Phoenix Mercury
Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.
Where the score comes from
Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.
| Input | Raw | Weight | Normalized | Contribution |
|---|---|---|---|---|
MVS · Media visibility Broadcast + national media impressions across the season window. | 30.9M | 40% | 59.9 index | 24 |
DSPS · Digital / social Owned + earned social reach across team, athlete and fan channels. | 36.1M | 40% | 58.8 index | 23.5 |
CSRS · City / state / diaspora Addressable population in-market plus diaspora communities that convert. | 1.6M | 10% | 19.3 index | 1.9 |
SPS · Stadium presence Gate capacity — the physical activation surface per home date. | 18K | 10% | 93.3 index | 9.3 |
What the calendar is actually worth
- 82 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
- 656 clip slotsEight harvestable clips per event at conservative capture.
- 740,255 season attendance41 home dates × 18,055 seats — the physical activation surface.
- 110 athlete channelsDistribution nodes the program does not currently monetize.
Who is addressable
Band assumes the 656 clip slots and 82 event windows are packaged and sold as one season product, with the Phoenix market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.
Businesses in this market
Who can actually write the check — firm counts, output and category budget in the club market.
1 declared interest lane unlock 31% of the local sponsor pool — a 1.28× breadth multiplier on reach.
- · Phoenix, AZ is the commercial anchor — $392B of output and 149,527 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$4,244K a year) — lead the sell there.
- · 583,155 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Phoenix Mercury carries earnings potential beyond raw follower count.
- · Visibility 63.7 converts to a 11.9% capture rate against a $30.2M local sponsor pool.
- · 70,115 monetizable fans at $95/yr drive $6.66M of fan-economy revenue.
- · Capitalized at a 9.4x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Phoenix Mercury's market economy priced through visibility — move the visibility score and the whole stack moves with it.
90-day activation plan
Phase-gated. Each block ends in a re-score, not a report.
- · Lock the PHXM score sheet: verify Stadium presence as the lead asset (93.3 index).
- · Audit every owned handle and map the 110 athlete channels into one distribution graph.
- · Price the 656 clip slots against comparable WNBA inventory before any sell motion.
- · Close the City / state / diaspora gap — it is the lowest normalized input at 19.3.
- · Stand up 3 recurring franchises around the 41 home dates (pre / live / post).
- · Build a Phoenix/AZ civic lane — local commerce converts before national does.
- · Package 82 events into a season sponsor tier at the modeled band.
- · Route athlete-channel inventory into the shared rev-share ledger.
- · Re-score at day 90; target +3.6 TVS on the next pull.
Team analysis
Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.
Concealed value on this roster
Who is worth more than the attention they get — plus the full report as a PDF.
Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.
Roster on file
Read live from the athlete database — every name opens that athlete's own RUTS page.
Roster & schedule
Pulled from the official league feed, every athlete scored on the RUTS spine.
Nearest programs by TVS
Price against the band these teams sit in, not against the league leader.
Load PHXM into RUTS Analysis to adjust inputs, or scope live opportunities in Phoenix.