Teams · RUTS program report · CFB · Athens, GA
UGA

Georgia Bulldogs

Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.

TVS
79.7
24h
+0.5%
CFB rank
#5 / 41
Posture
Scale
Tier 2 · Anchor · scored on tracked market inputs · TVS = SPS×0.1 + MVS×0.4 + CSRS×0.1 + DSPS×0.4
Layer 1 · decomposition

Where the score comes from

Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.

InputRawWeightNormalizedContribution
MVS · Media visibility
Broadcast + national media impressions across the season window.
202.5M40%
73 index
29.2
DSPS · Digital / social
Owned + earned social reach across team, athlete and fan channels.
324.4M40%
78.3 index
31.3
CSRS · City / state / diaspora
Addressable population in-market plus diaspora communities that convert.
39K10%
1 index
0.1
SPS · Stadium presence
Gate capacity — the physical activation surface per home date.
93K10%
86.2 index
8.6
Layer 2 · content inventory

What the calendar is actually worth

  • 13 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
  • 104 clip slotsEight harvestable clips per event at conservative capture.
  • 649,222 season attendance7 home dates × 92,746 seats — the physical activation surface.
  • 110 athlete channelsDistribution nodes the program does not currently monetize.
Layer 3 · audience pools

Who is addressable

In-market metro
Athens, GA core catchment
39K
Season gate
7 home dates × 92,746 seats
649K
Social reach
Owned + athlete + fan channels
324.4M
Media impressions
Broadcast, syndication, national press
202.5M
Engagement volume
24h interaction throughput
2.5M
Layer 4 · modeled return
Year-one sponsorable inventory band
$349K – $1.1M
Blended effective CPM
$1895.12
Tier
Tier 2 · Anchor

Band assumes the 104 clip slots and 13 event windows are packaged and sold as one season product, with the Athens market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.

Layer 4b · commercial base

Businesses in this market

Who can actually write the check — firm counts, output and category budget in the club market.

Athens, GA · commercial market
88 / 100
Market output
$830B
annual GDP in the footprint
Employer firms
305K
businesses that can buy inventory
Small businesses
1.2M
incl. non-employer firms
Addressable pool
$63.9M
local sponsor $ per year
Club marketAthens, GA · GA$830B · 305K firms
Where the budget sits
Banking & insurance$9.0M
Auto & dealer groups$7.2M
Telecom$6.7M
Healthcare systems$6.6M
QSR & beverage$6.0M
Retail & commerce$6.0M
Interest lanes · breadth 1.27×
Fitness & wellness · $18.7M

1 declared interest lane unlock 29% of the local sponsor pool — a 1.27× breadth multiplier on reach.

  • · Athens, GA is the commercial anchor — $830B of output and 305,027 employer firms inside the footprint.
  • · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$9,027K a year) — lead the sell there.
  • · 1,189,605 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why Georgia Bulldogs carries earnings potential beyond raw follower count.
Georgia Bulldogs · earning potential, market cap & fan economy
5.5× · vis 79.7
Annual earning potential
$29.4M
$16.7M – $51.5M
Market cap
$161.5M
$64.2M – $382.3M
Sponsorship band
$13.9M
$7.7M – $25.8M / yr
Fan economy
$25.7M
428,950 fans · $60/yr
Fan economy split
Gate & live attendance$10.6M
Merchandise & licensed product$8.8M
Digital, content & subscriptions$6.4M
  • · Visibility 79.7 converts to a 17.2% capture rate against a $63.9M local sponsor pool.
  • · 428,950 monetizable fans at $60/yr drive $25.74M of fan-economy revenue.
  • · Capitalized at a 5.5x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is Georgia Bulldogs's market economy priced through visibility — move the visibility score and the whole stack moves with it.
Sentiment index
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No external rankings or preview copy loaded for Georgia Bulldogs yet. Load signals →
Layer 5 · execution

90-day activation plan

Phase-gated. Each block ends in a re-score, not a report.

Days 0–30 · Baseline
  • · Lock the UGA score sheet: verify Stadium presence as the lead asset (86.2 index).
  • · Audit every owned handle and map the 110 athlete channels into one distribution graph.
  • · Price the 104 clip slots against comparable CFB inventory before any sell motion.
Days 31–60 · Build
  • · Close the City / state / diaspora gap — it is the lowest normalized input at 1.
  • · Stand up 3 recurring franchises around the 7 home dates (pre / live / post).
  • · Build a Athens/GA civic lane — local commerce converts before national does.
Days 61–90 · Monetize
  • · Package 13 events into a season sponsor tier at the modeled band.
  • · Route athlete-channel inventory into the shared rev-share ledger.
  • · Re-score at day 90; target +2.0 TVS on the next pull.
Layer 5b · storyline & value

Team analysis

Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.

Active players
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Combined player IG
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Players w/ verified social
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Player press · 90d
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Team headlines · 30d
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Current storyline · written from this month's headlines
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Who drives attention
Latest team coverage

Program details · Athens, Georgia

User-supplied College D1 Sports Teams workbook, 2026-09-07. Social handles are best-known official accounts; verify on each athletics site before use. No follower counts.

SportConferenceVenueSeatsXInstagramSite
FootballSECSanford Stadium92,746@UGAFootball@ugafootballsite
BasketballSECStegeman Coliseum10,523@UGABasketball@ugabasketballsite
W BasketballSECStegeman Coliseum10,523@UGABasketball@ugabasketballsite
BaseballSECFoley Field3,300@UGABaseball@ugabaseballsite
W SoftballSECJack Turner Stadium2,000@UGASoftball@ugasoftballsite
W SoccerSEC——@UGABasketball@ugabasketballsite
W VolleyballSEC——@UGABasketball@ugabasketballsite
Layer 5c · surprises

Concealed value on this roster

Who is worth more than the attention they get — plus the full report as a PDF.

Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.

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Layer 6 · roster

Roster on file

Read live from the athlete database — every name opens that athlete's own RUTS page.

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Layer 6 · live feed

Roster & schedule

Pulled from the official league feed, every athlete scored on the RUTS spine.

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Comparables

Nearest programs by TVS

Price against the band these teams sit in, not against the league leader.

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