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BSB-D1 · Baseball · D-I
Baseball · Division I
Index 1760.00 +3.43%33 conferences309 programs11,131 modeled athletes1.9M engagement volume
Conferences
Atlantic Coast Conference16 · 90.2Big Ten Conference17 · 89.5Big 12 Conference14 · 89.1Southeastern Conference16 · 88.9Pac-12 Conference5 · 81.2Mid-American Conference11 · 70.9Conference USA10 · 70.2Sun Belt Conference14 · 69.8Mountain West Conference9 · 68.5American Conference10 · 68.2Patriot League6 · 63.7The Ivy League8 · 61.4BIG EAST Conference8 · 58.1Southwestern Athletic Conf.12 · 57.8Big Sky Conference2 · 56.9Horizon League6 · 56.5Coastal Athletic Association11 · 56.3The Summit League5 · 56.2Atlantic 10 Conference12 · 56.1Southern Conference9 · 56.1Southland Conference11 · 56.0Big West Conference12 · 55.9America East Conference7 · 55.3Ohio Valley Conference8 · 55.1Missouri Valley Conference9 · 54.7Mid-Eastern Athletic Conf.4 · 54.7Metro Conference13 · 54.6West Coast Conference9 · 54.2United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference8 · 52.1Lone Star Conference1 · 39.7
Horizon League — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| NIU | Northern Illinois University | NCAA D-I FBS · IL | 70.2 | +2.6% |
| YSU | Youngstown State University | NCAA D-I FCS · OH | 55.2 | +3.8% |
| UWM | University of Wisconsin-Milwaukee | NCAA D-I · WI | 53.9 | -0.7% |
| NKU | Northern Kentucky University | NCAA D-I · KY | 53.5 | +1.2% |
| OU | Oakland University | NCAA D-I · MI | 53.3 | +0.8% |
| WSU | Wright State University | NCAA D-I · OH | 52.8 | -0.2% |
Horizon League — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$5.99T
annual GDP in the footprint
Employer firms
1.8M
businesses that can buy inventory
Small businesses
7.2M
incl. non-employer firms
Addressable pool
$461.2M
local sponsor $ per year
NIUNCAA D-I FBS · IL · IL$1.15T · 345K firms
UWMNCAA D-I · WI · WI$450B · 156K firms
NKUNCAA D-I · KY · KY$290B · 106K firms
OUNCAA D-I · MI · CA$4.10T · 1.2M firms
Where the budget sits
Banking & insurance$73.3M
Auto & dealer groups$58.7M
Tech & software$49.5M
Healthcare systems$44.8M
QSR & beverage$40.7M
Retail & commerce$40.7M
- · NCAA D-I · MI is the commercial anchor — $4100B of output and 1,229,578 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (16% of the pool, ~$73,324K a year) — lead the sell there.
- · 7,163,395 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Horizon League carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$170.6M
$94.3M – $313.1M
Market cap
$1.02B
$396.0M – $2.54B
Sponsorship band
$156.9M
$86.3M – $290.3M / yr
Fan economy
$22.8M
380,000 fans · $60/yr
Fan economy split
Gate & live attendance$9.3M
Merchandise & licensed product$7.8M
Digital, content & subscriptions$5.7M
- · Visibility 100.0 converts to a 25.2% capture rate against a $461.2M local sponsor pool.
- · 380,000 monetizable fans at $60/yr drive $22.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Horizon League's market economy priced through visibility — move the visibility score and the whole stack moves with it.