Cam May
Cam May is the athlete most draft cycles overlook until the year they shouldn't anymore. No P5 offers out of Southeastern High School — he chose Howard over the MAC because the HBCU pathway was the right path. Two MEAC titles, a Celebration Bowl, then a transfer to San Diego State to test the frame against FBS defenders. The frame is real. The story is built. The senior year is the only thing left to write — and HSMG's job is to have the brand operation ready when it is.
A developmental-tier prospect with 12 months to write the rest of the file. Length gets evaluators in the room; production keeps them there. The controllable levers — owned channel and production tape — are the two lowest scores on the board, which is exactly why the window is worth operating.
71/100 is not headline-tier and it should not read as one. Cam is a Combine-invite / Day-3 / UDFA-pipeline prospect with 12 months to write the rest of the file. The brief is not about manufacturing a draft tier that does not yet exist on tape — it is about building the brand foundation so the room is prepared when the tape gets there.
- Trent WilliamsOklahoma → 7x All-Pro LTCam's mentor-of-choice. The length-first tackle archetype he studies.
- Terron ArmsteadArkansas-Pine Bluff · 3rd RdSmall-school tackle whose Pro Day measurables forced a full evaluation cycle.
- Donovan SmithPenn State · 2nd RdFrame-first tackle who grew into a decade-long starter role.
Detroit's football identity is grit-and-trench-work, not skill-position flash. At offensive line the hometown anchor lands differently. High-engagement, high-loyalty, low-effort press cycle. Hometown is asset, not just origin.
Chose Howard over MAC offers. In an era where the P5/G5 gap is wider than ever, choosing the HBCU pathway out of high school is a statement about identity and community — and it plays in Detroit, in DC, across alumni networks, and increasingly with NFL scouting departments.
Mentor-of-choice is Trent Williams — not a casual answer. Film breakdowns, pass-set technique, lower-body strength work. The intellectual-football lane is where developmental prospects out-punch their tier.
Sports Medicine major, Chemistry minor. The academic profile complicates the pure-jock narrative and opens a sponsorship lane — health, wellness and recovery brands look for athletes who speak credibly about the science.
Wins the starting tackle job, all-12 starter, All-MWC honors, Combine invite.
Combine / Pro Day measurables packaged for press; OL-needy team packets.
Rotational reps, Pro Day measurables only, local-scout attention.
Rookie-minicamp tryout framing, practice-squad pipeline content.
East-West Shrine or HBCU Legacy Bowl invite.
On-the-ground week coverage delivered into the agent's pre-draft packet.
Owned-channel reset, Detroit press introduction, brand shoot, HBCU alumni outreach, dashboard live.
All-star bowl narrative, Combine / Pro Day packaging, team-by-team packets for OL-needy clubs.
| Pool | Why they already follow | Activation | Addressable |
|---|---|---|---|
| Detroit Metro | Southeastern HS · Detroit Public Schools arc | Free Press · Detroit News · sports radio | 4.1M · DMA #14 |
| Howard / HBCU Alumni | Three years on The Mecca · 2x MEAC champion | HBCU media · alumni chapters · Legacy Bowl | 9M+ culture cycle |
| San Diego / MWC | Current home market · Mountain West broadcast | Union-Tribune · MWC Network · ESPN+ | 3.0M · DMA #28 |
| NFL Scout / OL Evaluator | Length profile is the door-opener for evaluators | Draft media · OL film community | 5.4M draft cycle |
| Trenches / OL Culture | Big-man football audience is loyal and under-served | OL-specific creators + verticals | 1.4M niche |
| Health / Sports Science | Sports Medicine major · credible on recovery science | Wellness + recovery brand partners | Variable |
- Wk 1 · PrincipalSit-down with Cam60 minutes on goals, rep status and comfort with the four-pillar framework. HSMG listens before HSMG builds.
- Wk 2 · ComplianceStakeholder calibrationSDSU compliance + family advisor / agent. NIL framework confirmed for MWC. No content moves without buy-in.
- Wk 3 · ProductionPhase 1 brand shootDetroit-themed photography, SDSU practice access, Howard alumni B-roll.
- Wk 4 · BrandOwned-channel resetIG / X cadence engineered. First Detroit press placement. RUTS dashboard live.
- Jun · Storytelling"Final year, biggest opportunity" arcPre-camp narrative engineered before media days.
- Jul · ProductionTrent Williams mentor contentTechnique study series launches. Intellectual-football lane opens.
- Aug · Earned MediaMWC media days press cycleFirst sponsorship outreach to brand-fit partners.
- Weekly · FieldIn-season content cadenceGame-week production, postgame content, Mic'd Up integration if SDSU allows.
- Ongoing · Pro LayerScout-engagement windowSDSU pro liaison + agent coordinated. Brand inventory built and ready.
- Jan · FieldAll-star bowl narrativeShrine Bowl or HBCU Legacy Bowl week documented.
- Feb · Pro LayerMeasurables packaged for pressLength + arms + weight + splits framed for evaluators.
- Mar · Pro LayerTeam packets for OL-needy clubsOne master template, eight conversations. Depth-chart and scheme-fit customization.
| Pillar | Targets | Window | Count |
|---|---|---|---|
| Detroit Hometown | Detroit-area brands · trench-city story leverage | Open now | 1–2 deals |
| HBCU / Culture | Brands buying HBCU cultural equity | Heritage windows | 1–2 deals |
| Health / Recovery | Recovery, mobility, nutrition — Sports Medicine angle | Pre-camp → season | 1 deal |
| San Diego Regional | Local restaurants, fitness, regional retail | Fall 2026 | 1–2 deals |
| Big & Tall / Apparel | 6'7" frame is a category-native fit | Season | 1 anchor |
| Draft-Window Reserve | Inventory held for Combine / Pro Day amplification | Jan–Apr 2027 | 1 hold |
Honest calibration: a developmental-tier OL does not project into headline NIL aggregate. Realistic Y1 is low-four to low-five figures across several local and culture-lane deals, growing only if the senior year produces. HSMG's value is the brand engine that creates the conditions for the deal book to exist — not an inflated valuation.
| KPI | Baseline | Target | Stretch |
|---|---|---|---|
| Owned-channel following | Locked Day 1 | +15K–35K | +60K |
| Earned-media placements | ~0 | 10–18 (Detroit + DC + SD) | 25+ |
| NIL deals closed | 0 | 4–6 across 6 pillars | 8+ |
| Production score (ONF) | 48 | 70+ with a starting job | 80+ |
| Scout asset library | 0 documented | Game-by-game pass-set tape | Built & ready |
| RUTS composite | 71 | 82 by season end | 86+ |
All-12 starter with All-MWC recognition, all-star bowl invite, full NFL evaluation cycle. Brand library ready on draft night.
Limited consistent film. The asset library and team packets are the bridge that ensures the right clubs see him pre-camp.
| Cadence | What happens | Owner |
|---|---|---|
| Weekly | Content cadence + 30-min check-in | HSMG Lead |
| Monthly | RUTS dashboard recalibration reported to Cam | Intelligence |
| Monthly | Compliance + family advisor / agent sync | HSMG + Rep |
| Quarterly | Full strategy review · pivots called publicly | Principal |
| Jan 2027 | Hand-off into the pre-draft cycle engagement | Pro Layer |
"The frame is real. The story is built. The senior year is the only thing left to write. Cam May is the kind of athlete the standard scouting infrastructure undervalues because the production tape isn't done yet — but every input is there: NFL-tackle dimension, two conference titles on The Mecca, a mentor-of-choice that tells you he studies the craft, a Detroit hometown that sells the story without effort, and an HBCU loyalty arc the broader football culture is only beginning to value. The work starts now, not when the Combine invitation arrives."
The window is the everything. Stack 2–3 monetization shapes against it, run the content engine three drops a week, repair anything under 75.
Open the playbook →- STEP 01Lock windowSenior year · 2027 draft cycle
- STEP 02Plug weakest scoreSOC
- STEP 03Stack activations1 on the board