← League index
CFB-FCS · Football · D-I
CFB · FCS
Index 1320.00 +1.95%23 conferences128 programs15,360 modeled athletes1.4M engagement volume
Conferences
The Ivy League8 · 61.4BIG EAST Conference3 · 58.9Patriot League5 · 58.8Metro Conference3 · 58.6Mountain West Conference1 · 58.2Southwestern Athletic Conf.12 · 57.8Atlantic 10 Conference6 · 57.8Mid-Eastern Athletic Conf.6 · 57.2Big Sky Conference11 · 56.5Coastal Athletic Association8 · 56.5The Summit League4 · 56.4West Coast Conference1 · 56.4Big West Conference1 · 56.3Southland Conference10 · 56.2Ohio Valley Conference7 · 56.0Missouri Valley Conference7 · 56.0Southern Conference10 · 55.7America East Conference4 · 55.3Big South Conference3 · 54.7Horizon League2 · 54.7United Athletic Conference7 · 53.9Northeast Conference7 · 50.6Atlantic Sun Conference2 · 49.0
Missouri Valley Conference — programs
Click any program for its full RUTS analysis — visibility layers, roster and schedule.
| Ticker | Program | Detail | RUTS | 24h |
|---|---|---|---|---|
| ISU | Illinois State University | NCAA D-I FCS · IL | 58.1 | -1.8% |
| SIUC | Southern Illinois University at Carbondale | NCAA D-I FCS · IL | 57.8 | -3.6% |
| DU | Drake University | NCAA D-I FCS · IA | 56.4 | +3.8% |
| ISU | Indiana State University | NCAA D-I FCS · IN | 55.5 | -1.4% |
| UNI | University of Northern Iowa | NCAA D-I FCS · IA | 55.4 | +2.4% |
| VU | Valparaiso University | NCAA D-I FCS · IN | 55.2 | +1.9% |
| MSU | Murray State University | NCAA D-I FCS · KY | 53.8 | -0.7% |
Missouri Valley Conference — aggregate market economy
Every member market's business base rolled into one league score. This is the commercial ceiling the league can sell against.
League commercial economy · CMS
98 / 100
Market output
$1.91T
annual GDP in the footprint
Employer firms
594K
businesses that can buy inventory
Small businesses
2.3M
incl. non-employer firms
Addressable pool
$147.1M
local sponsor $ per year
ISUNCAA D-I FCS · IL · IL$1.15T · 345K firms
ISUNCAA D-I FCS · IN · IN$500B · 167K firms
UNINCAA D-I FCS · IA · IA$260B · 82K firms
Where the budget sits
Banking & insurance$27.3M
Auto & dealer groups$19.3M
Healthcare systems$15.7M
QSR & beverage$13.0M
Retail & commerce$13.0M
Tech & software$11.7M
- · NCAA D-I FCS · IL is the commercial anchor — $1150B of output and 345,009 employer firms inside the footprint.
- · Banking & insurance holds the largest slice of local budget here (19% of the pool, ~$27,332K a year) — lead the sell there.
- · 2,316,074 small businesses sit in these markets. Small-business packages are the fastest revenue to close because they need no national approval.
- · This business base is why Missouri Valley Conference carries earnings potential beyond raw follower count.
League earning potential, market cap & fan economy
6× · vis 100.0
Annual earning potential
$60.5M
$33.6M – $110.0M
Market cap
$362.8M
$141.2M – $890.7M
Sponsorship band
$50.0M
$27.5M – $92.6M / yr
Fan economy
$17.4M
290,000 fans · $60/yr
Fan economy split
Gate & live attendance$7.1M
Merchandise & licensed product$5.9M
Digital, content & subscriptions$4.3M
- · Visibility 100.0 converts to a 25.2% capture rate against a $147.1M local sponsor pool.
- · 290,000 monetizable fans at $60/yr drive $17.40M of fan-economy revenue.
- · Capitalized at a 6x revenue multiple. Modeled estimate, not a reported valuation.
- · Every figure above is Missouri Valley Conference's market economy priced through visibility — move the visibility score and the whole stack moves with it.