/PA civic lane — local commerce converts before national does.
Days 61–90 · Monetize
  • · Package 20 events into a season sponsor tier at the modeled band.
  • · Route athlete-channel inventory into the shared rev-share ledger.
  • · Re-score at day 90; target +2.2 TVS on the next pull.
Layer 5b · storyline & value

Team analysis

Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.

Active players
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Combined player IG
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Players w/ verified social
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Player press · 90d
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Team headlines · 30d
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Current storyline · written from this month's headlines
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Who drives attention
Latest team coverage
Layer 5c · surprises

Concealed value on this roster

Who is worth more than the attention they get — plus the full report as a PDF.

Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.

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Layer 6 · roster

Roster on file

Read live from the athlete database — every name opens that athlete's own RUTS page.

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Layer 6 · live feed

Roster & schedule

Pulled from the official league feed, every athlete scored on the RUTS spine.

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Comparables

Nearest programs by TVS

Price against the band these teams sit in, not against the league leader.

Run this program through the terminal

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