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NFL · Football · Pro

NFL

Index 4000.00 +0.86%1 conferences32 programs1,696 modeled athletes24.7M engagement volume

Conferences

All programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

TickerProgramDetailRUTS24h
KCKansas City ChiefsKansas City100.0+2.4%
DALDallas CowboysArlington96.2-0.8%
PHIPhiladelphia EaglesPhiladelphia78.2+1.5%
NENew England PatriotsFoxborough73.9-1.2%
PITPittsburgh SteelersPittsburgh51.0+0.6%
SFSan Francisco 49ersSanta Clara45.4+3.2%
SEASeattle SeahawksSeattle45.3+0.9%
DETDetroit LionsDetroit37.0+5.8%
NYGNew York GiantsEast Rutherford35.0-2.1%
CHIChicago BearsChicago33.1+1.8%
BALBaltimore RavensBaltimore32.0+2.1%
DENDenver BroncosDenver30.1-0.4%
ATLAtlanta FalconsAtlanta28.7+1.1%
GBGreen Bay PackersGreen Bay28.6+0.3%
LARLos Angeles RamsInglewood28.0-0.9%
CARCarolina PanthersCharlotte23.4-1.5%
BUFBuffalo BillsOrchard Park22.5+1.7%
LACLos Angeles ChargersInglewood22.0+0.8%
HOUHouston TexansHouston21.6+4.2%
LVLas Vegas RaidersLas Vegas21.2-0.3%
NYJNew York JetsEast Rutherford19.9-2.8%
MIAMiami DolphinsMiami Gardens18.8+0.4%
NONew Orleans SaintsNew Orleans18.2-0.7%
TBTampa Bay BuccaneersTampa17.1-1.1%
CINCincinnati BengalsCincinnati15.2+0.5%
MINMinnesota VikingsMinneapolis15.1+2.9%
WASWashington CommandersLandover12.9+3.5%
TENTennessee TitansNashville12.7-0.2%
CLECleveland BrownsCleveland12.6-1.8%
ARIArizona CardinalsGlendale10.4+0.2%
INDIndianapolis ColtsIndianapolis10.0-0.5%
JAXJacksonville JaguarsJacksonville0.0-3.2%

NFL — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS
99 / 100
Market output
$9.83T
annual GDP in the footprint
Employer firms
3.2M
businesses that can buy inventory
Small businesses
12.6M
incl. non-employer firms
Addressable pool
$756.6M
local sponsor $ per year
KCKansas City · MO metro$156B · 57K firms
DALArlington · TX metro$135B · 43K firms
PHIPhiladelphia · PA metro$535B · 181K firms
NEFoxborough · MA metro$39B · 11K firms
PITPittsburgh · PA metro$192B · 65K firms
SFSanta Clara · CA metro$328B · 98K firms
SEASeattle · WA metro$515B · 150K firms
DETDetroit · MI metro$331B · 127K firms
NYGEast Rutherford · NY metro$138B · 38K firms
CHIChicago · IL metro$897B · 269K firms
BALBaltimore · MD metro$240B · 78K firms
DENDenver · CO metro$333B · 115K firms
ATLAtlanta · GA metro$564B · 207K firms
GBGreen Bay · WI metro$23B · 8K firms
LARInglewood · CA metro$246B · 74K firms
CARCharlotte · NC metro$216B · 79K firms
BUFOrchard Park · NY$2.30T · 640K firms
HOUHouston · TX metro$648B · 206K firms
LVLas Vegas · NV metro$169B · 65K firms
MIAMiami Gardens · FL metro$408B · 189K firms
NONew Orleans · LA metro$77B · 24K firms
TBTampa · FL metro$204B · 94K firms
CINCincinnati · OH metro$151B · 53K firms
MINMinneapolis · MN metro$330B · 108K firms
TENNashville · TN metro$172B · 60K firms
CLECleveland · OH metro$169B · 59K firms
ARIGlendale · AZ metro$27B · 10K firms
INDIndianapolis · IN metro$165B · 55K firms
JAXJacksonville · FL metro$119B · 55K firms
Where the budget sits
Banking & insurance$118.8M
Healthcare systems$92.4M
Auto & dealer groups$88.8M
Tech & software$72.1M
Retail & commerce$68.8M
QSR & beverage$65.6M
  • · Orchard Park is the commercial anchor — $2300B of output and 639,907 employer firms inside the footprint.
  • · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$118,848K a year) — lead the sell there.
  • · 12,557,189 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why NFL carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
11× · vis 100.0
Annual earning potential
$1.10B
$634.3M – $1.88B
Market cap
$12.12B
$4.88B – $27.98B
Sponsorship band
$257.4M
$141.6M – $476.2M / yr
Fan economy
$1.41B
4,940,000 fans · $285/yr
Fan economy split
Gate & live attendance$577.2M
Merchandise & licensed product$478.7M
Digital, content & subscriptions$352.0M
  • · Visibility 100.0 converts to a 25.2% capture rate against a $756.6M local sponsor pool.
  • · 4,940,000 monetizable fans at $285/yr drive $1407.90M of fan-economy revenue.
  • · Capitalized at a 11x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is NFL's market economy priced through visibility — move the visibility score and the whole stack moves with it.