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MBB-D2 · Basketball (M) · D-II
MBB · Division II
Index 760.00 -1.59%24 conferences298 programs4,470 modeled athletes0.3M engagement volume
Conferences
Great Lakes Valley Conference15 · 43.8South Atlantic Conference12 · 43.7Northeast 10 Conference10 · 43.4Pennsylvania State Athletic Conference17 · 43.3Mountain East Conference12 · 43.1Great Midwest Athletic Conference12 · 43.0Great Lakes Intercollegiate Athletic Conference11 · 43.0Mid-America Intercollegiate Athletics Association14 · 42.9Central Atlantic Collegiate Conference11 · 42.9Northern Sun Intercollegiate Conference16 · 42.8Gulf South Conference11 · 42.8Sunshine State Conference11 · 42.7Pacific West Conference10 · 42.7Conference Carolinas16 · 42.6Rocky Mountain Athletic Conference15 · 42.5Central Intercollegiate Athletic Association12 · 42.3Great American Conference12 · 42.2Great Northwest Athletic Conference10 · 41.9East Coast Conference9 · 41.9Lone Star Conference17 · 41.8California Collegiate Athletic Association14 · 41.8Peach Belt Conference11 · 41.7Independent5 · 41.3Southern Intercol. Ath. Conf.15 · 41.2
Mid-America Intercollegiate Athletics Association — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| NSU | Northeastern State University | NCAA D-II · OK | 45.5 | +0.9% |
| PSU | Pittsburg State University | NCAA D-II · KS | 44.3 | +2.4% |
| WU | Washburn University | NCAA D-II · KS | 44.1 | +2.6% |
| UCO | University of Central Oklahoma | NCAA D-II · OK | 43.2 | -2.8% |
| FHSU | Fort Hays State University | NCAA D-II · KS | 43.1 | -0.1% |
| UNK | University of Nebraska at Kearney | NCAA D-II · NE | 42.8 | -2.9% |
| MWSU | Missouri Western State University | NCAA D-II · MO | 42.8 | -2.9% |
| NU | Newman University | NCAA D-II · KS | 42.8 | -4.2% |
| MSSU | Missouri Southern State University | NCAA D-II · MO | 42.6 | +1.1% |
| RSU | Rogers State University | NCAA D-II · OK | 42.6 | -0.1% |
| NMSU | Northwest Missouri State University | NCAA D-II · MO | 42.4 | -0.3% |
| ESU | Emporia State University | NCAA D-II · KS | 41.7 | -2.0% |
| UCM | University of Central Missouri | NCAA D-II · MO | 41.5 | -2.8% |
| UAFS | University of Arkansas, Fort Smith | NCAA D-II · AR | 41.0 | +1.5% |
Mid-America Intercollegiate Athletics Association — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
99 / 100
Market output
$1.07T
annual GDP in the footprint
Employer firms
397K
businesses that can buy inventory
Small businesses
1.5M
incl. non-employer firms
Addressable pool
$82.8M
local sponsor $ per year
UCONCAA D-II · OK · OK$265B · 107K firms
UNKNCAA D-II · NE · NE$175B · 55K firms
MWSUNCAA D-II · MO · MO$445B · 163K firms
UAFSNCAA D-II · AR · AR$190B · 71K firms
Where the budget sits
Banking & insurance$12.5M
Retail & commerce$9.1M
Auto & dealer groups$8.9M
Healthcare systems$8.6M
Energy & utilities$7.5M
QSR & beverage$7.4M
- · NCAA D-II · MO is the commercial anchor — $445B of output and 163,355 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (15% of the pool, ~$12,536K a year) — lead the sell there.
- · 1,547,302 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Mid-America Intercollegiate Athletics Association carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$30.6M
$16.9M – $56.2M
Market cap
$183.6M
$71.0M – $455.0M
Sponsorship band
$28.2M
$15.5M – $52.1M / yr
Fan economy
$4.1M
68,000 fans · $60/yr
Fan economy split
Gate & live attendance$1.7M
Merchandise & licensed product$1.4M
Digital, content & subscriptions$1.0M
- · Visibility 100.0 converts to a 25.2% capture rate against a $82.8M local sponsor pool.
- · 68,000 monetizable fans at $60/yr drive $4.08M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Mid-America Intercollegiate Athletics Association's market economy priced through visibility — move the visibility score and the whole stack moves with it.