← League index
BSB-D1 · Baseball · D-I
Baseball · Division I
Index 1760.00 +3.43%33 conferences309 programs11,131 modeled athletes1.9M engagement volume
Conferences
Atlantic Coast Conference16 · 90.2Big Ten Conference17 · 89.5Big 12 Conference14 · 89.1Southeastern Conference16 · 88.9Pac-12 Conference5 · 81.2Mid-American Conference11 · 70.9Conference USA10 · 70.2Sun Belt Conference14 · 69.8Mountain West Conference9 · 68.5American Conference10 · 68.2Patriot League6 · 63.7The Ivy League8 · 61.4BIG EAST Conference8 · 58.1Southwestern Athletic Conf.12 · 57.8Big Sky Conference2 · 56.9Horizon League6 · 56.5Coastal Athletic Association11 · 56.3The Summit League5 · 56.2Atlantic 10 Conference12 · 56.1Southern Conference9 · 56.1Southland Conference11 · 56.0Big West Conference12 · 55.9America East Conference7 · 55.3Ohio Valley Conference8 · 55.1Missouri Valley Conference9 · 54.7Mid-Eastern Athletic Conf.4 · 54.7Metro Conference13 · 54.6West Coast Conference9 · 54.2United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference8 · 52.1Lone Star Conference1 · 39.7
United Athletic Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| EKU | Eastern Kentucky University | NCAA D-I FCS · KY | 58.1 | +2.0% |
| TSU | Tarleton State University | NCAA D-I FCS · TX | 57.4 | +3.3% |
| APSU | Austin Peay State University | NCAA D-I FCS · TN | 56.2 | +2.0% |
| UALR | University of Arkansas at Little Rock | NCAA D-I · AR | 55.3 | -0.5% |
| UCA | University of Central Arkansas | NCAA D-I FCS · AR | 54.9 | +0.9% |
| UNA | University of North Alabama | NCAA D-I FCS · AL | 54.7 | -3.4% |
| ACU | Abilene Christian University | NCAA D-I FCS · TX | 53.9 | -0.5% |
| UTA | University of Texas at Arlington | NCAA D-I · TX | 52.9 | +2.4% |
| UWG | University of West Georgia | NCAA D-II · GA | 42.1 | +0.0% |
United Athletic Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$7.22T
annual GDP in the footprint
Employer firms
2.4M
businesses that can buy inventory
Small businesses
9.4M
incl. non-employer firms
Addressable pool
$555.9M
local sponsor $ per year
EKUNCAA D-I FCS · KY · KY$290B · 106K firms
APSUNCAA D-I FCS · TN · TX$2.70T · 860K firms
UALRNCAA D-I · AR · AR$190B · 71K firms
UCANCAA D-I FCS · AR · AR$190B · 71K firms
UNANCAA D-I FCS · AL · AL$320B · 125K firms
UTANCAA D-I · TX · TX$2.70T · 860K firms
UWGNCAA D-II · GA · GA$830B · 305K firms
Where the budget sits
Banking & insurance$74.6M
Auto & dealer groups$69.1M
Retail & commerce$62.5M
Healthcare systems$59.4M
QSR & beverage$49.7M
Energy & utilities$48.7M
- · NCAA D-I FCS · TN is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$74,599K a year) — lead the sell there.
- · 9,356,931 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why United Athletic Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$202.8M
$112.0M – $372.7M
Market cap
$1.22B
$470.4M – $3.02B
Sponsorship band
$189.1M
$104.0M – $349.9M / yr
Fan economy
$22.8M
380,000 fans · $60/yr
Fan economy split
Gate & live attendance$9.3M
Merchandise & licensed product$7.8M
Digital, content & subscriptions$5.7M
- · Visibility 100.0 converts to a 25.2% capture rate against a $555.9M local sponsor pool.
- · 380,000 monetizable fans at $60/yr drive $22.80M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is United Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.