Utah Jazz
Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.
Where the score comes from
Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.
| Input | Raw | Weight | Normalized | Contribution |
|---|---|---|---|---|
MVS · Media visibility Broadcast + national media impressions across the season window. | 87.9M | 40% | 100 index | 40 |
DSPS · Digital / social Owned + earned social reach across team, athlete and fan channels. | 1.4M | 40% | 100 index | 40 |
CSRS · City / state / diaspora Addressable population in-market plus diaspora communities that convert. | 3.5M | 10% | 100 index | 10 |
SPS · Stadium presence Gate capacity — the physical activation surface per home date. | 18K | 10% | 100 index | 10 |
What the calendar is actually worth
- 82 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
- 656 clip slotsEight harvestable clips per event at conservative capture.
- 750,546 season attendance41 home dates × 18,306 seats — the physical activation surface.
- 20 athlete channelsDistribution nodes the program does not currently monetize.
Who is addressable
Band assumes the 656 clip slots and 82 event windows are packaged and sold as one season product, with the Salt Lake City market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.
Businesses in this market
Who can actually write the check — firm counts, output and category budget in the club market.
1 declared interest lane unlock 29% of the local sponsor pool — a 1.26× breadth multiplier on reach.
- · Salt Lake City, UT is the commercial anchor — $171B of output and 72,919 employer firms inside the footprint.
- · Tech & software holds the largest slice of local budget here (14% of the pool, ~$1,853K a year) — lead the sell there.
- · 284,384 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Utah Jazz carries earnings potential beyond raw follower count.
- · Visibility 79.6 converts to a 17.1% capture rate against a $13.1M local sponsor pool.
- · 4,286 monetizable fans at $240/yr drive $1.03M of fan-economy revenue.
- · Capitalized at a 10.1x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Utah Jazz's market economy priced through visibility — move the visibility score and the whole stack moves with it.
90-day activation plan
Phase-gated. Each block ends in a re-score, not a report.
- · Lock the UTA score sheet: verify Media visibility as the lead asset (100 index).
- · Audit every owned handle and map the 20 athlete channels into one distribution graph.
- · Price the 656 clip slots against comparable NBA inventory before any sell motion.
- · Close the Media visibility gap — it is the lowest normalized input at 100.
- · Stand up 3 recurring franchises around the 41 home dates (pre / live / post).
- · Build a Salt Lake City/UT civic lane — local commerce converts before national does.
- · Package 82 events into a season sponsor tier at the modeled band.
- · Route athlete-channel inventory into the shared rev-share ledger.
- · Re-score at day 90; target +2.0 TVS on the next pull.
Team analysis
Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.
Concealed value on this roster
Who is worth more than the attention they get — plus the full report as a PDF.
Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.
Roster on file
Read live from the athlete database — every name opens that athlete's own RUTS page.
Roster & schedule
Pulled from the official league feed, every athlete scored on the RUTS spine.
Nearest programs by TVS
Price against the band these teams sit in, not against the league leader.
Load UTA into RUTS Analysis to adjust inputs, or scope live opportunities in Salt Lake City.