Teams · RUTS program report · NCAA D-II · Central Intercollegiate Athletic Association · HBCU · 5 varsity sports
LC
Livingstone College
Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.
TVS
40.5
24h
-0.5%
NCAA D-II rank
#284 / 305
Posture
Build
Tier 3 · Growth · modeled from membership, sponsorship breadth and conference tier · TVS = SPS×0.1 + MVS×0.4 + CSRS×0.1 + DSPS×0.4
Layer 1 · decomposition
Where the score comes from
Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.
| Input | Raw | Weight | Normalized | Contribution |
|---|---|---|---|---|
MVS · Media visibility Broadcast + national media impressions across the season window. | 75.7M | 40% | 27.3 index | 10.9 |
DSPS · Digital / social Owned + earned social reach across team, athlete and fan channels. | 124.1M | 40% | 30 index | 12 |
CSRS · City / state / diaspora Addressable population in-market plus diaspora communities that convert. | 328K | 10% | 8.2 index | 0.8 |
SPS · Stadium presence Gate capacity — the physical activation surface per home date. | 18K | 10% | 16.9 index | 1.7 |
Layer 2 · content inventory
What the calendar is actually worth
- 13 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
- 104 clip slotsEight harvestable clips per event at conservative capture.
- 127,470 season attendance7 home dates × 18,210 seats — the physical activation surface.
- 110 athlete channelsDistribution nodes the program does not currently monetize.
Layer 3 · audience pools
Who is addressable
In-market metro
NC, NC core catchment
328K
Season gate
7 home dates × 18,210 seats
127K
Social reach
Owned + athlete + fan channels
124.1M
Media impressions
Broadcast, syndication, national press
75.7M
Engagement volume
24h interaction throughput
972K
Layer 4 · modeled return
Year-one sponsorable inventory band
$97K – $320K
Blended effective CPM
$1393.27
Tier
Tier 3 · Growth
Band assumes the 104 clip slots and 13 event windows are packaged and sold as one season product, with the NC market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.
Layer 4b · commercial base
Businesses in this market
Who can actually write the check — firm counts, output and category budget in the club market.
NC, NC · commercial market
88 / 100
Market output
$830B
annual GDP in the footprint
Employer firms
303K
businesses that can buy inventory
Small businesses
1.2M
incl. non-employer firms
Addressable pool
$63.9M
local sponsor $ per year
Club marketNC, NC · NC$830B · 303K firms
Where the budget sits
Banking & insurance$15.4M
Healthcare systems$7.7M
Auto & dealer groups$6.5M
QSR & beverage$5.4M
Retail & commerce$5.4M
Tech & software$4.9M
Interest lanes · breadth 1.54×
Youth & education · $27.0MFitness & wellness · $18.6M
2 declared interest lanes unlock 59% of the local sponsor pool — a 1.54× breadth multiplier on reach.
- · NC, NC is the commercial anchor — $830B of output and 302,694 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (24% of the pool, ~$15,436K a year) — lead the sell there.
- · 1,180,507 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Livingstone College carries earnings potential beyond raw follower count.
Livingstone College · earning potential, market cap & fan economy
4.5× · vis 40.5
Annual earning potential
$9.9M
$5.6M – $17.6M
Market cap
$44.6M
$17.6M – $106.8M
Sponsorship band
$5.8M
$3.2M – $10.8M / yr
Fan economy
$6.8M
113,432 fans · $60/yr
Fan economy split
Gate & live attendance$2.8M
Merchandise & licensed product$2.3M
Digital, content & subscriptions$1.7M
- · Visibility 40.5 converts to a 5.9% capture rate against a $63.9M local sponsor pool.
- · 113,432 monetizable fans at $60/yr drive $6.81M of fan-economy revenue.
- · Capitalized at a 4.5x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Livingstone College's market economy priced through visibility — move the visibility score and the whole stack moves with it.
Sentiment index
no coverage
No external rankings or preview copy loaded for Livingstone College yet. Load signals →
Layer 5 · execution
90-day activation plan
Phase-gated. Each block ends in a re-score, not a report.
Days 0–30 · Baseline
- · Lock the LC score sheet: verify Digital / social as the lead asset (30 index).
- · Audit every owned handle and map the 110 athlete channels into one distribution graph.
- · Price the 104 clip slots against comparable CFB inventory before any sell motion.
Days 31–60 · Build
- · Close the City / state / diaspora gap — it is the lowest normalized input at 8.2.
- · Stand up 3 recurring franchises around the 7 home dates (pre / live / post).
- · Build a NC/NC civic lane — local commerce converts before national does.
Days 61–90 · Monetize
- · Package 13 events into a season sponsor tier at the modeled band.
- · Route athlete-channel inventory into the shared rev-share ledger.
- · Re-score at day 90; target +6.0 TVS on the next pull.
Layer 5b · storyline & value
Team analysis
Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.
Active players
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Combined player IG
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Players w/ verified social
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Player press · 90d
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Team headlines · 30d
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Current storyline · written from this month's headlines
Pulling articles and writing the storyline…
Who drives attention
Latest team coverage
Layer 5c · surprises
Concealed value on this roster
Who is worth more than the attention they get — plus the full report as a PDF.
Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.
Reading roster…
Layer 6 · roster
Roster on file
Read live from the athlete database — every name opens that athlete's own RUTS page.
Loading roster from the athlete database…
Layer 6 · department
Department squads
Program-supplied squad lists for this athletic department.
352 rostered athletes across 16 squads · every name links to a modeled RUTS brief
| # | Name | Pos / Event | Ht / Wt | Class | Hometown | Previous |
|---|---|---|---|---|---|---|
| 0 | Samir Cherry | RB | 5'7" · 171 | Jr. | Roselle, NJ | Plainfield HS |
| 0 | Kevin Larkins Jr | SAF | 6'2" · 167 | Jr. | Fort Lauderdale, FL | Mississippi Gulf Coast CC |
| 1 | Tavion Jackson | WR | 5'10" · 169 | Sr. | Cleveland, OH | Walsh University |
| 1 | David Jones | DL | 6'2" · 350 | So. | Augusta, GA | Hephzibah Comprehensive HS |
| 2 | Jordan Myles | CB | 6'1" · 185 | Jr. | Miami, FL | Louisiana Tech University |
| 2 | Calvin Scott | RB | 5'8" · 170 | So. | Kennesaw, GA | North Paulding HS |
| 3 | Dallas Johnson | CB | 5'11" · 185 | Jr. | Orlando, FL | St. Thomas University |
| 3 | Chris Washington | WR | 5'9" · 175 | So. | Jacksonville, FL | Duncan U. Fletcher HS |
| 4 | Tye'Shawn Cox | WR | 5'9" · 155 | So. | Baltimore, MD | Charleston WV |
| 5 | Andrew McClain | QB | 6'1" · 180 | Sr. | Apopka, FL | Iowa Western Community College |
| 5 | Velson Seide | SAF | 6'2" · 215 | So. | Orlando, FL | Olympia HS |
| 6 | Salomon Georges | QB | 5'10" · 170 | Fr. | Orlando, FL | The First Academy |
| 6 | Brandon "Manny" Moss | SAF | 6'1" · 200 | Sr. | Fayetteville, GA | — |
| 7 | Davyn Reid | WR | 5'10" · 190 | R-Jr. | Mooresville, NC | Campbell University |
| 8 | Jordan Paul | DE | 6'3" · 220 | Jr. | Mableton, GA | Pebble Brooke HS |
| 9 | Justin Glenn | TE | — · — | Jr. | Clearwater, FL | Clearwater HS |
| 9 | Kobe Pringle | DE | 5'11" · 240 | Sr. | Washington, DC | Rock Creek Christian Academy |
| 10 | Deante Porter | LB | 6'1" · 215 | Jr. | Brooklyn, NY | Minnesota West Community & Technical College |
| 10 | Alfredo Sotelo | QB | 6'1" · 210 | R-So. | Tucson, AZ | Campbell University |
| 11 | Ronald Lindsey III | WR | 6'2" · 185 | Fr. | Lawrenceville, GA | Georgia Knights Prep |
| 11 | Terrance Pierre | LB | 6'3" · 230 | Gr. | Brooklyn, NY | Minnesota West CC |
| 12 | Kenyon Garner | DE | 6'4" · 230 | So. | Okeechobee, FL | James S Rickards HS |
| 12 | Tristian McClary | QB | 6'2" · 185 | Sr. | Denton, TX | Tarleton State University |
| 13 | Elijah Alexander | QB | 6'4" · 225 | Jr. | Minneapolis, MN | Minnesota West Community & Technical College |
| 13 | Jason Zapata | PK | 5'11" · 175 | So. | Florida City, FL | Somerset Academy |
| 14 | Dontavius Phillips | DE | 6'3" · 210 | Jr. | Austell, GA | Pebblebrook HS |
| 14 | Maliq Staten | RB | 6'2" · 236 | Sr. | Philadelphia, PA | Fayetteville State University |
| 15 | Chantz Bouknight | QB | 5'10" · 165 | Fr. | Atlanta, GA | East Paulding HS |
| 15 | Johnathan Gonzalez | SAF | 5'11" · 185 | Sr. | Paterson, NJ | American International College |
| 16 | Josh Mahatha | QB | 6'3" · 180 | Jr. | Charlotte, NC | Louisburg College |
| 18 | Darian Reid | SAF | 5'9" · 150 | Fr. | Mooresville, NC | Mooresville HS |
| 19 | Dylan Nahra | QB | 6'0" · 195 | Fr. | Clearwater, FL | Boca Ciega HS |
| 20 | Joshua Jackson | DE | 6'3" · 240 | Fr. | Ruther Glen, VA | Saint Michaels HS |
| 21 | Adom Hembrick | CB | 6'0" · 180 | Fr. | Fayetteville, NC | E.E. Smith HS |
| 25 | Jayden Reeder | LB | 6'0" · 203 | Jr. | Charlotte, NC | Julius L Chambers |
| 26 | Eshawn Carter | CB | 5'10" · 160 | Sr. | Greenboro, NC | Bluefield State University |
| 27 | Kah'mari Hill | DB | 6'1" · 175 | Sr. | Tampa, FL | Armwood HS |
| 28 | Javen Parker | RB | 5'9" · 190 | Fr. | Columbus, GA | East Paulding HS |
| 29 | Virgil Davis | CB | 5'10" · 160 | So. | Statesville, NC | Mooresville HS |
| 30 | Caleb Ordogne | DE | 6'3" · 247 | So. | New Orleans, LA | Parkview Baptist HS |
| 31 | Bruce Jones | CB | 6'0" · 180 | Rf. | Richmond, VA | — |
| 32 | Chris Brown | RB | 5'8" · 195 | Jr. | Charlotte, NC | Hopewell HS |
| 33 | Zavion Lloyd | LB | — · — | So. | Charlotte, NC | Olympic HS |
| 34 | Nigel Davis | DB | 5'10" · 160 | So. | Hephzibah, GA | Community Christian College |
| 35 | Isaac Gallagher | P | 6'3" · 205 | Fr. | Brisbane, Australia | San Joaquin Delta College |
| 36 | Malachi Adkins | SAF | 5'10" · 170 | Fr. | Clayton, NC | Clayton HS |
| 37 | Javon Pray | SAF | 5'10" · 185 | So. | Naples, FL | Golden Gate HS |
| 38 | Raymond Green | RB | 5'9" · 180 | Fr. | Orlando, FL | Olympia HS |
| 40 | RJ China | LS | 5'9" · 259 | Jr. | Irmo, SC | Dutch Fork HS |
| 41 | De'Maurion Stewart | LB | 6'0" · 210 | So. | York, SC | York Comprehensive |
| 42 | Anthony Williams | LB | 6'2" · 200 | So. | West Palm Beach, FL | Palm Beach Lakes HS |
| 45 | JJ Gordon | DB | — · — | Fr. | Gastonia, NC | Ashbrook HS |
| 46 | Tremain Burns Jr | SAF | 5'9" · 170 | Fr. | Atlanta, GA | Salem HS |
| 49 | Hezekiah Adams | DB | — · — | Fr. | Bladenboro, NC | West Bladen HS |
| 50 | Henry Jean-Simeon | LB | 5'11" · 195 | Fr. | Miami, FL | Miami Senior HS |
| 51 | Malachi Coleman | RB | — · — | Jr. | Gastonia, NC | Hunter Huss HS |
| 52 | Antonio Walthour | OL | 6'4" · 295 | So. | Hinesville, GA | Bradwell Institute |
| 53 | Keith Chambless | OL | 6'4" · 295 | Sr. | Griffin, GA | Griffin HS |
| 54 | Keith Thompson Jr | LB | 6'0" · 295 | Fr. | Deerfield Beach, FL | — |
| 55 | Lukas Colella | LB | 6'0" · 220 | Fr. | Wesley Chapel, FL | Wiregrass Ranch HS |
| 56 | Adrian Scott | DE | 6'5" · 190 | Fr. | Charlotte, NC | Corvian Community HS |
| 57 | Owen Manuel | LB | 6'1" · 230 | Fr. | Jacksonville, FL | Duncan U. Fletcher HS |
| 58 | Terrence Jackson Jr | DT | 6'2" · 302 | Sr. | Middletown, CT | Middletown HS |
| 59 | Olufemi Sode | DT | 6'1" · 280 | So. | Vineland, NJ | Vineland HS |
| 60 | Khalil Callwood | OL | 6'0" · 235 | Fr. | Miami, FL | American HS |
| 65 | Corey Deas Jr | OL | 6'4" · 300 | So. | McClellanville, SC | Wando HS |
| 70 | Jaxon Barnett | OL | 6'3" · 290 | So. | Orlando, FL | Olympia HS |
| 71 | Cesar Gomez | OL | 6'5" · — | Sr. | Reynordsburg, OH | Pickerington North HS |
| 72 | Caleb Stokes | OL | 6'1" · 302 | So. | Lakeland, FL | Lakeland Senior HS |
| 73 | Caleb Dabney | OL | 6'1" · 270 | So. | Monroe, GA | Georgia Knights Prep |
| 74 | Josiah Desilva | OL | 6'1" · 275 | Fr. | — | — |
| 75 | Omoruyi Aliu-Otokiti | OL | 6'4" · 315 | So. | Orlando, FL | Windermere Preparatory School |
| 76 | Sebastian Ruiz | OL | — · — | Fr. | — | — |
| 78 | Davontae Kendrick | DT | — · — | Fr. | Lakeland, FL | Lakeland HS |
| 80 | Jordan London | WR | 6'0" · 170 | Fr. | Sunrise, FL | Piper HS |
| 81 | Ashton Timberlake | WR | 5'8" · 160 | Fr. | Greenboro, NC | Northeast Guilford HS |
| 82 | Jamal Haizlip | TE | 5'10" · 180 | Fr. | High Point, NC | Mallard Creek HS |
| 86 | Rkisch Hyppolite | WR | 5'8" · 171 | R-Fr. | Immokalee, FL | Venice HS |
| 87 | Jacobee Dorn | TE | 6'0" · 220 | Sr. | Lexington, NC | Louisburg College |
| 90 | Jordan Downey | DT | 6'3" · 275 | So. | Oakville, Ontario | Holy Trinity Catholic School |
| 91 | William Vernon | DT | 6'0" · 300 | Fr. | Charlotte, NC | Palisades HS |
| 92 | Brandon Leake | DT | 6'1" · 340 | Sr. | Baltimore, MD | Norfolk State |
| 93 | Alexander Johnson | DT | 6'1" · 300 | Jr. | Irmo, SC | Limestone College |
| — | Tate Abel | WR | 6'0" · 170 | Sr. | Crawford, TX | Tarleton State University |
| — | Mannasseh Alexis | LB | 5'11" · 250 | Fr. | St. Petersburg, FL | Wiregrass Ranch HS |
| — | Jonathan Blue | G | 6'5" · 330 | Rf. | Philadelphia, PA | St. John Neumann and Maria Goretti Catholic HS |
| — | Chris Coates | LB | 5'11" · — | Jr. | Concord, NC | Northwest Cabarrus HS |
| — | Ben Coates III | TE | 6'3" · 230 | Sr. | Concord, NC | Northwest Cabarrus HS |
| — | Brendyn Colella | QB | 6'1" · 205 | So. | Wesley Chapel, FL | Tusculum University |
| — | Javion Collins | LB | 6'0" · 212 | So. | Tampa, FL | Blake HS |
| — | Chistopher Garrett Jr. | QB | 5'11" · 225 | So. | Hinesville, GA | Bradwell Institute |
| — | Darius Headley | RB | 5'11" · 220 | So. | Gastonia, NC | North Carolina A&T University |
| — | Keiwan Kirkland Jr. | SAF | 5'10" · 180 | So. | Plainfield, NJ | Barack Obama Green Charter HS |
| — | Aydan Morgan | WR | 5'9" · 170 | Jr. | Gautier, MS | Mississippi Gulf Coast CC |
| — | Josh Noble | T | 6'5" · 230 | Jr. | Mount Ulla, NC | Campbell University |
| — | Ayden Ramirez | WR | 5'8" · 170 | Fr. | Los Angeles, CA | Bishop Mora Salesian HS |
| — | Khairi Taylor | SAF | 6'1" · 185 | So. | Riverdale, GA | Mississippi Christian Community College |
| — | Caleb Toombs | RB | 5'9" · 200 | Fr. | Panama City, FL | Bay HS |
| — | Ala-meen Watkins | LB | 6'2" · 230 | Fr. | Plainfield, NJ | Plainfield HS |
| — | Mekhi Wharton | QB | 6'5" · 200 | So. | Philadelphia, PA | St. John Neumann and Maria Goretti Catholic HS |
Comparables
Nearest programs by TVS
Price against the band these teams sit in, not against the league leader.
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