← League index
MBB-D1 · Basketball (M) · D-I
MBB · Division I
Index 2840.00 -1.59%32 conferences365 programs5,475 modeled athletes7.8M engagement volume
Conferences
Atlantic Coast Conference18 · 90.0Big Ten Conference18 · 89.5Southeastern Conference16 · 88.9Big 12 Conference16 · 88.8Pac-12 Conference8 · 83.2Mid-American Conference12 · 70.8Conference USA10 · 70.2Sun Belt Conference14 · 69.8American Conference13 · 68.7Mountain West Conference11 · 68.3The Ivy League8 · 61.4Patriot League10 · 60.6Southwestern Athletic Conf.12 · 57.8BIG EAST Conference11 · 56.8Coastal Athletic Association13 · 56.5Big Sky Conference11 · 56.5Southland Conference12 · 56.1Atlantic 10 Conference14 · 56.0Big West Conference12 · 55.9Mid-Eastern Athletic Conf.8 · 55.8Southern Conference11 · 55.7The Summit League8 · 55.6Ohio Valley Conference9 · 55.2Missouri Valley Conference11 · 54.9America East Conference9 · 54.9Horizon League12 · 54.8Metro Conference13 · 54.6West Coast Conference10 · 54.4United Athletic Conference9 · 53.9Big South Conference9 · 53.5Atlantic Sun Conference8 · 53.3Northeast Conference9 · 51.7
Southern Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| TTU | Tennessee Technological University | NCAA D-I FCS · TN | 59.9 | -2.3% |
| MU | Mercer University | NCAA D-I FCS · GA | 57.4 | -2.1% |
| ETSU | East Tennessee State University | NCAA D-I FCS · TN | 56.5 | -1.4% |
| WCU | Western Carolina University | NCAA D-I FCS · NC | 56.5 | -1.0% |
| UNCG | The University of North Carolina at Greensboro | NCAA D-I · NC | 55.8 | -1.9% |
| SU | Samford University | NCAA D-I FCS · AL | 55.5 | -2.0% |
| UTC | University of Tennessee at Chattanooga | NCAA D-I FCS · TN | 55.5 | -1.5% |
| VMI | Virginia Military Institute | NCAA D-I FCS · VA | 55.1 | -1.6% |
| THE | The Citadel | NCAA D-I FCS · SC | 54.5 | -1.3% |
| WC | Wofford College | NCAA D-I FCS · SC | 53.8 | +4.2% |
| FU | Furman University | NCAA D-I FCS · SC | 52.4 | -2.1% |
Southern Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
98 / 100
Market output
$2.07T
annual GDP in the footprint
Employer firms
725K
businesses that can buy inventory
Small businesses
2.8M
incl. non-employer firms
Addressable pool
$159.4M
local sponsor $ per year
TTUNCAA D-I FCS · TN · TN$520B · 183K firms
UNCGNCAA D-I · NC · NC$830B · 303K firms
VMINCAA D-I FCS · VA · VA$720B · 240K firms
Where the budget sits
Banking & insurance$27.2M
Healthcare systems$23.0M
Auto & dealer groups$16.7M
Tech & software$15.1M
QSR & beverage$13.9M
Retail & commerce$13.9M
- · NCAA D-I · NC is the commercial anchor — $830B of output and 302,694 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (17% of the pool, ~$27,185K a year) — lead the sell there.
- · 2,828,834 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Southern Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$110.4M
$62.6M – $193.9M
Market cap
$662.3M
$262.9M – $1.57B
Sponsorship band
$54.2M
$29.8M – $100.3M / yr
Fan economy
$93.6M
1,560,000 fans · $60/yr
Fan economy split
Gate & live attendance$38.4M
Merchandise & licensed product$31.8M
Digital, content & subscriptions$23.4M
- · Visibility 100.0 converts to a 25.2% capture rate against a $159.4M local sponsor pool.
- · 1,560,000 monetizable fans at $60/yr drive $93.60M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Southern Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.