MBB-D1 · Basketball (M) · D-I

MBB · Division I

Index 2840.00 -1.59%32 conferences365 programs5,475 modeled athletes7.8M engagement volume

Conferences

Atlantic Coast Conference18 · 90.0 Big Ten Conference18 · 89.5 Southeastern Conference16 · 88.9 Big 12 Conference16 · 88.8 Pac-12 Conference8 · 83.2 Mid-American Conference12 · 70.8 Conference USA10 · 70.2 Sun Belt Conference14 · 69.8 American Conference13 · 68.7 Mountain West Conference11 · 68.3 The Ivy League8 · 61.4 Patriot League10 · 60.6 Southwestern Athletic Conf.12 · 57.8 BIG EAST Conference11 · 56.8 Coastal Athletic Association13 · 56.5 Big Sky Conference11 · 56.5 Southland Conference12 · 56.1 Atlantic 10 Conference14 · 56.0 Big West Conference12 · 55.9 Mid-Eastern Athletic Conf.8 · 55.8 Southern Conference11 · 55.7 The Summit League8 · 55.6 Ohio Valley Conference9 · 55.2 Missouri Valley Conference11 · 54.9 America East Conference9 · 54.9 Horizon League12 · 54.8 Metro Conference13 · 54.6 West Coast Conference10 · 54.4 United Athletic Conference9 · 53.9 Big South Conference9 · 53.5 Atlantic Sun Conference8 · 53.3 Northeast Conference9 · 51.7

United Athletic Conference — programs

Click any program for its full RUTS analysis — visibility layers, roster and schedule.

Ticker	Program	Detail	RUTS	24h
EKU	Eastern Kentucky University	NCAA D-I FCS · KY	58.1	+2.0%
TSU	Tarleton State University	NCAA D-I FCS · TX	57.4	+3.3%
APSU	Austin Peay State University	NCAA D-I FCS · TN	56.2	+2.0%
UALR	University of Arkansas at Little Rock	NCAA D-I · AR	55.3	-0.5%
UCA	University of Central Arkansas	NCAA D-I FCS · AR	54.9	+0.9%
UNA	University of North Alabama	NCAA D-I FCS · AL	54.7	-3.4%
ACU	Abilene Christian University	NCAA D-I FCS · TX	53.9	-0.5%
UTA	University of Texas at Arlington	NCAA D-I · TX	52.9	+2.4%
UWG	University of West Georgia	NCAA D-II · GA	42.1	+0.0%

United Athletic Conference — aggregate market economy

Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.

League commercial economy · CMS

99 / 100

Market output

$7.22T

annual GDP in the footprint

Employer firms

2.4M

businesses that can buy inventory

Small businesses

9.4M

incl. non-employer firms

Addressable pool

$555.9M

local sponsor $ per year

EKUNCAA D-I FCS · KY · KY$290B · 106K firms

APSUNCAA D-I FCS · TN · TX$2.70T · 860K firms

UALRNCAA D-I · AR · AR$190B · 71K firms

UCANCAA D-I FCS · AR · AR$190B · 71K firms

UNANCAA D-I FCS · AL · AL$320B · 125K firms

UTANCAA D-I · TX · TX$2.70T · 860K firms

UWGNCAA D-II · GA · GA$830B · 305K firms

Where the budget sits

Banking & insurance$74.6M

Auto & dealer groups$69.1M

Retail & commerce$62.5M

Healthcare systems$59.4M

QSR & beverage$49.7M

Energy & utilities$48.7M

· NCAA D-I FCS · TN is the commercial anchor — $2700B of output and 860,053 employer firms inside the footprint.
· Banking & insurance holds the largest slice of local budget here (13% of the pool, ~$74,599K a year) — lead the sell there.
· 9,356,931 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
· This business base is why United Athletic Conference carries earnings potential beyond raw follower count.

League earning potential, market cap & fan economy

6× · vis 100.0

Annual earning potential

$245.3M

$136.8M – $443.5M

Market cap

$1.47B

$574.5M – $3.59B

Sponsorship band

$189.1M

$104.0M – $349.9M / yr

Fan economy

$93.6M

1,560,000 fans · $60/yr

Fan economy split

Gate & live attendance$38.4M

Merchandise & licensed product$31.8M

Digital, content & subscriptions$23.4M

· Visibility 100.0 converts to a 25.2% capture rate against a $555.9M local sponsor pool.
· 1,560,000 monetizable fans at $60/yr drive $93.60M of fan-economy revenue.
· Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
· Every figure above is United Athletic Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.