← League index
MBB-D1 · Basketball (M) · D-I
MBB · Division I
Index 2840.00 -1.59%32 conferences365 programs5,475 modeled athletes7.8M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southern Conference11 · 55.7The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7
Mid-American Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| OU | Ohio University | NCAA D-I FBS · OH | 73.9 | -3.5% |
| CMU | Central Michigan University | NCAA D-I FBS · MI | 73.4 | -0.1% |
| UMA | University of Massachusetts, Amherst | NCAA D-I FBS · MA | 72.5 | -2.3% |
| MU | Miami University (Ohio) | NCAA D-I FBS · OH | 72.5 | +2.5% |
| EMU | Eastern Michigan University | NCAA D-I FBS · MI | 72.1 | +3.6% |
| BGSU | Bowling Green State University | NCAA D-I FBS · OH | 71.1 | +2.3% |
| KSU | Kent State University | NCAA D-I FBS · OH | 69.8 | +0.4% |
| WMU | Western Michigan University | NCAA D-I FBS · MI | 69.3 | -3.3% |
| BSU | Ball State University | NCAA D-I FBS · IN | 69.1 | +3.2% |
| UBSU | University at Buffalo, the State University of New York | NCAA D-I FBS · NY | 69.1 | +3.3% |
| UA | University of Akron | NCAA D-I FBS · OH | 68.2 | +3.8% |
| UT | University of Toledo | NCAA D-I FBS · OH | 68.0 | -0.8% |
Mid-American Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$6.36T
annual GDP in the footprint
Employer firms
2.2M
businesses that can buy inventory
Small businesses
8.7M
incl. non-employer firms
Addressable pool
$489.7M
local sponsor $ per year
OUNCAA D-I FBS · OH · OH$890B · 311K firms
CMUNCAA D-I FBS · MI · MI$690B · 265K firms
UMANCAA D-I FBS · MA · MA$780B · 216K firms
MUNCAA D-I FBS · OH · FL$1.70T · 787K firms
UBSUNCAA D-I FBS · NY · NY$2.30T · 640K firms
Where the budget sits
Banking & insurance$86.3M
Auto & dealer groups$72.0M
Healthcare systems$60.6M
Retail & commerce$43.8M
Tech & software$41.6M
QSR & beverage$40.5M
- · NCAA D-I FBS · NY is the commercial anchor — $2300B of output and 639,907 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (18% of the pool, ~$86,321K a year) — lead the sell there.
- · 8,651,888 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Mid-American Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$222.8M
$124.4M – $401.8M
Market cap
$1.34B
$522.4M – $3.25B
Sponsorship band
$166.6M
$91.6M – $308.2M / yr
Fan economy
$93.6M
1,560,000 fans · $60/yr
Fan economy split
Gate & live attendance$38.4M
Merchandise & licensed product$31.8M
Digital, content & subscriptions$23.4M
- · Visibility 100.0 converts to a 25.2% capture rate against a $489.7M local sponsor pool.
- · 1,560,000 monetizable fans at $60/yr drive $93.60M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Mid-American Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.