← League index
MBB-D1 · Basketball (M) · D-I
MBB · Division I
Index 2840.00 -1.59%32 conferences365 programs5,475 modeled athletes7.8M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southern Conference11 · 55.7The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7
Big South Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| PC | Presbyterian College | NCAA D-I FCS · SC | 56.3 | -2.3% |
| UNCA | University of North Carolina Asheville | NCAA D-I · NC | 55.0 | -0.2% |
| HPU | High Point University | NCAA D-I · NC | 54.6 | +3.9% |
| LU | Longwood University | NCAA D-I · VA | 54.4 | -2.0% |
| GWU | Gardner-Webb University | NCAA D-I FCS · NC | 54.0 | +1.9% |
| CSU | Charleston Southern University | NCAA D-I FCS · SC | 53.8 | -1.5% |
| RU | Radford University | NCAA D-I · VA | 51.1 | +0.0% |
| USCU | University of South Carolina Upstate | NCAA D-I · SC | 51.1 | -3.8% |
| WU | Winthrop University | NCAA D-I · SC | 50.9 | +2.4% |
Big South Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
93 / 100
Market output
$1.17T
annual GDP in the footprint
Employer firms
442K
businesses that can buy inventory
Small businesses
1.7M
incl. non-employer firms
Addressable pool
$89.7M
local sponsor $ per year
UNCANCAA D-I · NC · NC$830B · 303K firms
USCUNCAA D-I · SC · SC$335B · 139K firms
Where the budget sits
Banking & insurance$17.1M
Auto & dealer groups$12.2M
Healthcare systems$9.9M
QSR & beverage$7.8M
Retail & commerce$7.8M
Tech & software$7.1M
- · NCAA D-I · NC is the commercial anchor — $830B of output and 302,694 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (19% of the pool, ~$17,062K a year) — lead the sell there.
- · 1,723,566 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Big South Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$86.7M
$49.5M – $150.1M
Market cap
$520.1M
$208.1M – $1.22B
Sponsorship band
$30.5M
$16.8M – $56.5M / yr
Fan economy
$93.6M
1,560,000 fans · $60/yr
Fan economy split
Gate & live attendance$38.4M
Merchandise & licensed product$31.8M
Digital, content & subscriptions$23.4M
- · Visibility 100.0 converts to a 25.2% capture rate against a $89.7M local sponsor pool.
- · 1,560,000 monetizable fans at $60/yr drive $93.60M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Big South Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.