Teams · RUTS program report · NCAA D-I FCS · Coastal Athletic Association · HBCU · 6 varsity sports
NCTS
North Carolina A&T State University
Full department read: how the Team Visibility Score is built, what the calendar is worth in content units, which audience pools are addressable, and the 90-day sequence to move the number.
TVS
56.5
24h
-2.2%
NCAA D-I FCS rank
#218 / 363
Posture
Scale
Tier 2 · Anchor · modeled from membership, sponsorship breadth and conference tier · TVS = SPS×0.1 + MVS×0.4 + CSRS×0.1 + DSPS×0.4
Layer 1 · decomposition
Where the score comes from
Each input normalized against the league leader, then weighted. The contribution column is what actually moves TVS.
| Input | Raw | Weight | Normalized | Contribution |
|---|---|---|---|---|
MVS · Media visibility Broadcast + national media impressions across the season window. | 105.6M | 40% | 38.1 index | 15.2 |
DSPS · Digital / social Owned + earned social reach across team, athlete and fan channels. | 173.1M | 40% | 41.8 index | 16.7 |
CSRS · City / state / diaspora Addressable population in-market plus diaspora communities that convert. | 458K | 10% | 11.4 index | 1.1 |
SPS · Stadium presence Gate capacity — the physical activation surface per home date. | 25K | 10% | 23.2 index | 2.3 |
Layer 2 · content inventory
What the calendar is actually worth
- 13 scheduled eventsEach one is a pre / live / post content unit — three placements minimum.
- 104 clip slotsEight harvestable clips per event at conservative capture.
- 174,510 season attendance7 home dates × 24,930 seats — the physical activation surface.
- 110 athlete channelsDistribution nodes the program does not currently monetize.
Layer 3 · audience pools
Who is addressable
In-market metro
NC, NC core catchment
458K
Season gate
7 home dates × 24,930 seats
175K
Social reach
Owned + athlete + fan channels
173.1M
Media impressions
Broadcast, syndication, national press
105.6M
Engagement volume
24h interaction throughput
1.4M
Layer 4 · modeled return
Year-one sponsorable inventory band
$135K – $443K
Blended effective CPM
$1382.56
Tier
Tier 2 · Anchor
Band assumes the 104 clip slots and 13 event windows are packaged and sold as one season product, with the NC market and athlete channels routed through a shared ledger. Low end is inventory-only; high end includes diaspora and commerce activation.
Layer 4b · commercial base
Businesses in this market
Who can actually write the check — firm counts, output and category budget in the club market.
NC, NC · commercial market
88 / 100
Market output
$830B
annual GDP in the footprint
Employer firms
303K
businesses that can buy inventory
Small businesses
1.2M
incl. non-employer firms
Addressable pool
$63.9M
local sponsor $ per year
Club marketNC, NC · NC$830B · 303K firms
Where the budget sits
Banking & insurance$15.4M
Healthcare systems$7.7M
Auto & dealer groups$6.5M
QSR & beverage$5.4M
Retail & commerce$5.4M
Tech & software$4.9M
Interest lanes · breadth 1.54×
Youth & education · $27.0MFitness & wellness · $18.6M
2 declared interest lanes unlock 59% of the local sponsor pool — a 1.54× breadth multiplier on reach.
- · NC, NC is the commercial anchor — $830B of output and 302,694 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (24% of the pool, ~$15,436K a year) — lead the sell there.
- · 1,180,507 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why North Carolina A&T State University carries earnings potential beyond raw follower count.
North Carolina A&T State University · earning potential, market cap & fan economy
4.9× · vis 56.5
Annual earning potential
$16.4M
$9.3M – $29.1M
Market cap
$80.5M
$31.8M – $192.8M
Sponsorship band
$9.6M
$5.3M – $17.8M / yr
Fan economy
$11.3M
188,620 fans · $60/yr
Fan economy split
Gate & live attendance$4.6M
Merchandise & licensed product$3.8M
Digital, content & subscriptions$2.8M
- · Visibility 56.5 converts to a 9.8% capture rate against a $63.9M local sponsor pool.
- · 188,620 monetizable fans at $60/yr drive $11.32M of fan-economy revenue.
- · Capitalized at a 4.9x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is North Carolina A&T State University's market economy priced through visibility — move the visibility score and the whole stack moves with it.
Sentiment index
no coverage
No external rankings or preview copy loaded for North Carolina A&T State University yet. Load signals →
Layer 5 · execution
90-day activation plan
Phase-gated. Each block ends in a re-score, not a report.
Days 0–30 · Baseline
- · Lock the NCTS score sheet: verify Digital / social as the lead asset (41.8 index).
- · Audit every owned handle and map the 110 athlete channels into one distribution graph.
- · Price the 104 clip slots against comparable CFB inventory before any sell motion.
Days 31–60 · Build
- · Close the City / state / diaspora gap — it is the lowest normalized input at 11.4.
- · Stand up 3 recurring franchises around the 7 home dates (pre / live / post).
- · Build a NC/NC civic lane — local commerce converts before national does.
Days 61–90 · Monetize
- · Package 13 events into a season sponsor tier at the modeled band.
- · Route athlete-channel inventory into the shared rev-share ledger.
- · Re-score at day 90; target +4.3 TVS on the next pull.
Layer 5b · storyline & value
Team analysis
Live headlines, combined roster reach, sourced franchise value and viewership — storyline written only from the pulled articles.
Active players
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Combined player IG
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Players w/ verified social
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Player press · 90d
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Team headlines · 30d
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Current storyline · written from this month's headlines
Pulling articles and writing the storyline…
Who drives attention
Latest team coverage
Layer 5c · surprises
Concealed value on this roster
Who is worth more than the attention they get — plus the full report as a PDF.
Players at or above this roster's median RUTS whose followers and 90-day press lag behind. Gap = RUTS minus attention. Only measured follower or press counts qualify — unknown never counts as low reach. Modeled, not reported.
Reading roster…
Layer 6 · roster
Roster on file
Read live from the athlete database — every name opens that athlete's own RUTS page.
Loading roster from the athlete database…
Layer 6 · department
Department squads
Program-supplied squad lists for this athletic department.
340 rostered athletes across 13 squads · every name links to a modeled RUTS brief
| # | Name | Pos / Event | Ht / Wt | Class | Hometown | Previous |
|---|---|---|---|---|---|---|
| 0 | Terien George | LB | 6'2" · 225 | R-Jr | Douglasville, Ga. | Douglas County |
| 0 | Kevin White | QB | 6'0" · 180 | R-Jr | Newport News, Va. | Green Run |
| 1 | Kamari Blankumsee | S | 5'10" · 190 | Sr | Dixie, Ga. | Fort Valley State |
| 1 | JT Smith | RB | 6'0" · 210 | R-Sr | Charlotte, N.C. | Wofford College |
| 2 | Steven Davis II | S | 6'1" · 170 | R-Sr | Greensboro, N.C. | Dudley |
| 3 | Amonte Jones | WR | 6'0" · 170 | R-Sr | Chesapeake, Va. | Oscar Smith |
| 4 | Jy Walls | QB | 6'2" · 195 | R-Fr | Pittsburgh, Pa. | Central Catholic |
| 5 | Jayvonne Dillard | WR | 6'2" · 205 | R-Jr | Lithonia, Ga. | Miller Grove |
| 7 | Tyrek Brown | LB | 6'0" · 225 | R-So | Charlotte, N.C. | Campbell |
| 7 | Champ Long | QB | 6'0" · 205 | R-Jr | Jersey City, N.J. | University of Maryland |
| 8 | Antoine Bell | TE | 6'4" · 230 | R-Sr | Charlotte, N.C. | Western Carolina |
| 9 | Shimique Blizzard | RB | 5'8" · 191 | Sr | Chesapeake, Va. | Western Branch |
| 10 | Nebanye Moore | TE | 6'2" · 235 | R-Jr | Statesville, N.C. | Charleston Southern |
| 11 | Alston Hooker | QB | 6'1" · 185 | Gr | Greensboro, N.C. | Ragsdale |
| 12 | Michael Carlock-Williams | WR | 6'4" · 190 | R-So | Jacksonville, N.C. | Jacksonville |
| 13 | Anthony Rucker | TE | 6'3" · 211 | R-Sr | Orlando, Fla. | Jones |
| 14 | Chase Cheeks | WR | 5'11" · 175 | R-Fr | Spartanburg, S.C. | Dorman |
| 14 | Dray Duncan | DB | 6'1" · 185 | R-Jr | Columbus, Ga. | Fort Valley State |
| 15 | Cortez Lane | WR | 5'11" · 185 | Jr | Camden, S.C. | Cardinal Newman School |
| 17 | DeAndre Nance | DB | 6'3" · 210 | R-Fr | Fayetteville, N.C. | Campbell |
| 17 | Braxton Thomas | QB | 6'3" · 220 | R-Fr | Sarasota, Fla. | Riverview |
| 18 | Ryan Stephens | WR | 5'9" · 175 | R-Jr | Greensboro, N.C. | East Carolina |
| 18 | Corbin Wilson | S | 6'3" · 205 | R-So | High Point, N.C. | Southwest Guilford |
| 19 | Xzavion Walton | WR | 6'5" · 200 | R-Jr | Emporia, Va. | Greensville County |
| 19 | Jayden White | WR | 5'11" · 170 | Fr | Cornelius, N.C. | Hough |
| 20 | Ameer Bateman | DB | 5'11" · 185 | So | Paulsboro, N.J. | Hudson Valley CC |
| 20 | Jamaal Purefoy-Thaxton | S | 6'0" · 195 | R-So | Chapel Hill, N.C. | Carrboro |
| 21 | Mykell Harvey | S | 6'0" · 185 | So | Roanoke, Va. | Northside |
| 23 | Cameren Dalrymple | LB | 6'0" · 174 | R-Sr | Rose Hill, N.C. | Naval Academy |
| 24 | Jailen Hicks | RB | 6'3" · 210 | R-Jr | Greensboro, N.C. | Dudley |
| 25 | Mack David II | RB | 5'11" · 240 | R-Sr | Winston-Salem, N.C. | West Forsyth |
| 26 | Jonathan Brown | S | 6'1" · 180 | R-So | Wendell, N.C. | Guilford College |
| 26 | Caden Vann | DB | 6'0" · 180 | Fr | Durham, N.C. | Southern Durham |
| 27 | Jonathan Kimbrough-Campbell | S | 5'11" · — | R-Sr | Daytona Beach, Fla. | Mainland |
| 29 | PeeWee Jones | CB | 6'1" · 185 | R-Fr | Charlotte, N.C. | West Charlotte |
| 30 | Braeden Grant | CB | 6'0" · 175 | R-So | Akron, Ohio | Fork Union Military Academy |
| 31 | Michael Godette | RB | 5'8" · 145 | Jr | Greensboro, N.C. | Northwest Guilford |
| 32 | Kartrell Townsend | DB | 6'2" · 180 | R-So | Latta, S.C. | Arkansas Monticello |
| 34 | Willie Hamilton | S | 6'1" · 200 | R-Sr | South Jordan, Utah | Jacksonville State |
| 35 | Donavan Frederick | LB | 6'2" · 260 | Fr | Fayetteville, N.C. | 71st |
| 36 | Ryan Strickland | CB | 6'2" · 170 | R-Jr | Powder Springs, Ga. | Hiram |
| 37 | Kyle Carpenter | DB | 6'2" · 200 | R-Fr | Buford, Ga. | Colorado |
| 38 | Keshen Spence | DB | 6'2" · 210 | Jr | Cairo, Ga. | Fort Valley State |
| 40 | Ethan Clabo | DE | 6'4" · 235 | Fr | Mt. Airy, N.C. | Mt. Airy |
| 40 | Teriq Mclaughlin | RB | 5'11" · 205 | R-Fr | Greensboro, N.C. | Southeast Guilford |
| 41 | RJ Baker | RB | 5'9" · 175 | R-Jr | Greensboro, N.C. | Norfolk State |
| 42 | Cameron Lytle | PK | 5'10" · 175 | R-Fr | Loxley, Ala. | Oberlin College |
| 43 | Robert Steward | S | 6'0" · 180 | R-So | Washington, D.C. | St. John's College High School |
| 44 | Jayden Williams | RB | 6'0" · 223 | Jr | Richmond, Va. | Trinity Episcopal |
| 45 | Joshua Coleman | S | 6'2" · 190 | R-Jr | Lake City, S.C. | Lake City |
| 46 | DJ Page | P | 6'0" · 185 | Jr | Lithia, Fla. | Newsome |
| 47 | Javen Dixon | DE | 6'4" · 215 | So | Kinston, N.C. | Kinston |
| 47 | Bron Rogers | WR | 6'0" · 182 | R-Fr | Burlington, N.C. | Williams |
| 49 | RJ Williams | TE | 6'5" · 250 | Jr | Cordele, Ga. | Benedict College |
| 51 | CJ Ragland | OL | 6'6" · 235 | So | Henderson, N.C. | Vance County |
| 52 | MarQuis Roberts | LB | 6'2" · 223 | R-Fr | Washington, D.C. | Campbell |
| 54 | Eddie Conover | LB | 6'1" · 218 | So | Summerville, S.C. | Hough |
| 55 | Qae'Shon Sapp | OL | 6'4" · 305 | R-Fr | Albany, Ga. | Florida Atlantic |
| 56 | Travon Dye | DE | 6'2" · 220 | R-So | Wayne, N.J. | Shepherd University |
| 58 | Chance Pickard | DE | 6'3" · 240 | Jr | Greensboro, N.C. | Morgan State |
| 60 | Tim Hammonds | OL | 6'5" · 290 | R-So | Red Springs, N.C. | Red Springs |
| 62 | Ahmarion McLeod | OL | 6'3" · 310 | R-Jr | Fort Mill, S.C. | Elon |
| 63 | Kolbe Breland | OL | 6'3" · 285 | R-Fr | Charlotte, N.C. | Julius L. Chambers |
| 65 | Andrew Dorsey | OL | 6'3" · 300 | Sr | Atlanta, Ga. | Fort Valley State |
| 70 | Eli Williams | OL | 6'6" · 280 | R-So | Irmo, S.C. | S.C. State |
| 71 | Jodi Freeman | OL | 6'6" · 340 | R-So | Lumberton, N.C. | Purnell Swett |
| 72 | Andre Oben | OL | 6'5" · 290 | R-So | Montclair, N.J. | Monmouth |
| 73 | Phinnell Marshall | OL | 6'5" · 292 | R-Jr | Providence, R.I. | Gardner-Webb |
| 74 | Desmond Jackson | OL | 6'4" · 305 | Jr | Winston-Salem, N.C. | Coastal Carolina |
| 76 | Noah Okoye | OL | 6'6" · 310 | R-So | Bowie, Md. | Archbishop Carroll |
| 81 | Mark Tillman | WR | 6'3" · 205 | R-Jr | Greensboro, N.C. | Fayetteville State |
| 82 | Tony Sanchez | TE | 6'3" · 230 | So | Gainesville, Fla. | Bucholz |
| 83 | Jaylen Baker | TE | 6'5" · 230 | Sr | Long Beach, Calif. | Cerritos College |
| 84 | Daylin Haltiwanger | WR | 6'2" · 195 | Fr | Columbia, S.C. | Hammond |
| 85 | Jay Avery | WR | 5'11" · 175 | R-Jr | Asheville, N.C. | Radford |
| 86 | Eric Gladney | WR | 5'11" · 175 | So | Greensboro, N.C. | Southeast Guilford |
| 87 | Aaron White | WR | 6'2" · 180 | R-So | Macomb, Mich. | De La Salle Collegiate High School |
| 88 | Elijah Kennedy | WR | 5'11" · 180 | R-Sr | High Point, N.C. | High Point Central |
| 89 | Rory Jones-Amen-Hetep | WR | 6'2" · 185 | R-Jr | Raleigh, N.C. | Rolesville |
| 90 | Ben Boulware | DL | 6'4" · 280 | Fr | Winston-Salem, N.C. | Oak Grove |
| 91 | Marley Gordy | DE | 6'2" · 230 | R-Jr | Brambleton, Va. | Flint Hill |
| 92 | Cardicus Stanley | DL | 6'1" · 325 | Jr | Macon, Ga. | Johnson C. Smith |
| 93 | Zion Ettison | DL | 6'3" · 235 | Jr | Hickory, N.C. | Louisburg Community College |
| 93 | Dawson Wittke | LS | 5'11" · 225 | Fr | Buford, Ga. | Buford |
| 94 | Sidiq Cabaniss-Ali | DL | 6'2" · 270 | So | Charlotte, N.C. | Independence |
| 96 | Darius Battle | DE | — · — | R-So | Charlotte, N.C. | Mallard Creek |
| 97 | Amondi James | DL | 6'6" · 290 | Jr | Oxon Hill, Md. | St. Francis |
| 98 | Chris Price | DL | — · — | Fr | Hartsville, S.C. | Hartsville |
| 99 | Malik Brown | DL | 6'6" · 315 | R-Fr | Chesterfield, Va. | Matoaca |
| 99 | William Evans | DL | 6'3" · 235 | Fr | Charlotte, N.C. | Mallard Creek |
Comparables
Nearest programs by TVS
Price against the band these teams sit in, not against the league leader.
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