Repair & Reposition · 79/100 · Pro · Football · WR

Jordan Addison

5'11" · 179 LBS · WR · Vikings #3 · Frederick, MD · NFL Yr 4

The Contract Year · brand repair + reposition · the decade decision

Reach

410K

Est NIL

$1.8M

Biletnikoff Award 20215th-year option exercised$17.5M guaranteed 2027Extension projection $28–30M / yr3-year contract windowHC O'Connell public supportAge 24 · prime earning window

175

Career catches · 46 games

2,396 yds · 22 TDs · 13.7 yds/rec career

$17.5M

2027 guaranteed (option year)

Vikings exercised April 27, 2026

$28–30M

Projected extension AAV

Pelissero / Florio · Pierce comp framework

Months to define the decade

Season + offseason that determines multi-year vs trade alt

The pitch

The foundation is intact. The 2026 season decides whether the foundation becomes a franchise. The Star Tribune wrote it directly: this is the year to show you can be trusted as a core foundational player. HSMG's job is to make the year visible, credible, and consistent off the field — so that when you put the season on tape, the brand has already been rebuilt to receive it.

Prepared for Jordan as the priority audience, with shared visibility to his wealth manager. HSMG operates as a content/brand specialist — not an agent, financial advisor, or PR firm.

RUTS Alert

The 2026 season is the rarest economic moment in an NFL receiver's career: a single year where the spread between two believable outcomes is $80M+ over a 4-year window. The football is yours. The brand is HSMG's.

Score decomposition · 8 dimensions · RUTS = 77.0

CPT Career Production Track84

175 / 2,396 / 22 across 46 games. 1st in TDs among '23 draft WRs.

CP College Pedigree96

Biletnikoff · 100/1,593/17 at Pitt · Caleb Williams' WR at USC.

TPL Team Platform90

Vikings: US Bank Stadium, national broadcasts, Jefferson opposite.

CEW Career Earnings Window92

Age 24 · Biletnikoff résumé · pre-extension window open.

CST Coach + Staff Trust86

O'Connell publicly supportive · Year-3 system fluency.

OFN Off-Field Narrative58

Repairable, not broken. Owned-channel content closes the gap.

PCC Public Confidence in Consistency62

Drops + availability story. Process content + visible work.

EXL Extension-Window Brand Library54

Underbuilt to date. The 2026 engine is what brings this to 88+.

Public 5-category RUTS — PERF 84 · SOC 72 · ID 78 · DIA 70 · FAN 81

Locked · sign in

Activation window

Contract year · extension Mar '27

Active pipeline

$580K

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Tags

Biletnikoff5th-yr optionRepair & reposition

Pathway comps

Tee Higgins
Bengals · $115M / 4yr ('25)
WR2 in a marquee passing offense who converted a healthy contract-window season into a top-of-market extension.
Christian Kirk
Jaguars · $72M / 4yr ('22)
Veteran WR market read for the unrepaired-narrative scenario.
Alec Pierce
Colts · extension model
The comp Pelissero / Florio modeling cites for the Vikings extension scenario.

Content engine · owned-channel series

"Year 4"

Anchor doc · 3 episodes · Off-season + mid-season + post-season

The bounce-back arc · most universally rooted-for sports narrative.

"The Receiver Room"

Owned-channel inside look · Weekly in-season

WR2 craft · route concepts · film study · Jefferson rapport. Coordinated with VEN.

"Four Cities"

Recurring foundation chapters · Monthly through season

Frederick · Pittsburgh · USC · Minneapolis — community work the extension conversation directly rewards.

Audience pools · how reach compounds

Pool	Why they already follow	Activation	Addressable
Vikings Fans · MN	Home market · #3 jersey · weekly visibility	Star Tribune · KFAN · VEN co-pub	3.6M · DMA #15
NFL National	Top-50 WR · 1st-rd pick · marquee offense	NFL Network · ESPN · Field Yates / Schefter	32M weekly
Fantasy Football	WR2 in elite Vikings passing offense	FantasyPros · The Athletic · NFL FF media	9.8M cycle
Pittsburgh Alumni	Biletnikoff at Pitt · ACC champ year	Pittsburgh Post-Gazette · Pitt athletics	1.9M · DMA #25
USC Trojan Network	Transferred from USC · Caleb Williams era	Trojan alumni · LA sports media	4.4M cycle
Frederick, MD Hometown	Hometown roots · HS football appearances	Frederick News-Post · Baltimore Sun secondary	260K + Baltimore overlap
NFLPA Players Inc network	Licensed-player content + group rights	Players Inc co-marketing partners	Pro economy
Brand-Deal Partner	Audiences of existing endorsement partners	Vetted brand-fit alignment	Variable

12-month roadmap · phased execution

Phase 1 · Baseline locked

PHASE 1 · FOUNDATION

May – August 2026

Pre-season reset

May · Intelligence
Brand audit + RUTS dashboard live
8 audience pools live. Baseline metrics locked.
June · Production
Brand shoot day · MPLS or Frederick
Photo + film library that feeds 12 months.
June · Partnership
Vikings VEN coordination call
Martin Nance / team marketing — ensure HSMG fits inside VEN ecosystem.
July · Community
Foundation activation plan
Frederick youth football · USC alumni · Pittsburgh return-home.
Aug · Storytelling
"Year 4" Episode 1 drops
Off-season prep visible. Released late summer.

Phase 2 · Cadence

PHASE 2 · IN-SEASON ENGINE

Sept 2026 – Jan 2027

Weekly build

Weekly · Production
"The Receiver Room" cadence
Owned-channel content engineered for Jordan's audience.
Monthly · Storytelling
"Four Cities" recurring
Frederick · Pittsburgh · USC · Minneapolis — one per month.
Game Wk · Field
Vikings comms-coordinated production
48-hr preview to marketing / VEN before every publish.
Monthly · Intelligence
RUTS dashboard reviews
Jordan + wealth manager + (if approved) agency walk-through.
Ongoing · Earned Media
Story-led national media
Building toward the extension window, not reactive to news.

Phase 3 · Asset library → boardroom

PHASE 3 · EXTENSION WINDOW

Feb – May 2027

The conversion

Feb · Principal
Season-recap brand library
The case statement for the extension conversation.
Mar · Storytelling
Pre-extension narrative consolidation
The bounce-back story documented, earned, told.
Mar · Partnership
Agency coordination · extension talks
HSMG asset library is a tool the agency uses, not a parallel negotiation.
May · Principal
Year-2 engagement renewal
Whatever the contract outcome, the brand engine continues.

NIL / endorsement deal book · category pillars

Pillar	Targets	Window	Count
Twin Cities Regional	Auto, restaurant groups, regional financial services	Q2-Q3 '26 open	2 anchors
Performance / Recovery	Brands aligned with body-availability narrative	Open Sept	1 anchor
Foundation / Community	Frederick MD youth football · USC alumni-aligned	Pre-season + holiday	1–2 deals
National Apparel / Equipment	Extension-window apparel/equipment	Late season	1 anchor
Vikings VEN Co-Marketable	Team-brand-safe categories cleared with marketing	All season	1–2 co-pub
Players Inc Group Rights	League-wide licensed product programs	Annual cycle	Group flow

Deal-book projection

A repaired-narrative season + extension-conversation positioning compounds across endorsement, foundation, and VEN co-publication. The contract is the headline number; the deal book is the second compounding earnings layer that lives independent of any single team.

12-month KPIs · the public scoreboard

KPI	Baseline	Target	Stretch
Owned-channel content drops	0	1 weekly + 3 anchor docs	Weekly + 5 docs
VEN co-publications	0	8–12 across season	20+
Foundation events documented	0	4 cities, 6+ events	10+
Story-led press placements	0	20+ in 12 months	40+
Brand partnership pipeline	Existing	5–7 vetted new opportunities	10+
RUTS Score trajectory	79	85 by extension window	90+

The outcomes · two believable paths

Path A

Bounce-back + extension (Path A)

$90–110M

Modeled through 2030

75–90 catches · 1,000+ yds · 7–9 TDs · drops to 3–4 from 7. PFF returns to 75–80 tier. Extension signed late '26 or off-season '27.

Path B

Down year + option played + walk (Path B)

$30–50M

Modeled through 2030

Same on-field season but unrepaired off-field narrative. Vikings play option, decline extension, trade or walk. 2028 free-agent market absorbs at $14–18M AAV tier.

Governance · how the engagement operates

Cadence	What happens	Owner
Monthly · joint editorial	30-min call. HSMG previews next 30 days · Vikings marketing/VEN reviews	HSMG + Vikings
Weekly · in-season	48-hr asset preview to Vikings marketing before publish	HSMG Field
Game week	VEN integration · first-look licensing or co-publication	HSMG + VEN
As needed · crisis	Direct line to Vikings comms. HSMG reactive on team direction only.	Vikings-led
Quarterly · strategic review	Jordan + Vikings marketing + HSMG walk-through of dashboard + pipeline	Shared read
Extension window · spring '27	Brand-asset library reportable to front office as one input.	Input only

RUTS™ Player Brand Declaration

"Jordan Addison is a 24-year-old NFL receiver with a Biletnikoff résumé, a 175-catch / 22-TD foundation, a $17.5M guaranteed 2027 in pocket, and a 12-month window that determines whether the next decade of his career is worth $90M+ or worth $30–50M. The football decisions belong to Jordan. The contract conversation belongs to his agent. The wealth strategy belongs to his financial team. The brand and narrative engine belongs to HSMG. RUTS scores Jordan at 79 today, with line-of-sight to 90+ by March 2027 if the controllable brand levers are operated with discipline."

Live opportunities · attached to Jordan Addison

SponsorshipQ1–Q2 '27

Twin Cities Auto Group · Endorsement

Two-quarter regional endorsement. Brand-repair year; vetted for character + game-day appearances.

$180,000

Match-WornLive now

MWS · Vikings Home #3

Authenticated match-worn Vikings home jersey via MWS partner network.

$1,850

Auction5h 30m left

Signed Football · Brand Repair Year

Signed game ball — proceeds direct to Addison's youth foundation.