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MBB-D3 · Basketball (M) · D-III
MBB · Division III
Index 520.00 -1.58%45 conferences407 programs6,105 modeled athletes0.2M engagement volume
Conferences
Presidents' Athletic Conference13 · 36.0New England Small College Athletic Conference11 · 35.8Southern California Intercollegiate Athletic Conf.10 · 35.8Minnesota Intercollegiate Athletic Conference11 · 35.3College Conference of Illinois & Wisconsin9 · 35.2Midwest Conference10 · 35.1Little East Conference9 · 35.1American Rivers Conference8 · 35.1Conference of New England11 · 35.0Michigan Intercollegiate Athletic Association8 · 35.0Massachusetts State Collegiate Athletic Conference7 · 35.0American Southwest Conference6 · 35.0Northern Athletics Collegiate Conference13 · 34.8Southern Athletic Association9 · 34.8Northwest Conference9 · 34.8Wisconsin Intercollegiate Athletic Conference8 · 34.8Centennial Conference10 · 34.7New England Women's and Men's Athletic Conference9 · 34.7USA South Athletic Conference8 · 34.7University Athletic Association8 · 34.7Middle Atlantic Conferences1 · 34.7Landmark Conference10 · 34.6Middle Atlantic Conference Freedom9 · 34.5Ohio Athletic Conference9 · 34.5Collegiate Conference of the South6 · 34.5Southern Collegiate Athletic Conference10 · 34.4Heartland Collegiate Athletic Conference10 · 34.4New Jersey Athletic Conference10 · 34.4Upper Midwest Athletic Conference7 · 34.4Empire 812 · 34.3Old Dominion Athletic Conf.12 · 34.3St. Louis Intercollegiate Athletic Conference9 · 34.3Liberty League10 · 34.2North Coast Athletic Conference9 · 34.2Middle Atlantic Conference Commonwealth8 · 34.1Allegheny Mountain Collegiate Conference8 · 34.1Great Northeast Athletic Conference13 · 34.0United East Conference13 · 34.0State University of New York Athletic Conference11 · 34.0Independent1 · 34.0Skyline Conference12 · 33.6City University of New York Athletic Conference8 · 33.6Coast-To-Coast Athletic Conference7 · 33.5Atlantic East Conference6 · 33.5North Atlantic Conference9 · 33.4
Southern Athletic Association — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| MC | Maryville College (Tennessee) | NCAA D-III · TN | 36.6 | +2.1% |
| BC | Berry College | NCAA D-III · GA | 35.7 | -1.2% |
| MC | Millsaps College | NCAA D-III · MS | 35.5 | -2.2% |
| CC | Centre College | NCAA D-III · KY | 35.4 | -2.8% |
| SU | Southwestern University (Texas) | NCAA D-III · TX | 35.2 | -1.7% |
| RC | Rhodes College | NCAA D-III · TN | 34.4 | -1.2% |
| US | University of the South | NCAA D-III · TN | 34.4 | -1.0% |
| TU | Trinity University (Texas) | NCAA D-III · TX | 34.2 | -1.4% |
| OU | Oglethorpe University | NCAA D-III · GA | 32.0 | -2.9% |
Southern Athletic Association — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
93 / 100
Market output
$3.22T
annual GDP in the footprint
Employer firms
1.0M
businesses that can buy inventory
Small businesses
4.1M
incl. non-employer firms
Addressable pool
$247.9M
local sponsor $ per year
MCNCAA D-III · TN · TN$520B · 183K firms
SUNCAA D-III · TX · TX$2.70T · 860K firms
Where the budget sits
Healthcare systems$38.0M
Banking & insurance$32.4M
Auto & dealer groups$25.9M
Energy & utilities$25.7M
QSR & beverage$21.6M
Retail & commerce$21.6M
- · NCAA D-III · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Healthcare systems holds the largest slice of local budget here (15% of the pool, ~$37,962K a year) — lead the sell there.
- · 4,066,659 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southern Athletic Association carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$85.9M
$47.3M – $158.6M
Market cap
$515.2M
$198.6M – $1.28B
Sponsorship band
$84.3M
$46.4M – $156.0M / yr
Fan economy
$2.5M
42,000 fans · $60/yr
Fan economy split
Gate & live attendance$1.0M
Merchandise & licensed product$857K
Digital, content & subscriptions$630K
- · Visibility 100.0 converts to a 25.2% capture rate against a $247.9M local sponsor pool.
- · 42,000 monetizable fans at $60/yr drive $2.52M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southern Athletic Association's market economy priced through visibility — move the visibility score and the whole stack moves with it.