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BSB-D1 · Baseball · D-I
Baseball · Division I
Index 1760.00 +3.43%33 conferences309 programs11,131 modeled athletes1.9M engagement volume
Conferences
Atlantic Coast Conference16 · 90.2Big Ten Conference17 · 89.5Big 12 Conference14 · 89.1Southeastern Conference16 · 88.9Pac-12 Conference5 · 81.2Mid-American Conference11 · 70.9Conference USA10 · 70.2Sun Belt Conference14 · 69.8Mountain West Conference9 · 68.5American Conference10 · 68.2Patriot League6 · 63.7The Ivy League8 · 61.4BIG EAST Conference8 · 58.1Southwestern Athletic Conf.12 · 57.8Big Sky Conference2 · 56.9Horizon League6 · 56.5Coastal Athletic Association11 · 56.3The Summit League5 · 56.2Atlantic 10 Conference12 · 56.1Southern Conference9 · 56.1Southland Conference11 · 56.0Big West Conference12 · 55.9America East Conference7 · 55.3Ohio Valley Conference8 · 55.1Missouri Valley Conference9 · 54.7Mid-Eastern Athletic Conf.4 · 54.7Metro Conference13 · 54.6West Coast Conference9 · 54.2United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference8 · 52.1Lone Star Conference1 · 39.7
Big 12 Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| ASU | Arizona State University | NCAA D-I FBS · AZ | 92.6 | -0.7% |
| WVU | West Virginia University | NCAA D-I FBS · WV | 92.1 | +0.4% |
| UCF | University of Central Florida | NCAA D-I FBS · FL | 89.9 | +3.1% |
| UK | University of Kansas | NCAA D-I FBS · KS | 89.9 | -3.8% |
| UU | University of Utah | NCAA D-I FBS · UT | 89.9 | +0.9% |
| UA | University of Arizona | NCAA D-I FBS · AZ | 89.2 | -1.3% |
| BU | Baylor University | NCAA D-I FBS · TX | 89.1 | +3.4% |
| TCU | Texas Christian University | NCAA D-I FBS · TX | 89.0 | +3.6% |
| UC | University of Cincinnati | NCAA D-I FBS · OH | 88.8 | -1.4% |
| BYU | Brigham Young University | NCAA D-I FBS · UT | 88.7 | +3.0% |
| OSU | Oklahoma State University | NCAA D-I FBS · OK | 88.2 | +3.3% |
| TTU | Texas Tech University | NCAA D-I FBS · TX | 86.9 | -2.6% |
| KSU | Kansas State University | NCAA D-I FBS · KS | 86.8 | -0.3% |
| UH | University of Houston | NCAA D-I FBS · TX | 86.0 | +0.2% |
Big 12 Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$7.33T
annual GDP in the footprint
Employer firms
2.7M
businesses that can buy inventory
Small businesses
10.5M
incl. non-employer firms
Addressable pool
$564.0M
local sponsor $ per year
ASUNCAA D-I FBS · AZ · AZ$545B · 208K firms
WVUNCAA D-I FBS · WV · VA$720B · 240K firms
UCFNCAA D-I FBS · FL · FL$1.70T · 787K firms
UKNCAA D-I FBS · KS · KS$230B · 75K firms
UUNCAA D-I FBS · UT · UT$275B · 118K firms
TCUNCAA D-I FBS · TX · TX$2.70T · 860K firms
UCNCAA D-I FBS · OH · OH$890B · 311K firms
OSUNCAA D-I FBS · OK · OK$265B · 107K firms
Where the budget sits
Banking & insurance$76.3M
Healthcare systems$65.0M
Auto & dealer groups$64.1M
Tech & software$55.5M
Retail & commerce$52.1M
Energy & utilities$51.2M
- · NCAA D-I FBS · TX is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (14% of the pool, ~$76,263K a year) — lead the sell there.
- · 10,547,811 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big 12 Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$205.6M
$113.5M – $377.8M
Market cap
$1.23B
$476.8M – $3.06B
Sponsorship band
$191.9M
$105.5M – $355.0M / yr
Fan economy
$22.8M
380,000 fans · $60/yr
Fan economy split
Gate & live attendance$9.3M
Merchandise & licensed product$7.8M
Digital, content & subscriptions$5.7M
- · Visibility 100.0 converts to a 25.2% capture rate against a $564.0M local sponsor pool.
- · 380,000 monetizable fans at $60/yr drive $22.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big 12 Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.