Teams · RUTS program report · NFL · Inglewood, CA
LAC

Los Angeles Chargers

Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.

TVS
22.0
24h
+0.8%
NFL rank
#18 / 32
Posture
Prove
Tier 4 · Latent · scored on tracked market inputs · TVS = SPS×0.1 + MVS×0.4 + CSRS×0.1 + DSPS×0.4
Layer 1 · decomposition

Where the score comes from

Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.

InputRawWeightNormalizedContribution
MVS · Media visibility
Broadcast + national media impressions across the season window.
155.7M40%
62.4 index
25
DSPS · Digital / social
Owned + earned social reach across team, athlete and fan channels.
125.8M40%
19.4 index
7.8
CSRS · City / state / diaspora
Addressable population in-market plus diaspora communities that convert.
4.0M10%
48.2 index
4.8
SPS · Stadium presence
Gate capacity — the physical activation surface per home date.
70K10%
85.1 index
8.5
Layer 2 · content inventory

What the calendar is actually worth

  • 20 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
  • 160 clip slotsEight harvestable clips per event at conservative capture.
  • 702,400 season attendance10 home dates × 70,240 seats — the physical activation surface.
  • 69 athlete channelsDistribution nodes the program does not currently monetize.
Layer 3 · audience pools

Who is addressable

In-market metro
Inglewood, CA core catchment
4.0M
Season gate
10 home dates × 70,240 seats
702K
Social reach
Owned + athlete + fan channels
125.8M
Media impressions
Broadcast, syndication, national press
155.7M
Engagement volume
24h interaction throughput
510K
Layer 4 · modeled return
Year-one sponsorable inventory band
$322K – $1.1M
Blended effective CPM
$3263.94
Tier
Tier 4 · Latent

Band assumes the 160 clip slots and 20 event windows are packaged and sold as one season product, with the Inglewood market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.

Layer 4b · commercial base

Businesses in this market

Who can actually write the check — firm counts, output and category budget in the club market.

Inglewood, CA · commercial market
73 / 100
Market output
$246B
annual GDP in the footprint
Employer firms
74K
businesses that can buy inventory
Small businesses
288K
incl. non-employer firms
Addressable pool
$18.9M
local sponsor $ per year
Club marketInglewood, CA · CA metro$246B · 74K firms
Where the budget sits
Tech & software$3.4M
Banking & insurance$2.3M
Auto & dealer groups$1.9M
Healthcare systems$1.7M
QSR & beverage$1.6M
Retail & commerce$1.6M
Interest lanes · breadth 1.24×
Fitness & wellness · $4.8M

1 declared interest lane unlock 25% of the local sponsor pool — a 1.24× breadth multiplier on reach.

  • · Inglewood, CA is the commercial anchor — $246B of output and 73,775 employer firms inside the footprint.
  • · Tech & software holds the largest slice of local budget here (18% of the pool, ~$3,362K a year) — lead the sell there.
  • · 287,723 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
  • · This business base is why Los Angeles Chargers carries earnings potential beyond raw follower count.
Los Angeles Chargers · earning potential, market cap & fan economy
7.5× · vis 22.0
Annual earning potential
$8.6M
$5.0M – $14.4M
Market cap
$64.3M
$26.1M – $145.8M
Sponsorship band
$651K
$358K – $1.2M / yr
Fan economy
$13.2M
46,308 fans · $285/yr
Fan economy split
Gate & live attendance$5.4M
Merchandise & licensed product$4.5M
Digital, content & subscriptions$3.3M
  • · Visibility 22.0 converts to a 2.8% capture rate against a $18.9M local sponsor pool.
  • · 46,308 monetizable fans at $285/yr drive $13.20M of fan-economy revenue.
  • · Capitalized at a 7.5x revenue multiple. Modeled estimate, not a reported valuation.
  • · Every figure above is Los Angeles Chargers's market economy priced through visibility — move the visibility score and the whole stack moves with it.
Sentiment index
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Layer 5 · execution

90-day activation plan

Phase-gated. Each block ends in a re-score, not a report.

Days 0–30 · Baseline
  • · Lock the LAC score sheet: verify Stadium presence as the lead asset (85.1 index).
  • · Audit every owned handle and map the 69 athlete channels into one distribution graph.
  • · Price the 160 clip slots against comparable NFL inventory before any sell motion.
Days 31–60 · Build
  • · Close the Digital / social gap — it is the lowest normalized input at 19.4.
  • · Stand up 3 recurring franchises around the 10 home dates (pre / live / post).
  • · Build a Inglewood/CA civic lane — local commerce converts before national does.
Days 61–90 · Monetize
  • · Package 20 events into a season sponsor tier at the modeled band.
  • · Route athlete-channel inventory into the shared rev-share ledger.
  • · Re-score at day 90; target +7.8 TVS on the next pull.
Layer 5b · storyline & value

Team analysis

Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.

Active players
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Combined player IG
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Players w/ verified social
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Player press · 90d
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Team headlines · 30d
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Current storyline · written from this month's headlines
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Who drives attention
Latest team coverage
Layer 5c · surprises

Concealed value on this roster

Who is worth more than the attention they get — plus the full report as a PDF.

Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.

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Layer 6 · roster

Roster on file

Read live from the athlete database — every name opens that athlete's own RUTS page.

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Layer 6 · live feed

Roster & schedule

Pulled from the official league feed, every athlete scored on the RUTS spine.

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Comparables

Nearest programs by TVS

Price against the band these teams sit in, not against the league leader.

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